13th PATAcademy-HCD workshop in Bangkok
Travel Biz News —-
The 13th PATAcademy-HCD workshop, under the theme ‘China and Russia Outbound Tourism Markets’, is set to take place in Bangkok, Thailand on November 25-26, 2019.
The two-day programme aims to enable participants to leverage destination, consumer and competitor’ insights to create an effective destination marketing strategy from a 360-degree perspective.
The workshop will specifically focus on the Chinese and Russian digital marketing landscape, social media platforms, future market trends, and how to attract them to your destination.
“Russian and Chinese travellers play a large role in shaping the landscape of travel and tourism in the Asia Pacific region,” said PATA CEO Dr. Mario Hardy. “
“According to our research, China is the number origin market for inbound travel into Asia Pacific with over 128 million international visitor arrivals (IVAs) reported in 2018, and we forecast that by 2023 that number will increase to over 173 million IVAs into 35 destinations in the region. Russia on the other hand, has seen the largest growth of outbound tourism expenditure from 2017 to 2018 at 16%, according to the World Tourism Organisation (UNWTO). Furthermore, by 2023 we forecast that Russian IVAs into 26 destinations in Asia Pacific will reach over 12 million. Therefore, both these source markets are not to be underestimated.”
Confirmed speakers at PATAcademy-HCD in November include Philip Schaetz, Managing Director – CUBE, Hong Kong SAR; Vadim Tylik, Chief Executive Officer – RMAA Group, Russia, and Vera Wong, Director of Sales & Marketing – Stargazer Company Limited, China.
The programme will begin with an introductory session from Mr. Schaetz on leveraging consumer insights to create an effective destination marketing strategy, uncovering all aspects of the destination business, competitor insights and consumer behaviour indicators from a 360-degree perspective before diving into specific key feeder markets.
Ms Wong from Stargazer, a destination marketing company in China that specialises in offering marketing and sales services to destinations, attractions and hotels, will lead the session on China. The content differs from the previous PATAcademy-HCD workshops on China Outbound with a more in-depth look into the digital marketing landscape of mainland China.
The second day of the programme, led by Mr Tylik, will primarily focus on the Russian Federation, providing participants with statistics, analysis and trends of outbound tourism from the country.
This workshop is designed for stakeholders in the public and private sectors of travel, tourism, hospitality, and MICE including government officers, hoteliers, MICE professionals, travel professionals, academics and all who aim to engage successfully with Chinese and Russian outbound travellers, according to PATA statement .
Sept. 15 , 2019
