• ASEAN aims to welcome 121 million tourists by 2017, Visit ASEAN@50 Tourism Branding unveiled

    Ramesh Tiwari
    September 7, 2016
    ASEAN aims to welcome 121 million tourists by 2017, Visit ASEAN@50 Tourism Branding unveiled

    Travel Biz News —

    Vientiane: The Association of Southeast Asian Nations (ASEAN) aims to raise  international visitor arrivals to Southeast Asia from 108.9 million in 2015 to 121 million and increasing tourism receipts from US $ 75 billion in 2014 to US $ 83 billion by the end of 2017.

    With the target of welcoming more international; tourists , ASEAN revealed the branding for its “Visit ASEAN@50 Golden Celebration 2017” tourism campaign. The branding was unveiled by the 10 ASEAN heads of state at the ASEAN Summit in Vientiane, Laos this week.

    Visit ASEAN@50 campaign plans to welcome more  international visitor arrivals to Southeast Asia in the coming years.

    The new campaign will promote the twin objectives of commemorating the 50th anniversary of ASEAN in 2017, and embracing the ASEAN region of Southeast Asia as a single and united, yet diverse, tourism destination.

    Multiple activities and promotions will be announced to drive the campaign. Visit ASEAN@50 partners will be revealed at the ITB Asia travel industry show in Singapore in October.

    Special travel experiences and offers will be announced at the World Travel Market in London in November according to ASEAN Tourism statement.

    “ASEAN’s Golden Jubilee serves as a great opportunity for our 10 member states to celebrate Southeast Asia’s strength through diversity as the world’s fastest growing tourism destination,” said Mr Thongloun Sisoulith, Prime Minister of Lao PDR and Chairman of the ASEAN Summit. “Visit ASEAN@50 will contribute towards our vision of creating a cohesive ASEAN economy,” he said.

    Key target markets for ASEAN’s 50th anniversary tourism campaign in 2017 will be long-haul markets such as Europe, Middle East and North America, as well as intra-ASEAN, China, Japan, Korea, India and Australia.

    The ASEAN Tourism Competitiveness Committee, which is responsible for the tourism campaign implementation with partners, says planned ASEAN@50 marketing activities include: “VisitASEAN@50” official launch at the ASEAN Tourism Forum early January 2017 in Singapore ; Media familiarisation trips showcasing ASEAN connectivity and multi-country travel routes ; Special tour packages with offers, special airfares, shopping discounts for travel in 2017  to be revealed at WTM London ; Campaign promotion in international travel trade shows in key source markets ; Social media campaigns to enhance consumer engagement and Promotional programs by ASEAN’s national tourism offices targeting trade, consumer and MICE markets throughout 2017 among  others.  

    The 2017 50th anniversary tourism campaign is part of the ASEAN Tourism Strategic Plan 2016-2025, which was adopted by the association’s tourism ministers in Manila in January 2016.

    Sept. 6 , 2016

    • Connecting you with the world of travel and tourism

      What they say

      Tourism is a people’s sector. One in 10 people in the world are directly or indirectly employed by tourism. Ours is the responsibility to ensure that tourism benefits each and every community, leaving no one behind.
      Tourism’s sustained growth brings immense opportunities for economic welfare and development. Yet, it also brings in many challenges. Adapting our sector to the challenges of safety and security, to constant market changes, to digitalization and the limits of our natural resources should be priorities in our common action.
      As we move towards a future guided by the universal 17 Sustainable Development Goals (SDGs), I take upon me to lead UNWTO with a strong focus on building partnerships with public and private sector, fostering jobs and opportunities for all, mastering technology and innovation and advancing sustainability and the fight against climate change.
      I trust that, together with our Member States and our partners from around the world, we can build a more competitive and responsible tourism sector for the benefit of all. I wish you a very happy 2018.
      Zurab Pololikashvili
      UNWTO Secretary-General

      Beautiful China – Year of Integrated Tourism 2018

      China has declared the year 2018 as “Beautiful China-Year of Integrated Tourism”. The slogans are “New Era, New Tourism, New Achievements”; “Region-based Tourism, Brand New Pursuit” according to CNTA.
      http://travelbiznews.com/china-to-observe-2018-as-beautiful-china-year-of-integrated-tourism/

      Travel Fairs ( Jan.- April 2018 )

       *Vakantiebeurs  -Tourism and Recreation Fair
      Utrecht, Netherlands, January 10-14 ,2018

      *Ferien-Messe Wien Int’l Tourism Fair Vienna Vienna, Austria, Jan 11-14

      * CMT / CMT – Die Urlaubsmesse Holiday, Caravanning, Motoring and Tourism , Stuttgart, Germany Jan. 13-21

      *FITUR – Int’l Tourism Trade Fair , Madrid, Spain Jan. 17-21

      *GO Int’l Travel Trade Fair                                          Brno, Czech Republic, Jan. 18-21

      *OTM Outbound Travel Mart ,Mumbai, India, Jan. 18-20

      *Adventure Travel Show , London  20-21 January

      *ASEAN Tourism Forum ( ATF) , Chiang Mai , Thailnd January 22-26

      *EMITT-  East Mediterranean Int’l Tourism and Travel Exhibition ,Istanbul, Turkey, Jan. 25-28

      *SATTE Travel Mart , New Delhi , India            Jan. 31- Feb. 2

      *IMTM – Int’l Mediterranean Tourism Market   Tel Aviv, Israel  , Feb. 6-7

      *India Travel Mart ITM , Ahmedabad, India          Feb. 9-11

      *Travel and Tourism Fair ( TTF) , Chennai , India Feb. 16-18

      *PATA ATRT Conference and Mart , Abu Dhabi , UAE , Feb 21-23

      *Travel and Tourism Fair(TTF) , Bengaluru, India ,Feb. 23-25

      *World Spa and Wellness 2018 , London , UK Feb. 25-26

      *Guangzhou International Travel Fair Guangzhou , China  March 1-3

      *ITB Berlin Berlin , Germany March 7-11

      *Moscow Int. Tourism and Travel Exhibition ( MITT) ,Moscow , Russia March 13-15

      *IT& CM China 2018 , Shanghai , China          March 20 – 22

      *GBTA Conference Mexico City, March 21-23

      *UNWTO World Conference on Snow and Mt. Tourism ,Andorra , March 21-23

      *Arabian Travel Mart –ATM   Dubai , 22-25 April

      Wildlife in Chitawan , Nepal

      Window of Nepal Tourism

      http://www.nepaltournews.com/