Friday
20
Oct 2017

ASEAN aims to welcome 121 million tourists by 2017, Visit ASEAN@50 Tourism Branding unveiled

Rate this item
(0 votes)
ASEAN Heads of state unveiled the new Visit Asean@50 tourism campaign logo at the ASEAN Summit in Vientiane, Laos on 6 September 2016 . ASEAN Heads of state unveiled the new Visit Asean@50 tourism campaign logo at the ASEAN Summit in Vientiane, Laos on 6 September 2016 . ASEAN

Travel Biz News ---

Vientiane: The Association of Southeast Asian Nations (ASEAN) aims to raise  international visitor arrivals to Southeast Asia from 108.9 million in 2015 to 121 million and increasing tourism receipts from US $ 75 billion in 2014 to US $ 83 billion by the end of 2017.

With the target of welcoming more international; tourists , ASEAN revealed the branding for its “Visit ASEAN@50 Golden Celebration 2017” tourism campaign. The branding was unveiled by the 10 ASEAN heads of state at the ASEAN Summit in Vientiane, Laos this week.

Visit ASEAN@50 campaign plans to welcome more  international visitor arrivals to Southeast Asia in the coming years.

The new campaign will promote the twin objectives of commemorating the 50th anniversary of ASEAN in 2017, and embracing the ASEAN region of Southeast Asia as a single and united, yet diverse, tourism destination.

Multiple activities and promotions will be announced to drive the campaign. Visit ASEAN@50 partners will be revealed at the ITB Asia travel industry show in Singapore in October.

Special travel experiences and offers will be announced at the World Travel Market in London in November according to ASEAN Tourism statement.

“ASEAN’s Golden Jubilee serves as a great opportunity for our 10 member states to celebrate Southeast Asia’s strength through diversity as the world’s fastest growing tourism destination,” said Mr Thongloun Sisoulith, Prime Minister of Lao PDR and Chairman of the ASEAN Summit. “Visit ASEAN@50 will contribute towards our vision of creating a cohesive ASEAN economy,” he said.

Key target markets for ASEAN’s 50th anniversary tourism campaign in 2017 will be long-haul markets such as Europe, Middle East and North America, as well as intra-ASEAN, China, Japan, Korea, India and Australia.

The ASEAN Tourism Competitiveness Committee, which is responsible for the tourism campaign implementation with partners, says planned ASEAN@50 marketing activities include: “VisitASEAN@50” official launch at the ASEAN Tourism Forum early January 2017 in Singapore ; Media familiarisation trips showcasing ASEAN connectivity and multi-country travel routes ; Special tour packages with offers, special airfares, shopping discounts for travel in 2017  to be revealed at WTM London ; Campaign promotion in international travel trade shows in key source markets ; Social media campaigns to enhance consumer engagement and Promotional programs by ASEAN’s national tourism offices targeting trade, consumer and MICE markets throughout 2017 among  others.  

The 2017 50th anniversary tourism campaign is part of the ASEAN Tourism Strategic Plan 2016-2025, which was adopted by the association’s tourism ministers in Manila in January 2016.

Sept. 6 , 2016

Last modified on Wednesday, 21 September 2016 02:26

Travel Trade Fairs 2017

CMT, Stuttgart, Germany, January 14 -22

Vakantiebeurs,Utrecht Netherland,Jan.10-15

ASEAN Tourism Forum Singapore,Jan.16-20

TTF Bengaluru 2017, India, January 13-15

FITUR, Madrid , Spain, January  18-22

Adventure Travel Show,London,Jan. 21 - 22

IMTM 2017, Tel- Aviv , February 7-8

AIME Melbourne, Australia February 12-22

SATTE, New Delhi, India February 15 – 17

BLTM, Mumbai , India ,February 21-23

OTM Mumbai 2017, India February 21-23

GITF, Guangzhou China February 23- 25

ILTM Japan ,Tokyo, Japan 27 Feb -1 Mar

ITB, Berlin, Germany March 8-12

MITT, Moscow, Russia Mar 14 – 16

NATAS 2017, Singapore March 2017

VITM, Hanoi, Vietnam April 12-15

ATM Dubai, 2017 April 24-27

KOTFA 2017, Seoul , ROK  June 1-4

ITE , Hong Kong , June 15-18

Paris Airshow Paris, France June 19-25

BITE, Beijing, China , June 23-25

ITE HCMC,Ho Chi Minh city ,Sept . 7-9

PATA Travel Mart, Macau September 13-15

JATA Tourism Expo, Tokyo,Sept. 21-24

IFTM , Paris , France Sept. 26 – 29

ITB Asia , Singapore October 25 - 27

WTM London , November 6-8

CITM , Kunming , China November 2017                

 Window of Nepal Tourism News

www.nepaltournews.com

Connecting you with the world of Travel & Tourism

TravelBizNews.com builds your business network

Global Tourism News

Stay updated with news and views

Window of World Tourism News

www.travelbiznews.com

Email us your latest news releases concerning travel and tourism  This email address is being protected from spambots. You need JavaScript enabled to view it.  

Editor / Publisher - Ramesh Tiwari 

Sukedhara , Kathmandu , Nepal

977-9841235184

DOI Regd.No.379/073-74

Submit news stories:This email address is being protected from spambots. You need JavaScript enabled to view it.

Sales enquiries:        This email address is being protected from spambots. You need JavaScript enabled to view it.

Proud to be associated with