Madrid – United Nations World Tourism Organization ( UNWTO) Secretary-General Zurab Pololikashvili appointed Shanzhong Zhu as Executive Director of UNWTO. Mr. Zhu, a Chinese national, began his two-year term on 1 January 2018.
Mr. Zhu joined UNWTO in 2014 as Executive Director. Prior to his appointment he was Vice Chairman of China National Tourism Administration (CNTA).
Another international organization ‘ World Tourism Alliance ‘ ( WTA ) , initiated by China, was established on September 12 last year. It is the world’s first global, non-governmental and non–profit tourism organization.
Following the vision that “Better Tourism, Better World”, WTA aims at promoting economic development, poverty reduction and peace through tourism development, strengthening international tourism exchange, expanding consensus, sharing experience, deepening cooperation and facilitating sustainable, inclusive global tourism development.