Dec 2017

WWF - ATTA partner to advance conservation travel

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WWF - ATTA partner to advance conservation travel ATTA

SEATTLE -  Adventure Travel Trade Association (ATTA) and World Wildlife Fund (WWF) signed a Memorandum of Understanding outlining their collaborative strategy to advance conservation of the planet's most precious wildlife, landscapes and seascapes – resources upon which the travel industry itself depends during the 2014 Adventure Travel World Summit ( ATWS) in Killarney, Ireland .

Over the last two years the ATTA and WWF have worked to understand and highlight the interdependence of the travel industry and the conservation of the natural world that is the destination of the adventure traveler. This interdependence is embodied in their joint Conservation Travel initiative.

Conservation Travel is sustainable tourism that connects the traveler with nature and supports its protection by ensuring benefits from tourism investment flow to the local stewards of wildlife and wildlands. WWF has pursued Conservation Travel as a key strategy in its mission to build a future where people live in harmony with nature, and ATTA has embraced this concept as something vital to the future of the industry.

The impact of Conservation Travel approaches was seen clearly in Namibia, Africa – the location of the 2013 Adventure Travel World Summit. ATTA President Mr. Shannon Stowell stated, "Namibia's innovative communal conservancy model and its visionary engagement with our industry demonstrated the power of Adventure Travel to make a difference for people, for the planet's last great places, and for the future of life on Earth. It has inspired us all to think about how our collective effort can make conservation investment just good business."

During the 2014 ATWS, the opening plenary on Conservation Travel allowed WWF and ATTA to frame the concept's vision and the economic benefits it brings to the industry and to nature. Buoyed by examples of innovative approaches to Conservation Travel from Volcano Safaris' Praveen Moman and TOFTigers's Julian Matthews, the conference demonstrated how Adventure Travel can make positive economic waves for local communities and whole nations, benefit business bottom lines, and make wildlife and wildlands a competitive land use.

James Sano, WWF's Vice President of Travel, Tourism and Conservation, emphasized that "if done right, Adventure Travel can influence travel enthusiasts to become lifelong conservation enthusiasts, and incentivize local communities to conserve nature – making wildlife worth more alive than dead."- ATTA
October 8 , 2014


Travel Trade Fairs 2017

CMT, Stuttgart, Germany, January 14 -22

Vakantiebeurs,Utrecht Netherland,Jan.10-15

ASEAN Tourism Forum Singapore,Jan.16-20

TTF Bengaluru 2017, India, January 13-15

FITUR, Madrid , Spain, January  18-22

Adventure Travel Show,London,Jan. 21 - 22

IMTM 2017, Tel- Aviv , February 7-8

AIME Melbourne, Australia February 12-22

SATTE, New Delhi, India February 15 – 17

BLTM, Mumbai , India ,February 21-23

OTM Mumbai 2017, India February 21-23

GITF, Guangzhou China February 23- 25

ILTM Japan ,Tokyo, Japan 27 Feb -1 Mar

ITB, Berlin, Germany March 8-12

MITT, Moscow, Russia Mar 14 – 16

NATAS 2017, Singapore March 2017

VITM, Hanoi, Vietnam April 12-15

ATM Dubai, 2017 April 24-27

KOTFA 2017, Seoul , ROK  June 1-4

ITE , Hong Kong , June 15-18

Paris Airshow Paris, France June 19-25

BITE, Beijing, China , June 23-25

ITE HCMC,Ho Chi Minh city ,Sept . 7-9

PATA Travel Mart, Macau September 13-15

JATA Tourism Expo, Tokyo,Sept. 21-24

IFTM , Paris , France Sept. 26 – 29

ITB Asia , Singapore October 25 - 27

WTM London , November 6-8

CITM , Kunming , China November 2017                

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Editor / Publisher - Ramesh Tiwari 

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