• Quality Management key for the competitiveness of tourism destinations

    Ramesh Tiwari
    June 29, 2016
    Quality Management key for the competitiveness of tourism destinations

    Bucharest( UNWTO ) : Quality management indicators and processes are key tools for the competitiveness of tourism destinations concluded the UNWTO Conference on Quality Management held last week in Bucharest, Romania.

    Participants to the conference called for an integrated approach to quality management as a priority in long-term strategic planning of Destination Management Organizations (DMOs) at national and sub-national levels.

    An integrated quality management approach to destination management contributes to improving the image of the destination, enhances the legislative framework and minimizes operational challenges.

    “We live in an increasingly competitive sector. Quality standards provide a framework to guide stakeholders to improve their operations and services along the whole tourism value chain so as to create a complete and positive tourism experience” said UNWTO Secretary-General, Taleb Rifai.    

    Costin Grigore Borc, Deputy Prime Minister and Minister of Economy, Commerce and Relations with the Business Environment of Romania said “the dynamic changes in the global tourism market require qualitative transformation of nearly every tourism segment within a destination. For tourism destinations to survive, trends that relate to a continuous improvement of the tourism supply quality need to be intensely tracked.”

    “Tourism, multi-sectorial by nature, was and still is vulnerable to market turbulence and economic crises. However, it was able to withstand the global economic crisis more than most other sectors, to relaunch as few sectors have been able to, and to quickly recover from periods of temporary weakness” remarked Anca Pavel-Nedea, President of the National Tourism Authority of Romania at the conference.

    The Conference focused on ‘destination quality’ as a step beyond ‘product/service quality’, and provided a showcase for sharing initiatives and good practices in quality management in coastal destinations, protected areas, spa/wellness destinations, urban destinations and cultural heritage destinations.

    The 103rd UNWTO Executive Council Meeting held in Málaga last May approved the following definition of Quality of a Tourism Destination, as proposed by UNWTO’s Committee on Tourism and Competitiveness: “Quality of a Tourism Destination is the result of a process which implies the satisfaction of all tourism product and service needs, requirements and expectations of the consumer at an acceptable price, in conformity with mutually accepted contractual conditions and the implicit underlying factors such as safety and security, hygiene, accessibility, communication, infrastructure and public amenities and services. It also involves aspects of ethics, transparency and respect towards the human, natural and cultural environment”.

    June 28, 2016

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      What they say

      Tourism is a people’s sector. One in 10 people in the world are directly or indirectly employed by tourism. Ours is the responsibility to ensure that tourism benefits each and every community, leaving no one behind.
      Tourism’s sustained growth brings immense opportunities for economic welfare and development. Yet, it also brings in many challenges. Adapting our sector to the challenges of safety and security, to constant market changes, to digitalization and the limits of our natural resources should be priorities in our common action.
      As we move towards a future guided by the universal 17 Sustainable Development Goals (SDGs), I take upon me to lead UNWTO with a strong focus on building partnerships with public and private sector, fostering jobs and opportunities for all, mastering technology and innovation and advancing sustainability and the fight against climate change.
      I trust that, together with our Member States and our partners from around the world, we can build a more competitive and responsible tourism sector for the benefit of all. I wish you a very happy 2018.
      Zurab Pololikashvili
      UNWTO Secretary-General

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       *Vakantiebeurs  -Tourism and Recreation Fair
      Utrecht, Netherlands, January 10-14 ,2018

      *Ferien-Messe Wien Int’l Tourism Fair Vienna Vienna, Austria, Jan 11-14

      * CMT / CMT – Die Urlaubsmesse Holiday, Caravanning, Motoring and Tourism , Stuttgart, Germany Jan. 13-21

      *FITUR – Int’l Tourism Trade Fair , Madrid, Spain Jan. 17-21

      *GO Int’l Travel Trade Fair                                          Brno, Czech Republic, Jan. 18-21

      *OTM Outbound Travel Mart ,Mumbai, India, Jan. 18-20

      *Adventure Travel Show , London  20-21 January

      *ASEAN Tourism Forum ( ATF) , Chiang Mai , Thailnd January 22-26

      *EMITT-  East Mediterranean Int’l Tourism and Travel Exhibition ,Istanbul, Turkey, Jan. 25-28

      *SATTE Travel Mart , New Delhi , India            Jan. 31- Feb. 2

      *IMTM – Int’l Mediterranean Tourism Market   Tel Aviv, Israel  , Feb. 6-7

      *India Travel Mart ITM , Ahmedabad, India          Feb. 9-11

      *Travel and Tourism Fair ( TTF) , Chennai , India Feb. 16-18

      *PATA ATRT Conference and Mart , Abu Dhabi , UAE , Feb 21-23

      *Travel and Tourism Fair(TTF) , Bengaluru, India ,Feb. 23-25

      *World Spa and Wellness 2018 , London , UK Feb. 25-26

      *Guangzhou International Travel Fair Guangzhou , China  March 1-3

      *ITB Berlin Berlin , Germany March 7-11

      *Moscow Int. Tourism and Travel Exhibition ( MITT) ,Moscow , Russia March 13-15

      *IT& CM China 2018 , Shanghai , China          March 20 – 22

      *GBTA Conference Mexico City, March 21-23

      *UNWTO World Conference on Snow and Mt. Tourism ,Andorra , March 21-23

      *Arabian Travel Mart –ATM   Dubai , 22-25 April

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