• Top five trends in China’s outbound travel market for 2015

    Ramesh Tiwari
    December 24, 2014
    Top five trends in China’s outbound travel market for 2015

    Beijing : About 140 million Chinese tourists will go abroad, spending more than $188 billionin 2015.

    According to proprietary research conducted by Attract China, Inc., the Leading Gateway to the Chinese Traveler, it is predicted that in 2015, 140 million Chinese tourists will go abroad, spending more than $188 billion.T

    The US tourism industry can expect to see as many as 2.85 million Chinese visitors in 2015, where they will spend more than $15 billion dollars.

    As the growth in Chinese tourism impacts the hospitality and travel industry, it’s more important than ever for hotels, restaurants, retailers and destinations to understand the wants and needs of the independent Chinese traveler.

    Attract China has compiled a list of the top five 2015 travel trends that industry leaders need to know about Chinese tourism.

     The Number of Independent Travelers Will Continue to Rise

    Under the new visa policy, Chinese travelers can continually visit the US for ten years on a single visa and no longer need a travel agency to complete the application process. While this is not important for tourists who travel in groups and rarely leave China, this is a major win for independent Chinese travelers, who are becoming repeat guests to businesses worldwide. It’s predicted that the new policy will result in up to 7.3 million Chinese visitors to the US by 2021, with an economic impact of $85 billion, according to a report by the US Department of Commerce.

    They Are Seeking Authentic Local Experiences

    With a new visa policy that allows them to visit the US multiple times over ten years, Chinese tourists don’t need to rush their experience and be forced to visit the well-known attractions in big cities all at once. They can plan their own itineraries, spend an extended period of time in one region and enjoy unique local experiences like horseback riding in the Grand Canyon or skiing at a New Hampshire resort. They seek local and unique experiences that other Chinese, especially the group tours, do not have access to.

     The Growing Importance of Search and Booking Trips on Mobile

    According to the China Internet Network Information Center, China now boasts more than 618 million internet users, more than 80 percent of which access the web via a mobile device, and the percentage of those using mobile apps has risen from 6 percent in 2013 to 17 percent in 2014. The rise of the digital age in China means that travel booking is also going online with more than half of Chinese international travelers (53 percent) booking their hotel accommodation on the web or via mobile apps, a method that is particularly popular with independent travelers under the age of 25.

    An Increasing Number of Direct Flights

    In 2006, there were ten non-stop flights between the US and China, amounting to 2 million passenger trips per year. In 2014, the number of non-stop routes jumped to 35, with an additional three non-stop flights already announced for 2015.

     The Rise of UnionPay Cards

    According to a 2014 Nilson report, UnionPay, the world’s most popular bankcard brand, with a global market share larger than American Express, MasterCard and Visa combined, accounts for 90% market share of all cards in China. It also has a much larger average purchase transaction ($319) in comparison to Visa ($80) and MasterCard ($87). The UnionPay brand has been expanding rapidly overseas with 400 domestic and overseas associate members, covering more than 140 countries and regions worldwide.

    Attract China works to connect destinations including hotels, restaurants, retailers and attractions to the independent Chinese traveler. Through customized, Mandarin-language content, website and social media, Attract China’s team of experts helps its clients reach, attract and maintain lasting relationships with Chinese tourists.

    Dec. 2014

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      News Brief

      Beijing: China’s economy grew by 6.9% in 2017 according to official data – the first time in seven years the pace of growth has picked up. The figure beats Beijing’s official annual expansion target of about 6.5%. Gross domestic product (GDP) totaled 82.71 trillion yuan (about 12.84 trillion U.S. dollars) in 2017, with the service sector accounting for more than half of the total.

      Shanghai: China Eastern Airlines and other domestic airlines have begun to allow mobile phone use on their aircraft or announced plans to lift a ban. China Eastern Airlines and Hainan Airlines began to allow passengers to use portable electronic devices (PED), such as smartphones and tablets.China Southern Airlines and Xiamen Airlines announced they would allow mobile phone use on all their flights this week.

      Washington:  The hottest year on record was 2017 without a warming El Nino event, revealing a clear signal of continuing, human-caused climate change on our planet. The U.S. space agency NASA found 2017 to be the second warmest since modern recordkeeping began in 1880, while the U.S. National Oceanic and Atmospheric Administration (NOAA) ranked it as the third warmest. – Agencies

      2017 in review -Top stories

      January 1 : New year nightclub attack leaves 39 dead in Istanbul
      January 20 : Republican billionaire Donald Trump sworn in as 45th US president
      January 23 : Syria peace talks begin in Kazakh capital Astana
      March 29 :United Kingdom officially launches the Brexit process
      April 4 :Syria launches chemical attack killing 90 people
      April 6 : US cruise missiles destroy Syrian air base
      April 9 : Bombings at two churches in Egypt kill dozens
      April 16 : Refugee death toll passes 1,000 in Mediterranean
      April 16 :Turkey says YES to presidential system
      May 6 :Emmanuel Macron elected French president defeating Marine Le Pen
      May 19 :Iran’s President Hassan Rouhani wins re-election
      May 22 : Terrorist attack kills 22 at Manchester concert
      June 5 : Gulf nations severe ties with Qatar
      June 7 :Suicide bombers attack Iranian parliament killing 13 people
      June 14 :London fire kills 71 in the 24-storey Grenfell Tower
      July 4 :North Korean leader Kim Jong-un’s missile ambitions
      July 28 : Pakistan’s top court disqualifies Prime Minister Nawaz Sharif from office
      August 5 :US withdraws from Paris climate change pact
      August 17 :Storms cause record damage in Caribbean and southern United States
      August 25 :Muslim Rohingya start fleeing Rakhine state in Myanmar
      September 15 : NASA’s 13-year Saturn mission ends
      September 20 : Earthquake kills more than 200 in Mexico
      September 24 : Germany’s Chancellor Angela Merkel wins fourth term
      September 26 : Saudi Arabia lifts ban on women driving
      October 1 : Gunman opens fire on Las Vegas music festival killing 59 people
      October 14 : Massive bombing in Somalia’s capital Modadishu kill more than 500 people
      October 24 : China confirms the elevation of President Xi Jinping to the same status as the nation’s founder, Mao Zedong, and Deng Xiaoping, by enshrining ‘Xi Jinping thought’ in the party’s constitution at the 19th National Congress of the Communist Party of China
      October 27 : Catalonia declares independence from Spain
      November 4 : S audi Arabia detains 11 princes, four ministers and ten former ministers in a corruption probe
      November 12 : Iran-Iraq magnitude 7.3 earthquake kills more than 500
      November 15 : Argentine navy submarine disappears with 44 crew on board
      November 21 : Robert Mugabe resigns as Zimbabwe’s president after 37 years in power. His former deputy Emmerson Mnangagwa will become president.
      November 22 : Bosnian Serb army commander Ratko Mladic convicted of genocide in Srebrenica during the 1990s Bosnian War
      November 24 : Gunmen kill hundreds at Sinai mosque in Egypt
      December 4 : Houthi militants assassinate Yemen’s former President Ali Abdullah Saleh
      December 5 : Russia banned from 2018 Winter Olympics for state-sponsored doping
      December 6 : US President Donald Trump recognises Jerusalem as the capital of Israel
      December 17 : Price of one bitcoin reaches a new high of $19,783.06 dollars
      December 21 : Yemen’s cholera outbreak
      December 22 : Syria peace talks in Astana (compiled)

      Top ten most visited cities

      Between January and August 2017, destinations worldwide welcomed 901 million international tourist arrivals (overnight visitors), 56 million more than in the same period of 2016 .The top ten most visited cities are:
      CityVisitors
      HONG KONG26.6 million
      BANGKOK 21.2 million
      LONDON19.2 million
      SINGAPORE16.6 million
      MACAU15.4 million
      DUBAI14.9 million
      PARIS14.4 million
      NEW YORK12.7 million
      SHENZHEN12.6 million
      KUALA LUMPUR12.3 million

      Source: Euromonitor International

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