Berlin : This year, more than 50 exhibitors from 19 countries will be gathering at the eTravel World of ITB Berlin, making it an event the eCommerce industry cannot afford to miss.T
Trade visitors can find out more about innovative products and apps for tour operators, the hospitality industry and destinations from March 4-7 , 2015. A wide range of papers and workshops will offer information on the important changes taking place in the digital world.
This year, for the first time, the event will feature the ‘toolsLounge’, a collaboration between ITB Berlin and the ‘tools’ Expo + Conference. Taking as their slogan “working web-based in tourism”, Schober Information Group Deutschland GmbH and United Planet GmbH will be among those showcasing web-based business solutions that target tourism market professionals and show how business processes can be successfully digitised and automated. The ‘toolsLounge’ is already booked up.
The eTravel Insiders Lounge invites visitors to meet and network and to view the latest posts about ITB Berlin on the ‘Twitterwall’. Travel bloggers from around the world will be gathering at the eTravel World to take part in the ITB Blog Camp and the Blogger Speed Dating event.
IT developers will be taking part in a fascinating contest at THack@ITB Berlin to find out who has the most innovative ideas. Sponsored by ITB Berlin, Tnooz is organising a hackathon for the first time where developers will be creating software, digital and prototype products for the travel industry. Admission is free for up to 150 developers who will be able to take part.
Companies and enterprising startups will be meeting to present innovations and discuss the latest developments concerning apps, mobile commerce, social media and the world of blogging. Programme highlights at the eTravel World include a paper by Arne Erichsen, director of Market Management Germany, Austria and Switzerland Expedia, who will be showing how tourism enterprises can optimise their mobile products for a better customer brand experience.
Two papers at the eTravel Lab will be examining China’s expanding market. Stephen Chun, Overseas Sales and Marketing Director, Shanghai Media Group BesTV/adSage, will be explaining how domestic providers can target this outbound travel market.
James Tan, managing partner of QuestVC, will be talking about how foreign tour operators can share in China’s inbound travel market. China is also the focus of the topic of online marketing. Qunar and the search engine Baidu, two heavyweights on the Chinese market, will be presenting their latest company developments.
Sponsors and partners of this year’s eTravel World include Crayon Data, Criteo, Reisebloggerkollektiv, Ezeego1, iAmbassador, Maxymiser, Sabre, Sandstein, Sojern, TNOOZ, Touristiklounge, Traveldudes, Travelmassive, Trevii, VSS, VE Interactive and Xtourmaker.
ITB Berlin 2015 will take place from March 4 to March 9. In 2014 a total of 10,147 companies and organisations from 189 countries exhibited their products and services to 174,000 visitors, who included 114,000 trade visitors.- ITB Berlin
Feb . 1, 2015