• Into the forbidden kingdom Mustang

    April 9, 2012
    Into the forbidden kingdom Mustang

    BY Louise Southerden —

    ‘As far as I could see, there was not a single blade of grass, a tree or a bush. Just one gullied expanse of desolation combining the horrors of desert and high, arid mountains, of barrenness and cold. A terrible wind whistled in my ears, spitting sand as it whipped across this parched landscape, howling in the canyons and buffeting the hills, carving them into sinister towers bleached like dry bones.” So wrote French anthropologist Michel Peissel in 1964, one of the first known Westerners to visit the Himalayan kingdom of Lo, now called Mustang.
    The land is still as bleak and beautiful as Peissel described. Light, earth, sky, wind – these are the elements that make Mustang, that shape and showcase its landscapes.
    It’s also a puzzle of a place. In the rain shadow of the Himalayas, north of the Annapurna range and south of the Tibetan Plateau, Mustang has been part of Nepal since the late 18th century but has more in common with Tibet, which surrounds it on three sides. It was a Tibetan, Ame Pal, who defeated warlords, created Lo and in 1380 built the capital, Lo Manthang. Many Lobas, as they’re called, still speak Tibetan and practise Tibetan Buddhism. The name Mustang comes from the Tibetan word “manthang”, meaning “plain of aspiration”.
    After China invaded Tibet, and throughout the 1960s and ’70s, CIA-backed Khampa guerillas from eastern Tibet used Mustang as a base from which to launch raids across the border. It was this volatile situation, and its proximity to Tibet, that prompted the closure of Upper Mustang to outsiders between 1965 and 1992. (Upper Mustang most closely corresponds to the once-independent kingdom of Lo. Lower Mustang, the southern part of the district, has long been open to tourism and is on Nepal’s Annapurna circuit trekking trail.)
    Even now Upper Mustang, the real Mustang, is a restricted area – you can visit only with a special permit – and accessible only on foot or by horse. The permit fee was reduced a few years ago, from $US700 to $US500 ($480) a person, and the annual quota of 1000 visitors no longer seems to be enforced. Anyway, Mustang is so remote it receives only about 2000 trekkers a year, a drop in the ocean of 70,000 trekkers visiting Nepal every year.
    The 15-minute flight from Pokhara to Jomsom, where we start our two-week trek, leaves behind Nepal’s terraced green fields, rushing rivers and rhododendron forests. We fly low between the Annapurnas and the 8167-metre massif of Dhaulagiri, and over the Kali Gandaki, said to be the deepest gorge in the world, before landing on a dusty airstrip 2720 metres above sea level. We’re still in Nepal – to prove it, a snowy 7000-metre peak, Nilgiri, towers over the town – but we’re somewhere else entirely.
    To acclimatise to the 2000-metre altitude gain since leaving Pokhara, we have an easy first day: a three-hour stroll to the town of Kagbeni along a dirt road beside the tumbling, glacier-grey Kali Gandaki river. Every few minutes we step aside to let a jeep, motorbike or tractor pass. Kagbeni is busy, too; it’s an earthy, time-worn town that has been a hub for traders and travellers for hundreds of years and now has a “Yac Donalds”, with golden arches on its red, hand-painted sign. But this is all still Lower Mustang.
    We enter Upper Mustang the next morning, after showing our permits at the Annapurna Conservation Area office. We’re still on a road but there are few vehicles and already there’s no doubting the scenic calibre of this place.
    Trekking in Mustang is like being at sea, only with more dust. There’s an endless spaciousness, punctuated by cathedral columns, crumbling cliffs and towers of rock shaped by Peissel’s “terrible wind”.
    At the village of Tangbe, we have a picnic lunch in an apple orchard, where a boy tries to sell us smooth black rocks for 200 Nepalese rupees each. Three dollars for a rock? He opens one up. Inside is a saligram, an ammonite fossil made by a long-extinct marine invertebrate. It’s a postcard from 50 million years ago, when the Himalayas were still under a sea.
    On reaching Chele that evening, after walking all day in the dust and wind, we’re relieved to see our tents up and the Sherpas handing around bowls of warm water for washing. Independent trekking in Mustang isn’t permitted, so our group of 12 is accompanied by a support team: a sirdar (boss), four Sherpas, five cooks and helpers, and three horsemen to manage the mules carrying our kitbags, camping gear and food. That night, the cooks bake apple pie for dessert. “Tomorrow, ice-cream!” a fellow trekker jokes. “Please do not expect this in the Himalaya,” says our ever-patient guide, Ramesh, smiling.
    He has led this trek 23 times since 1992 and his trip briefings become our nightly entertainment, such is his happy knack for understatement. That night, with four passes to tackle the next day, the highest at 4010 metres, we listen closely. “There will be a tiny climb,” Ramesh says, followed by some “Nepalese flat” and some “gently up, then down”, but overall it will be a “piece of cake”.
    The whole trek lies between about 3000 and 4000 metres above sea level, with the highest pass at 4230 metres – not high by Himalayan standards but high enough to cause a few headaches and make us suffer up hills that really would be a piece of cake at sea level.
    What’s more challenging is that we walk for seven to nine hours most days. We edge along ledges cut into sheer cliffs, walk through dust storms in dry riverbeds, descend (and climb out of) steep gorges. As we get higher, more brown peaks come into view, stretching northwards all the way to Tibet.
    Then there are the villages – green and lovely oases such as Ghami, where we stop for lunch on day four, which is all autumn-leafed poplars, white-walled courtyards, fluttering prayer flags and pink hollyhocks.
    We camp in villages, too, usually next to a tea house surrounded by a mudbrick wall, for access to water and a sheltered place to pitch our tents. Our cooks use kerosene stoves so we don’t deplete the reserves of yak dung and firewood, but the tea houses provide cosy havens to eat, talk and relax at the end of the day before we retire to our tents and fall asleep to the jangling of horse bells from our mules in a neighbouring pen.
    Mustang’s Tibetan-ness is always apparent. In the villages we see children wearing Dalai Lama pendants (which would be forbidden in Tibet, where images of His Holiness are banned) and there are wall-size posters of the Potala Palace in every tea house. Tibetan women, selling turquoise and silver necklaces, thunderbolts (a Tibetan Buddhist symbol) and prayer wheels, greet us with “tashi delek” instead of “namaste”.
    On the trail we sometimes smell juniper incense carried on the wind from a Buddhist monastery, walk clockwise around massive striped chorten straddling the trail and touch the mantra “Om mani padme hum” etched into stones piled up as mani walls.
    Late one afternoon, with the group spread across the rocky landscape, I stop to get a fleece out of my day pack and find myself completely alone. There are no villages, no vehicles, no birds, no power lines. Just mountains and valleys and blue sky and white clouds. Even the wind has died away to nothing.
    Walking on, I see Charang, Mustang’s second city, framed by strings of wind-shredded prayer flags. There’s something magical about approaching an ancient city on foot alone at dusk. All is quiet. Goats pour down a nearby hillside and I follow them into town just as the sun creeps behind the surrounding peaks, ushering in a cold night.
    It’s day five when we arrive at the walled city of Lo Manthang. It’s smaller than I’d expected, about 200 metres by 150 metres, and dwarfed by its grand setting, on a plain 3840 metres above sea level ringed by 6000-metre peaks. When Peissel was here, “man’s last fortress against nature and the changing world” was home to 1200 Lobas whose three-storey, whitewashed houses were so close together he could walk from one flat rooftop to the next. It was also an anthropologist’s dream – just 50 years ago, people here didn’t use the wheel, had never seen matches and believed the Earth to be flat.
    Today, the population is closer to 5000 and spills beyond the city walls. Though electricity, jeeps and tractors have come to Lo Manthang, it still feels mediaeval. When we enter through the high wooden gates and wander the cobbled lanes, it’s as if time has stood still; the whitewashed houses are still here, including the king’s palace, where the 25th descendant of Ame Pal resides. In a small and dusty museum, we see a 10 million-year-old mammoth tooth.
    Because Mustang was never invaded by China, Lo Manthang’s 15th-century monasteries are the last bastions of Tibetan Buddhist art. Until recently, they had been ravaged by time, grime, earthquakes and neglect. “There were pigeons and rain puddles [in the monasteries],” says a monk who used to play in them as a boy. Now, organisations such as the American Himalayan Foundation help to preserve Mustang’s culture by bringing in Italian fresco painters to work with local people to restore Buddhist murals, and Lo Manthang is soon to be awarded World Heritage status.
    On our second day here, we rent horses and ride north of the city to the Chhosar Valley. The wooden saddles covered with thick carpets aren’t very comfortable but at least we can take in the scenery without watching our feet and experience Mustang as the locals do – on horseback. We see more monasteries and hilltop forts older than Mustang itself, but the highlight is exploring Jhhong Cave, which is a cellar-like maze of 40 rooms across four levels with window holes for light, used by pre-Buddhist Bonpa people to hide from bandits 2500 years ago.
    The day we leave Lo Manthang is the longest, highest and most spectacular of the trip. We walk for nine hours, cross that 4230-metre pass and feel as if we are travelling the world: there are craggy Scottish outcrops of dark rock shrouded in mist, Utah-like canyons and rock pillars seen in Jordan. We see meditation caves high up a Cappadocian-like cliff, walk through European meadows (grazed by yaks) and cross a desert that wouldn’t look out of place in Syria. At the village of Dhakmar, high red-earth walls rise from a green lawn smooth enough to putt on; a few of us pose for a photo with our trekking poles, looking like golfers in the middle of a game.
    It’s the only day of the trip we see no roads, which makes us realise how Mustang is changing. For the past few years, the road we’d started our trek on, out of Jomsom, has been inching north to Lo Manthang. We see evidence of that almost daily: excavators and bulldozers in remote villages (transported by helicopter), zigzags cut into hillsides, roads to nowhere waiting for bridges to join them.
    It’s hard to believe even a basic road can be built in some of the rugged terrain we’ve seen, but in a year or two the journey to Lo Manthang will no longer be a five-day trek but a 70-kilometre drive. That will surely improve life for the people living in Mustang and will just as surely bring other changes. Already a 100-room hotel is being built near Lo Manthang – others are planned – to accommodate tourists who will arrive not in hiking boots but in nice shoes for airconditioned jeep tours.
    Another road, completed in 2001, continues north of Lo Manthang into western Tibet, about 15 kilometres away. It’s not open to tourists yet but could offer a scenic day’s drive between Lo Manthang and Tibet’s Mount Kailash, a popular destination for Westerners and Indian pilgrims. More difficult to predict is what will happen when this northern road links with the new Jomsom-Lo Manthang road, creating a trans-Himalayan “highway” that will put Mustang directly in the path of the two fastest-growing economies in the world: China and India. What will this mean for this once-lost kingdom?
    Time will tell. Until then, we walk. For the rest of the journey back to Jomsom, we follow our footsteps, walking the same trails we’d walked a week earlier, which is more interesting than it sounds. For one thing, everything looks different when you’re seeing it from the opposite direction, at a different time of day, in different light. We stroll down hills that were tough climbs on the way north. Plus you get howling headwinds when you walk south. That means dust, and plenty of it. “Buff alert!” someone cries on seeing an approaching sandstorm. We cover our noses and mouths, and lean into the gale, laughing as the dust swirls and gives us tans we’ll be able to wash off properly in Jomsom.
    For all its apparent timelessness and ancient charm, the winds of change are blowing through Mustang. It’s no longer “one of the last uninvestigated corners of our planet”, as Peissel wrote in the 1960s, and it will change even more, and soon. Before it does, Mustang is like a sleeping snow leopard – all wild beauty, at rest, on the dusty rooftop of the world.
    Louise Southerden travelled courtesy of World Expeditions and Thai Airways.Courtesy: www.smh.com.au

    • Connecting you with the world of travel and tourism

      28th East Mediterranean Tourism and Travel Exhibition https://emittistanbul.com/en

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      An Opportunity to enter South-East Asian market in 2023

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Africa and Americas Unite

      at Landmark Summit to Plan

      Shared Tourism Future

      Tourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents.

      The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism.

      This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions

      Welcoming around 200 high-level participants among them 14 Ministers, representing 27 countries (15 from the Americas and 12 from Africa), UN Tourism Secretary-General Zurab Pololikashvili said: “This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions.”  – 3 Oct 2024 ( UN Tourism )

      UNWTO becomes “UN Tourism” 

      The World Tourism Organization (UNWTO) enters a new era  with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

      UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

      This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement.

      Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism

      By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.

      With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters in Madrid, Spain, and Regional Offices in Nara (Japan) covering Asia & Pacific, Riyadh (Saudi Arabia) for the Middle East, as well as forthcoming Regional Offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). Its priorities center on promoting tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals. UN Tourism promotes quality education, supports decent jobs in the sector, identifies talent and drives innovation and accelerates tourism climate action and sustainability . – UN Tourism Jan. 2024

      TAT launches

      “Thais Always Care” Campaign 

      “The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration with other organizations to ensure tourists’ safety and enhance positive image.”

      The “Thais Always Care” online communication campaign was officially launched by the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and welcome of tourists from around the world. The campaign aims to provide seamless travel experiences for visitors to Thailand while also reinforcing the positive image of the country as a safe destination.

      The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing the country as a desirable destination for tourists. “CARE” stands for Compassion, Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and their commitment to providing a safe and enjoyable travel experience for tourists.

      Partners involved in the campaign have strengthened their safety measures and are utilizing technology to ensure the safety of tourists in Thailand. This includes installing CCTV cameras, implementing strict security checks at department stores, and utilizing technology like the “POLICE I LERT U” application to offer emergency assistance to international visitors. The campaign will also involve working with international KOLs to enhance the positive image of Thailand’s tourism assets and reinforce the country’s reputation as a safe destination. -Tourism Authority of Thailand

      China’s resort island receives

      90 m tourists in 2023

      More than 90 million domestic and overseas tourists visited south China’s tropical island province of Hainan in 2023, up 49.9 percent year on year, local authorities said .

      Hainan’s total tourism revenue surged 71.9 percent year on year to about 181.3 billion yuan (about 25.5 billion U.S. dollars) in 2023, according to the provincial department of tourism, culture, radio, television and sports.

      Last year, Hainan experienced rapid development in cruise tourism. Cruises to the Xisha Islands in the South China Sea saw 400 trips, up 277.8 percent year on year, and received 149,400 domestic tourists, up 405.33 percent.

      This year, Hainan aims to receive 99 million tourists and its tourism revenue is expected to reach 207 billion yuan. The province aims to receive more than 1 million inbound tourists in 2024.

      China aims to build Hainan into an international tourism and consumption center by 2025 and a globally influential tourism and consumption destination by 2035. – Xinhua

      Vietnam  to welcome 17-18

      million tourists  this year

      Việt Nam’s tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

      In 2023, the figure hit 12.6 million, surpassing the initial target set earlier in the year (before China, which accounted for a third of foreign arrivals to Việt Nam pre-pandemic, announced reopening plans) by 57 per cent and achieving the adjusted goal of 12-13 million.

      The number of domestic travellers, meanwhile, stood at 108 million, up 6 per cent compared to the set target. Tourism activities generated about VNĐ678 trillion (US$27.85 billion) in revenue, 4.3 per cent higher than the yearly plan.

      Despite substantial recovery in 2023, the Việt Nam National Authority of Tourism (VNAT) said the domestic tourism recovery will still face challenges in the year ahead. This is particularly true in the context of the unpredictable global developments stemming from economic uncertainties, regional conflicts and climate change.

      Việt Nam’s socio-economic conditions remain stable; the economy continues to grow and inflation has been kept in check. But the persistent threat of disease and natural disasters are likely to create uncertainty affecting production, business activities and the daily lives of citizens.

      According to forecasts from the UN World Tourism Organisation and the World Travel and Tourism Council, international travel activities may fully recover by the end of 2024, reaching the levels achieved in 2019. However, the recovery is expected to be uneven across different regions.

      The ever-changing demands of international tourists require higher standards in product quality, diversity and unique experiences. The trends of integrating information technology, artificial intelligence and digital transformation are envisioned to drive the emergence of new forms of tourism.

      Based on these analyses and projections, Việt Nam aims to serve 17-18 million foreign and 110 million domestic visitors this year, with an expected total revenue from tourism nearing VNĐ840 trillion.

      To achieve the stated objectives, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng has instructed the VNAT to continue focusing on advising and improving the institutional framework, policies, reviewing identified deficiencies for adjustment, and international commitments in the field of tourism. Collaboration with other ministries and sectors is emphasised to formulate policies for developing various types of products such as agricultural tourism and digital transformation in tourism. He also noted the need for attention on strengthening tourism statistics and digital transformation to enhance the effectiveness of data collection, providing reliable figures to efficiently support tourism policy planning.

      The ministry also calls for enhanced training for tourism officials and workers to meet requirements of new situations, especially in terms of language proficiency and technology expertise. — VNS

      Global Medical Tourism market 

      USD 136.93 billion in 10 years

      Newark, Jan. 01, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 20.07 billion in 2022 global Medical Tourism market will reach USD 136.93 billion by 2032. There is a growing trend towards health and wellness tourism, with individuals seeking medical treatments, preventive care, wellness programs, and holistic health experiences. Medical tourism destinations can capitalize on this trend by offering comprehensive health and wellness packages.

      Furthermore, integrating digital health technologies, including telemedicine, virtual consultations, and electronic health records, can enhance the accessibility and coordination of medical tourism services. Digital platforms can streamline pre-travel consultations, post-treatment follow-ups, and information exchange between healthcare providers and patients. Introducing new and advanced medical treatments, therapies, and procedures can attract medical tourists seeking cutting-edge healthcare solutions. Countries and healthcare providers that stay at the forefront of medical innovation can position themselves as leaders in the industry.

      In addition, customized and personalized medical tourism packages catering to individual patient’s unique needs and preferences present an opportunity for service providers. Tailoring experiences that include cultural activities, recovery retreats, and concierge services can set providers apart in a competitive market.

      Besides, wellness tourism, including genetic testing and personalized health assessments, is gaining traction. Medical tourism destinations can offer specialized wellness packages, including genetic evaluations and preventive health screenings, to attract individuals interested in proactive healthcare.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)