Lucerne: The 5th World Tourism Forum Lucerne will be held under the title "stay relevant in uncertain times!" on May 4-5 this year .
The Forum attracts top decision makers as speakers, including Professor Simon Anholt, Independent Policy Advisor on National Identity and Reputation, and the best-selling author Dr. Jason Fox on how to achieve more meaningful progress.
Scheduled presentations will include: Adventures in Uncertainty: A Guide for Pioneering Leaders, Facing Tomorrow's Challenges, The WTFL Think Tank Reflects on The Future of Travel and Tourism, Creating a Common Understanding of Sustainable Development and The Secret of Learning from Other Industries, to name but a few.
In addition, attendees will hear keynotes by Professor Anholt and Dr. Fox, as well as RasoulJalali, General Manager, Uber; JurgSchmid, CEO, Switzerland Tourism; and John Perrottet, Senior Tourism Specialist, World Bank.
Founded in 2008 in Switzerland , the World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, ministers, academia, finance, start-ups, the next generation and young talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future according to a statement of WTF.