Voting has now closed for the Routes Asia Marketing Awards 2015 and the shortlisted airports and destinations were announced earlier this week.
The annual Routes awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them ensuring that the most effective campaigns are rewarded for their hard work and dedication to route development.
Shortlisted airports have now been contacted and asked for a submission to support their nomination. This submission process is designed to enable the shortlisted airports to provide information for the judging panel as to why they think they should win the award, providing evidence to support their case.
This year there will be four awards categories comprising of three airport categories, split by size, and a destination category for the best destination marketing campaign by a tourism authority. From the airports nominated the following have been shortlisted within each category:
Over 20m Passengers
Changi Airport Group
Hong Kong Airport
Kuala Lumpur International Airport (KLIA)
Shanghai Airport Authority
Between 4-20m Passengers
Christchurch International Airport
Ngurah Rai International Airport, Denpasar
Okinawa Naha Airport
Under 4m Passengers
Nelson, New Zealand
Okinawa Convention and Visitors Bureau
Tourism New Zealand
Winners of the Routes Asia 2015 Marketing Awards, will be announced during the Routes Asia Networking Evening which will be held on Monday 16th March 2015 at the event in Kunming and the overall winner will be automatically shortlisted, along with the winners of the other regional heats taking place throughout the year at all other Routes events, for the World Routes 2015 Marketing Awards which will be announced in Durban next September.- routesonline.com
Feb. 14, 2015