• Top five trends in China’s outbound travel market for 2015

    Ramesh Tiwari
    December 24, 2014
    Top five trends in China’s outbound travel market for 2015

    Beijing : About 140 million Chinese tourists will go abroad, spending more than $188 billionin 2015.

    According to proprietary research conducted by Attract China, Inc., the Leading Gateway to the Chinese Traveler, it is predicted that in 2015, 140 million Chinese tourists will go abroad, spending more than $188 billion.T

    The US tourism industry can expect to see as many as 2.85 million Chinese visitors in 2015, where they will spend more than $15 billion dollars.

    As the growth in Chinese tourism impacts the hospitality and travel industry, it’s more important than ever for hotels, restaurants, retailers and destinations to understand the wants and needs of the independent Chinese traveler.

    Attract China has compiled a list of the top five 2015 travel trends that industry leaders need to know about Chinese tourism.

     The Number of Independent Travelers Will Continue to Rise

    Under the new visa policy, Chinese travelers can continually visit the US for ten years on a single visa and no longer need a travel agency to complete the application process. While this is not important for tourists who travel in groups and rarely leave China, this is a major win for independent Chinese travelers, who are becoming repeat guests to businesses worldwide. It’s predicted that the new policy will result in up to 7.3 million Chinese visitors to the US by 2021, with an economic impact of $85 billion, according to a report by the US Department of Commerce.

    They Are Seeking Authentic Local Experiences

    With a new visa policy that allows them to visit the US multiple times over ten years, Chinese tourists don’t need to rush their experience and be forced to visit the well-known attractions in big cities all at once. They can plan their own itineraries, spend an extended period of time in one region and enjoy unique local experiences like horseback riding in the Grand Canyon or skiing at a New Hampshire resort. They seek local and unique experiences that other Chinese, especially the group tours, do not have access to.

     The Growing Importance of Search and Booking Trips on Mobile

    According to the China Internet Network Information Center, China now boasts more than 618 million internet users, more than 80 percent of which access the web via a mobile device, and the percentage of those using mobile apps has risen from 6 percent in 2013 to 17 percent in 2014. The rise of the digital age in China means that travel booking is also going online with more than half of Chinese international travelers (53 percent) booking their hotel accommodation on the web or via mobile apps, a method that is particularly popular with independent travelers under the age of 25.

    An Increasing Number of Direct Flights

    In 2006, there were ten non-stop flights between the US and China, amounting to 2 million passenger trips per year. In 2014, the number of non-stop routes jumped to 35, with an additional three non-stop flights already announced for 2015.

     The Rise of UnionPay Cards

    According to a 2014 Nilson report, UnionPay, the world’s most popular bankcard brand, with a global market share larger than American Express, MasterCard and Visa combined, accounts for 90% market share of all cards in China. It also has a much larger average purchase transaction ($319) in comparison to Visa ($80) and MasterCard ($87). The UnionPay brand has been expanding rapidly overseas with 400 domestic and overseas associate members, covering more than 140 countries and regions worldwide.

    Attract China works to connect destinations including hotels, restaurants, retailers and attractions to the independent Chinese traveler. Through customized, Mandarin-language content, website and social media, Attract China’s team of experts helps its clients reach, attract and maintain lasting relationships with Chinese tourists.

    Dec. 2014

    • Connecting you with the world of travel and tourism

      What they say

      Tourism is a people’s sector. One in 10 people in the world are directly or indirectly employed by tourism. Ours is the responsibility to ensure that tourism benefits each and every community, leaving no one behind.
      Tourism’s sustained growth brings immense opportunities for economic welfare and development. Yet, it also brings in many challenges. Adapting our sector to the challenges of safety and security, to constant market changes, to digitalization and the limits of our natural resources should be priorities in our common action.
      As we move towards a future guided by the universal 17 Sustainable Development Goals (SDGs), I take upon me to lead UNWTO with a strong focus on building partnerships with public and private sector, fostering jobs and opportunities for all, mastering technology and innovation and advancing sustainability and the fight against climate change.
      I trust that, together with our Member States and our partners from around the world, we can build a more competitive and responsible tourism sector for the benefit of all. I wish you a very happy 2018.
      Zurab Pololikashvili
      UNWTO Secretary-General

      Beautiful China – Year of Integrated Tourism 2018

      China has declared the year 2018 as “Beautiful China-Year of Integrated Tourism”. The slogans are “New Era, New Tourism, New Achievements”; “Region-based Tourism, Brand New Pursuit” according to CNTA.
      http://travelbiznews.com/china-to-observe-2018-as-beautiful-china-year-of-integrated-tourism/

      Travel Fairs ( Jan.- April 2018 )

       *Vakantiebeurs  -Tourism and Recreation Fair
      Utrecht, Netherlands, January 10-14 ,2018

      *Ferien-Messe Wien Int’l Tourism Fair Vienna Vienna, Austria, Jan 11-14

      * CMT / CMT – Die Urlaubsmesse Holiday, Caravanning, Motoring and Tourism , Stuttgart, Germany Jan. 13-21

      *FITUR – Int’l Tourism Trade Fair , Madrid, Spain Jan. 17-21

      *GO Int’l Travel Trade Fair                                          Brno, Czech Republic, Jan. 18-21

      *OTM Outbound Travel Mart ,Mumbai, India, Jan. 18-20

      *Adventure Travel Show , London  20-21 January

      *ASEAN Tourism Forum ( ATF) , Chiang Mai , Thailnd January 22-26

      *EMITT-  East Mediterranean Int’l Tourism and Travel Exhibition ,Istanbul, Turkey, Jan. 25-28

      *SATTE Travel Mart , New Delhi , India            Jan. 31- Feb. 2

      *IMTM – Int’l Mediterranean Tourism Market   Tel Aviv, Israel  , Feb. 6-7

      *India Travel Mart ITM , Ahmedabad, India          Feb. 9-11

      *Travel and Tourism Fair ( TTF) , Chennai , India Feb. 16-18

      *PATA ATRT Conference and Mart , Abu Dhabi , UAE , Feb 21-23

      *Travel and Tourism Fair(TTF) , Bengaluru, India ,Feb. 23-25

      *World Spa and Wellness 2018 , London , UK Feb. 25-26

      *Guangzhou International Travel Fair Guangzhou , China  March 1-3

      *ITB Berlin Berlin , Germany March 7-11

      *Moscow Int. Tourism and Travel Exhibition ( MITT) ,Moscow , Russia March 13-15

      *IT& CM China 2018 , Shanghai , China          March 20 – 22

      *GBTA Conference Mexico City, March 21-23

      *UNWTO World Conference on Snow and Mt. Tourism ,Andorra , March 21-23

      *Arabian Travel Mart –ATM   Dubai , 22-25 April

      Wildlife in Chitawan , Nepal

      Window of Nepal Tourism

      http://www.nepaltournews.com/