• Asian travellers seeking more adventure

    Ramesh Tiwari
    January 12, 2016
    Asian travellers seeking more adventure

    BANGKOK- Asian travellers are planning to expand their horizons this year, according to findings in the latest TripBarometer study published by the Pacific Asia Travel Association (PATA) with help from the Association’s strategic partner TripAdvisor.

    The study, conducted by independent research firm Ipsos, shows that 76 percent of Asian travellers want to ‘try something new’ this year (as against 69 percent of all those questioned globally). One in four Asian travellers will go solo while 21 percent will opt for a cruise and one in five will look for adventure travel experiences.

    Indonesian travellers are the biggest thrill-seekers, according to the TripBarometer study, with 30 percent planning to book an adventure travel holiday in 2016. Indian and Thai travellers (each 29%) are also set to take a more adventurous trip.

    These findings are contained in the latest PATA Connected Visitor Economy Bulletin that highlights six key travel trends for 2016.

    Global economic uncertainties appear to be having minimal impact upon travel budgets. The study finds that one in three travellers is planning to spend more on leisure trips this year. Although inflation contributes to rising travel costs for some, a significant number of those planning to spend more (49%) state that it’s because they and/or their family members deserve it. Thirty one percent believe that such spending is an important contribution to maintaining good health and wellbeing.

    This year Baby Boomers (65 yrs+) will spend, on average, US$7,500 on travel; Generation X travellers (35-64 yrs) are budgeting US$5,000, and Millennials (18-34 yrs) will be allocating a more modest US$2,400. Other key trends extracted from the study:

    A rise in ‘TV tourism’ with travellers increasingly influenced by what they have seen on their TV screens

    The need to stay cool and connected has never been greater and travellers questioned placed air-conditioned rooms and in-room WI-FI at the top of their ‘must-have’ requirements. Globally, 63 percent state that aircon is essential when choosing leisure accommodation

    Travellers to South America could face increases in room rates as property owners seek to recoup investment and refurbishment costs. However, travellers will welcome the finding that only 39 percent of Asian hoteliers plan to charge more in 2016

    Accommodation owners will continue to monitor closely the comments published on websites such as TripAdvisor with 59 percent planning to invest more in online reputation management

    The survey by Ipsos questioned 34,026 travellers in 32 separate source markets. Source : PATA

    Jan. 12, 2016

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      Travel Fairs ( Jan.- April 2018 )

       *Vakantiebeurs  -Tourism and Recreation Fair
      Utrecht, Netherlands, January 10-14 ,2018

      *Ferien-Messe Wien Int’l Tourism Fair Vienna Vienna, Austria, Jan 11-14

      * CMT / CMT – Die Urlaubsmesse Holiday, Caravanning, Motoring and Tourism , Stuttgart, Germany Jan. 13-21

      *FITUR – Int’l Tourism Trade Fair , Madrid, Spain Jan. 17-21

      *GO Int’l Travel Trade Fair                                          Brno, Czech Republic, Jan. 18-21

      *OTM Outbound Travel Mart ,Mumbai, India, Jan. 18-20

      *Adventure Travel Show , London  20-21 January

      *ASEAN Tourism Forum ( ATF) , Chiang Mai , Thailnd January 22-26

      *EMITT-  East Mediterranean Int’l Tourism and Travel Exhibition ,Istanbul, Turkey, Jan. 25-28

      *SATTE Travel Mart , New Delhi , India            Jan. 31- Feb. 2

      *IMTM – Int’l Mediterranean Tourism Market   Tel Aviv, Israel  , Feb. 6-7

      *India Travel Mart ITM , Ahmedabad, India          Feb. 9-11

      *Travel and Tourism Fair ( TTF) , Chennai , India Feb. 16-18

      *PATA ATRT Conference and Mart , Abu Dhabi , UAE , Feb 21-23

      *Travel and Tourism Fair(TTF) , Bengaluru, India ,Feb. 23-25

      *World Spa and Wellness 2018 , London , UK Feb. 25-26

      *Guangzhou International Travel Fair Guangzhou , China  March 1-3

      *ITB Berlin Berlin , Germany March 7-11

      *Moscow Int. Tourism and Travel Exhibition ( MITT) ,Moscow , Russia March 13-15

      *IT& CM China 2018 , Shanghai , China          March 20 – 22

      *GBTA Conference Mexico City, March 21-23

      *UNWTO World Conference on Snow and Mt. Tourism ,Andorra , March 21-23

      *Arabian Travel Mart –ATM   Dubai , 22-25 April

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      Window of Nepal Tourism

      http://www.nepaltournews.com/