• WTM 2012 leads to £1,860 million in industry deals

    February 4, 2013
    WTM 2012 leads to £1,860 million in industry deals

    London: World Travel Market (WTM) 2012, the leading global event for the travel industry, will generate a record £1,860 million in travel and tourism industry deals – an impressive 13% increase on WTM 2011.

    Independent research of World Travel Market’s exhibitors shows WTM 2012 will be responsible for a massive £1,859,713,858.98 million of deals, either through contracts signed at the event or from negotiations with Meridian Club members which will lead to deals before WTM 2013.

    WTM 2011 generated £1,653 million in business deals, either on the exhibition floor or in the 12 months that followed, which was a 16% increase on WTM 2010’s £1,425 million. WTM 2009 generated £1,139 million.

    The increase in business generated by WTM 2012 can, in part, be accredited to the enhanced Speed Networking program for exhibitors and Meridian Club buyers to start, continue, and conclude business negotiations. WTM 2012 saw the traditional first morning session before the exhibition opened and the new Thursday Speed Networking sessions, aimed at facilitating post WTM business deals.

    Furthermore, the key first day of WTM 2012 saw almost 8,000 (7,992) exhibitor invitations attend, according to unaudited figures. These visitors are the people exhibitors have cited they want to conduct business with. The figure compares to 7,614 on the first day of WTM 2011, which was 14% up on the year before.

    Reed Travel Exhibitions Director World Travel Market Simon Press said: “World Travel Market 2012 has seen, and will lead to, a phenomenal amount of travel and tourism industry business being agreed. The amount of business conducted at WTM clearly demonstrated WTM means business.” Source: wtmlondon.com

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      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

      The city’s dominance stems from several compelling factors. Bangkok has emerged as a paradise for food enthusiasts, offering everything from legendary street food stalls to Michelin-starred restaurants and panoramic 360-degree rooftop bars. Its cultural and heritage sites, including the iconic Wat Phra Kaew, Wat Arun, and Wat Pho temples, remain major attractions to international tourists.

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      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)