WTM provides £160 million boost to the London economy
London: World Travel Market 2013, the leading global event for the travel industry is set to boost the London economy by more than £160 million.
The event – which runs from Monday 4 to Thursday 7 November at ExCeL, London exhibition centre – attracts around 50,000 of the global travel and tourism industry’s most senior executives, who come to London every year to profile the hottest travel destinations.
Business deals worth more than £2 billion will be triggered by the event, while more than £160 million will be pumped into the economy through money spent on hotels, restaurants, flights and other discretionary spend by those visiting the capital.
To put this figure in context, The British Fashion Council’s London Fashion Week – which took place 13 to 17 September 2013 – was estimated to generate only £100 million for the London economy.
World Travel Market will showcase more than 180 countries and regions through its more than 5,000 exhibitors. The deals agreed at WTM will be the product content in travel companies’ brochures and on their websites, which will ultimately decide where holidaymakers visit in 2014 and beyond.
Reed Travel Exhibitions, Director, World Travel Market, Simon Press said: “World Travel Market plays a vital role for both the global travel and tourism industry facilitating more than £2 billion in industry deals. Furthermore, the event has a massive impact on the London economy with 50,000 senior executives staying in the capital and spending money on hotels and evening entertainment, totalling more than £160 million.”
World Travel Market attracts many celebrities as destinations use their famous ambassadors to gain a competitive advantage. Celebs attending WTM 2013 include Bollywood superstar Anil Kapoor (Visit Tampa Bay). Kapoor also stared in Hollywood blockbusters Slumdog Millionaire and Mission: Impossible – Ghost Protocol.
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 34th year, is the event where the travel industry conducts and concludes its deals. WTM 2012 generated £1,860 million of travel industry contracts, revealed independent research by Fusion Communications.- WTM
