• Travel and Tourism in a fast-changing world : new trends

    Ramesh Tiwari
    November 6, 2013
    Travel and Tourism in a fast-changing world : new trends

    Euromonitor International released  the 2013 World Travel Market Global Trends Report at World Travel Market (WTM), the leading event for travel and tourism globally. The report, produced for the eighth year running by Euromonitor, presents the nine key emerging travel and tourism trends in the world, looking at how the industry is developing in a rapidly changing global economic and social environment.

    The report identifies the key tourism trends set to shape the travel and tourism industry in seven regions and two core strategies:

    Americas PANKS – A New Demographic
    UK Travel Happiness Index
    Europe Next Generation Peer-to-Peer Travel
    Middle East Low-Cost Goes Upmarket
    Africa The Big Five with Your Little One
    Asia Fight for Cruise Control in China
    India The Travel Social Shake-Up
    Travel Technology Mobile Concierge
    Global Village Vacancy on Demand – Chasing the 24-hour Traveller

    Americas: PANKS – A new Demographic

    The US travel industry is targeting PANKs – ‘Professional Aunt, No Kids’ – who collectively spend billions on travelling with nieces and nephews. As of 2010, just over 42% of women in the US aged 15 to 44 were childless, as women have children later in life or choose not to have children at all. Travel firms aware of the power of PANKs’ spending can tap into this lucrative, expanding market.

    UK: Travel Happiness Index

    Brits are leading the way in Europe to find happiness above the clouds, or at least on board their flights. US-based flight meta-search website, Routehappy.com, is leading this quest for contentment. Launched in April 2013, it provides a unique measurement of customer satisfaction via its ‘happiness scores’ for airlines, helping consumers select flights based on comfort and suitability. With more than 100,000 unique visitors at launch and over 30% of visitors returning in July 2013, the site is a unique offering with the UK as its leading European source of demand. Airlines are working hard to move away from air travel being a commoditised, price and schedule-only decision. It is to be seen if other transportation modes, as well as hotels and travel retail players, will follow this model in future.

    Europe: Next Generation Peer-to-Peer Travel

    Europe continues to struggle with low GDP growth. As Europeans seek cheaper travel options to counteract continued austerity, the sharing economy offers opportunities at lower prices than ever before. The range of accommodation is very diverse, thanks to the growth of brands such as Airbnb, HouseTrip and HomeAway. TripAdvisor has embraced the concept by acquiring Flipkey, as well as listing HouseTrip and Airbnb as trusted partners for rentals. Tours, guiding and unique travel experiences are offered by sites such as Touristlink and Vayable. Car sharing services are also growing in Europe, where Avis bought car-sharing company Zipcar for US$500 million in 2013, while Blablacar.com had more than three million members in 10 European countries. The future of peer-to-peer holiday rentals depends on legislation, but is proving successful and is expected to grow.

    Middle East: Low-Cost Goes Upmarket

    Middle East travellers with a taste for the high life are seeing a few more frills on their budget airlines. Consumers in the region have a penchant for luxury. However, a surprising twist is the introduction of luxury services aboard low-cost carriers. Jazeera Airways was the first to introduce a business class in 2009, whilst keeping lower prices and achieving profitability. In 2013, Flydubai is following suit with its new business class services. Will this hybrid model expand to low cost airlines in other regions? The Flydubai experience will show us how sustainable the model really is.

    Africa: The Big Five with Your Little One

    Child-friendly safaris in Africa are becoming more popular, as more grandparents and children join in with family holidays. Hollywood hits such as Madagascar and the Lion King mean that kids around the world now want to see the ‘big five’ for real. Previously, safaris have been considered unsuitable for youngsters but safaris in Africa now avoid long game drives – which suits kids’ shorter attention spans. Multi-generational holidays in Africa could expand beyond safaris to volunteerism and more sustainable holidays, as well as cruises.

    Asia: Fight for Cruise Control in China

    It’s full steam ahead for the Chinese cruise market, which is on course to become the second largest global cruise market after the US by 2017. Cruising in China is still in its infancy, yet it is registering buoyant growth. Royal Caribbean said its Chinese passengers quadrupled from 25,000 to 100,000 between 2011 and 2012, with numbers predicted to reach 200,000 in 2013. The Chinese government has also spotted cruising’s potential and declared 2013 as Marine Tourism Year, with the latest five-year plan dictating that cruising is an industry with exciting growth potential.

    India: the Travel Social Shake-Up

    Only 12% of the Indian population is online yet Facebook claims to have 82 million users in the country, making India its third largest global market after the US and Brazil. India’s online travel agencies are prioritising social media to woo young urban consumers. The Indian Ministry of Tourism has recently started using social media to promote tourism sites throughout the country, and 70% of all four- and five-star hotels in the main cities have established their social media presence.

    Travel Technology: Mobile Concierge

    By its very nature, travel is a mobile activity – so the travel trade is using mobile devices as a sales and customer service channel and have developed mobile concierge services. Travellers now expect real-time answers and greater customisation, wherever they are and at any time, before, during and after the trip. Online travel sales recorded another strong performance in 2012 growing by 8.4% globally to reach US$524 billion. World online travel sales growth is expected to continue steady in the next five years at a 9.5% CAGR.

    Global Village: Vacancy on Demand – Chasing the 24-hour Traveller

    Hotels are increasingly renting rooms to business and leisure guests for ‘microstays’ during the day. More business guests are seeking day-use rooms for various reasons, including a chance to relax between appointments or flights, or workspaces for meetings at the hotels. Hotels will become ‘offices of the future’, and this is very much likely to become a global trend.

     ( Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis with more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.) 

    Nov.5 , 2013

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      News Brief

      Kabul: Afghan security forces have regained control of Intercontinental Hotel, hours after the gunmen burst into the hotel shooting at guests and staff. At least five civilians were killed and six were injured in the siege. Three of the attackers have been killed and more than 150 guests were rescued. No group has said it carried out the attack, but the Taliban targeted the Intercontinental hotel in 2011.

      Beijing: China’s economy grew by 6.9% in 2017 according to official data – the first time in seven years the pace of growth has picked up. The figure beats Beijing’s official annual expansion target of about 6.5%. Gross domestic product (GDP) totaled 82.71 trillion yuan (about 12.84 trillion U.S. dollars) in 2017, with the service sector accounting for more than half of the total.

      Shanghai: China Eastern Airlines and other domestic airlines have begun to allow mobile phone use on their aircraft or announced plans to lift a ban. China Eastern Airlines and Hainan Airlines began to allow passengers to use portable electronic devices (PED), such as smartphones and tablets.China Southern Airlines and Xiamen Airlines announced they would allow mobile phone use on all their flights this week. – Agencies

      2017 in review -Top stories

      January 1 : New year nightclub attack leaves 39 dead in Istanbul
      January 20 : Republican billionaire Donald Trump sworn in as 45th US president
      January 23 : Syria peace talks begin in Kazakh capital Astana
      March 29 :United Kingdom officially launches the Brexit process
      April 4 :Syria launches chemical attack killing 90 people
      April 6 : US cruise missiles destroy Syrian air base
      April 9 : Bombings at two churches in Egypt kill dozens
      April 16 : Refugee death toll passes 1,000 in Mediterranean
      April 16 :Turkey says YES to presidential system
      May 6 :Emmanuel Macron elected French president defeating Marine Le Pen
      May 19 :Iran’s President Hassan Rouhani wins re-election
      May 22 : Terrorist attack kills 22 at Manchester concert
      June 5 : Gulf nations severe ties with Qatar
      June 7 :Suicide bombers attack Iranian parliament killing 13 people
      June 14 :London fire kills 71 in the 24-storey Grenfell Tower
      July 4 :North Korean leader Kim Jong-un’s missile ambitions
      July 28 : Pakistan’s top court disqualifies Prime Minister Nawaz Sharif from office
      August 5 :US withdraws from Paris climate change pact
      August 17 :Storms cause record damage in Caribbean and southern United States
      August 25 :Muslim Rohingya start fleeing Rakhine state in Myanmar
      September 15 : NASA’s 13-year Saturn mission ends
      September 20 : Earthquake kills more than 200 in Mexico
      September 24 : Germany’s Chancellor Angela Merkel wins fourth term
      September 26 : Saudi Arabia lifts ban on women driving
      October 1 : Gunman opens fire on Las Vegas music festival killing 59 people
      October 14 : Massive bombing in Somalia’s capital Modadishu kill more than 500 people
      October 24 : China confirms the elevation of President Xi Jinping to the same status as the nation’s founder, Mao Zedong, and Deng Xiaoping, by enshrining ‘Xi Jinping thought’ in the party’s constitution at the 19th National Congress of the Communist Party of China
      October 27 : Catalonia declares independence from Spain
      November 4 : S audi Arabia detains 11 princes, four ministers and ten former ministers in a corruption probe
      November 12 : Iran-Iraq magnitude 7.3 earthquake kills more than 500
      November 15 : Argentine navy submarine disappears with 44 crew on board
      November 21 : Robert Mugabe resigns as Zimbabwe’s president after 37 years in power. His former deputy Emmerson Mnangagwa will become president.
      November 22 : Bosnian Serb army commander Ratko Mladic convicted of genocide in Srebrenica during the 1990s Bosnian War
      November 24 : Gunmen kill hundreds at Sinai mosque in Egypt
      December 4 : Houthi militants assassinate Yemen’s former President Ali Abdullah Saleh
      December 5 : Russia banned from 2018 Winter Olympics for state-sponsored doping
      December 6 : US President Donald Trump recognises Jerusalem as the capital of Israel
      December 17 : Price of one bitcoin reaches a new high of $19,783.06 dollars
      December 21 : Yemen’s cholera outbreak
      December 22 : Syria peace talks in Astana (compiled)

      Top ten most visited cities

      Between January and August 2017, destinations worldwide welcomed 901 million international tourist arrivals (overnight visitors), 56 million more than in the same period of 2016 .The top ten most visited cities are:
      CityVisitors
      HONG KONG26.6 million
      BANGKOK 21.2 million
      LONDON19.2 million
      SINGAPORE16.6 million
      MACAU15.4 million
      DUBAI14.9 million
      PARIS14.4 million
      NEW YORK12.7 million
      SHENZHEN12.6 million
      KUALA LUMPUR12.3 million

      Source: Euromonitor International

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