• Beijing’s Palace Museum looks at becoming the Louvre of Asia

    July 15, 2012
    Beijing’s Palace Museum looks at becoming the Louvre of Asia

    BEIJING- Shan Jixiang is the curator of Beijing’s top attraction, the Palace Museum, known as the Imperial Forbidden City. Every year, the cultural institution attracts over 14 million visitors. A proud figure, especially when compared with the millions of visitors who strolled through the former residence of Chinese Emperors back to the year 1949.

    Since opening its doors that year, statistics show that Beijing’s Palace Museum has seen more than 312 million people. “Its attraction is closely related to its abundant collections,” explained the curator.

    The Beijing Palace Museum has catalogued its entire collection of 1,807,558 pieces of cultural relics, the museum’s curator said. After over seven years of efforts, the museum has listed all of the relics in its archives, including about 53,000 paintings, 75,000 calligraphy works, 16,000 pieces of copperware and 10,000 sculptures. The catalogue is due to be publicized.

    Talking recently at a press conference, the curator and his colleagues are striving to turn the site into one of the world’s top museums through an improved blueprint. Shan Jixiang said during the media briefing that once the changes fully implemented, the Palace Museum will be positioned alongside Paris’ Louvre Museum, New York’s Metropolitan Museum, St Petersburg’s State Hermitage and the British Museum as one of the top five museums in the world.

    The Palace Museum will feature a new display layout and arrange permanent exhibitions on unique objects including bronze, jade, lacquer and imperial items, Shan explained. “We are also planning to set up a museum for foreign cultural relics, and will develop digital technology covering most parts of the Forbidden City,” Shan added, without specifying a time scheme for any of these developments.

    The Palace Museum, located in the heart of Beijing, was built in 1420 and became a UNESCO World Heritage Site in 1987. It was home to China’s emperors and the highest centre of power for about 500 years.Source: Xinhua

    • Connecting you with the world of travel and tourism

      Theme Park Expo Vietnam 2025

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

      Best Tourism Villages 2024

      ” Nihao ! China ” Silk Road Tourism