• Wuzhen China : A Historical Water Town of World Heritage

    Ramesh Tiwari
    November 21, 2012
    Wuzhen China : A Historical Water Town of World Heritage

    By Jessica He ——

    Wuzhen is a historical water town of ancient docks and waterside pavilions. It is adjacent to Beijing-Hangzhou Grand Canal.

    If Shanghai represents modern China, Wuzhen speaks for ancient China. It is a place that truly reflects China’s heritage, culture and beauty, a place where eastern hospitality is part of the essence of life. Awarded as “the Most Favorite Chinese Scenic Area by European Tourist”, Wuzhen is a must see water town in China. 

    Located in the south delta of Yangtze river, Wuzhen is less than 100 km from Shanghai, Hangzhou and Suzhou. It is also conveniently serviced by modern expressways.The Old Town covers over 70 km2 and has a population of 60,000 including 12,000 who are permanent residents.

    Wuzhen History

    Around 7,000 years ago, Wuzhen’s ancestors lived in a very fortunate land. From its establishment in 872 AD during the Tang Dynasty, this water town has grown and prospered maintaining a strong identity and life style under its original birth name of Wuzhen.

    In January 2001, Wuzhen was officially opened to the public. The past few years have seen this township grow from being unknown back water to a increasingly popular tourist destination.

    In 2001, the United Nations Educational Scientific and Cultural Organization (UNESCO) approved Wuzhen for its recognition on its Preparatory World Culture Heritage Listings. Additionally, 2010 saw Wuzhen honoured as a 5 “A” state-level tourist destination.

    Stay at Wuzhen

    Visit Wuzhen and stay a while. Within a few hours of Shanghai you can experience the beauty of our Historic Water Town on the banks of the Grand Canal. We have many amazing hotels –some luxury and some simple. 

    Whether your idea of heaven is exploring traditional cultural and local custom or luxuriating in pastoral landscape, with over 1000 rooms in 8 hotels, Wuzhen has the perfect choice for you. Wuzhen has guest houses, high-leveled clubhouses and star-rated holiday hotels. Wuzhen guest house are scatted on both banks of Xishi River. It has 400 different styles of rooms.

    Wuzhen Clubhouse is a member of SLH (Small Luxury Hotels of the World). It comprises of three hotels with 84 rooms. Themed Hotels comprise of Waterside Resort, Tong An Hotel,Zhaoming Academy Inn and Dockside Boutique Hotel. 

    Waterside Resort is the largest hotel in this water town with 350 rooms. The newly opened Dockside Boutique Hotel stands along the Beijing-Hangzhou Grand Canal. 

    What to See in Wuzhen 

    With its long established and rich cultural history, there are various “must see” around the water town. Tourists can visit traditional handicraft workshops, museums, galleries and gardens, and they also can experience local customs and folk culture.

     There are over twenty traditional handicraft workshops large and small including indigo fabric workshop, wine distillery workshop, soy sauce workshop and brocade workshop. Every workshop has a lot of interesting things to visit.

    In Wuzhen, you can learn the ancient and now prohibited skill of foot-binding, listen to the story of the Great Theatre, read books at the Zhaoming Academy, gain knowledge of traditional Chinese medicine in the Heal Town Pharmacy and even send a postcard to your loved ones, in the Old Post Office.

    Wuzhen is rich in cultural heritage and traditional folk customs. 
    Wuzhen’s shadow play is ever popular. It’s the cartoon in China.
    The Long Street Feast is a spectacular event for all to enjoy.
    The Temple Fair is also a folk activity not to be missed.

    Cuisine and Souvenirs

    There’s a well known saying that “Food is the Necessity of Life” and here in Wuzhen the food is wonderful.There are many restaurants throughout the town serving mainly local cuisine and homemade dishes are on offer at guesthouses.

    The famous dishes in Wuzhen include braised lamb in soy sauce and steamed white water fish. Also produced here is the well-known rice wine, chrysanthemum tea and Gusao Pastry.

    Leisure and Entertainment

    Wuzhen is a perfect place for leisure and entertainment. Wuzhen’s Roselle Wellness Spa is unique among spas in China. Hotels have swimming pools, tennis courts and gymnasiums for the active minded or simply pleasure seeking types.

    There are a range of stylish cafes and bars around town. It’s fascinating to have a cup of coffee, or just enjoy a beer.Tea drinking is the popular pasttime for Wuzhen people and over a 100 teahouses used to be scattered all over town

    The open-air movie place is a simple but accessible facility. Visitors can watch old time movies for free as they pass by. Night viewing of Wuzhen is too good to be missed. You can enjoy a magical mysterious punt trip along the fully illuminated river.

    Conference Facilities

    With Wuzhens’s long established history, living culture and beautiful natural surroundings, it’s an ideal choice for MICE activities. There are over a hundred conference rooms are available including multifunctional conference rooms, VIP reception halls and general meeting rooms. Simultaneous interpretation services are available on request to assist a successful conference outcome. Wuzhen’s professional support team will serve your conference or meetings from inception through operation to conclusion.

    Since 2007, Wuzhen has hosted over 2,400 conferences both from home and abroad including such prestigious organizations as McKinsey & Company, Bayer, SUPOR, EF and many others.

    • Connecting you with the world of travel and tourism

      What they say

      Tourism is a people’s sector. One in 10 people in the world are directly or indirectly employed by tourism. Ours is the responsibility to ensure that tourism benefits each and every community, leaving no one behind.
      Tourism’s sustained growth brings immense opportunities for economic welfare and development. Yet, it also brings in many challenges. Adapting our sector to the challenges of safety and security, to constant market changes, to digitalization and the limits of our natural resources should be priorities in our common action.
      As we move towards a future guided by the universal 17 Sustainable Development Goals (SDGs), I take upon me to lead UNWTO with a strong focus on building partnerships with public and private sector, fostering jobs and opportunities for all, mastering technology and innovation and advancing sustainability and the fight against climate change.
      I trust that, together with our Member States and our partners from around the world, we can build a more competitive and responsible tourism sector for the benefit of all. I wish you a very happy 2018.
      Zurab Pololikashvili
      UNWTO Secretary-General

      Beautiful China – Year of Integrated Tourism 2018

      China has declared the year 2018 as “Beautiful China-Year of Integrated Tourism”. The slogans are “New Era, New Tourism, New Achievements”; “Region-based Tourism, Brand New Pursuit” according to CNTA.

      Travel Fairs ( Jan.- April 2018 )

       *Vakantiebeurs  -Tourism and Recreation Fair
      Utrecht, Netherlands, January 10-14 ,2018

      *Ferien-Messe Wien Int’l Tourism Fair Vienna Vienna, Austria, Jan 11-14

      * CMT / CMT – Die Urlaubsmesse Holiday, Caravanning, Motoring and Tourism , Stuttgart, Germany Jan. 13-21

      *FITUR – Int’l Tourism Trade Fair , Madrid, Spain Jan. 17-21

      *GO Int’l Travel Trade Fair                                          Brno, Czech Republic, Jan. 18-21

      *OTM Outbound Travel Mart ,Mumbai, India, Jan. 18-20

      *Adventure Travel Show , London  20-21 January

      *ASEAN Tourism Forum ( ATF) , Chiang Mai , Thailnd January 22-26

      *EMITT-  East Mediterranean Int’l Tourism and Travel Exhibition ,Istanbul, Turkey, Jan. 25-28

      *SATTE Travel Mart , New Delhi , India            Jan. 31- Feb. 2

      *IMTM – Int’l Mediterranean Tourism Market   Tel Aviv, Israel  , Feb. 6-7

      *India Travel Mart ITM , Ahmedabad, India          Feb. 9-11

      *Travel and Tourism Fair ( TTF) , Chennai , India Feb. 16-18

      *PATA ATRT Conference and Mart , Abu Dhabi , UAE , Feb 21-23

      *Travel and Tourism Fair(TTF) , Bengaluru, India ,Feb. 23-25

      *World Spa and Wellness 2018 , London , UK Feb. 25-26

      *Guangzhou International Travel Fair Guangzhou , China  March 1-3

      *ITB Berlin Berlin , Germany March 7-11

      *Moscow Int. Tourism and Travel Exhibition ( MITT) ,Moscow , Russia March 13-15

      *IT& CM China 2018 , Shanghai , China          March 20 – 22

      *GBTA Conference Mexico City, March 21-23

      *UNWTO World Conference on Snow and Mt. Tourism ,Andorra , March 21-23

      *Arabian Travel Mart –ATM   Dubai , 22-25 April

      Wildlife in Chitawan , Nepal

      Window of Nepal Tourism