• Biodiversity and sustainable tourism in the Hindu Kush Himalaya

    May 22, 2017

    Janita Gurung and Anu Kumari Lama  —

    Biodiversity is the basis for many tourism activities in the Hindu Kush Himalaya (HKH). Scenic landscapes, forests, lakes, mountains, and farmlands attract many tourists to the region. Iconic bird and animal species are also major attractions.

    The snow leopard is a flagship mountain species found in the Karakoram, Hindu Kush, and Himalaya ranges spanning across Afghanistan, Pakistan, China, India, Nepal, Bhutan, and Myanmar. Although an elusive animal, the snow leopard draws many tourists to these mountain ranges.

    The naturally dammed lakes of Band-e-Amir National Park in Afghanistan attract tourists from all over the world to the country’s Bamyan Province. In Pakistan’s Gilgit Baltistan, the prospect of trophy hunting markhor, a wild goat famed for its twisted horns, attracts many tourists each year. In China’s Hongyuan Grassland in Sichuan Province, highland pastures showcase aspects of the nomadic Tibetan lifestyle to tourists.

    As its name suggests, the Valley of Flowers in India’s Uttarakhand State attracts numerous tourists with its diversity of flowers, of which there are more than 500 species that include wild poppies, asters, and orchids, among others. The one-horned rhinoceros in Chitwan National Park, Nepal, attracts more than 100,000 tourists every year.

    In Bhutan’s Phobjika Valley, the black-necked crane festival, organized annually since 1998, plays an important role in attracting tourists to the country, particularly during the month of November. Inle Lake, with its stilt houses, floating markets, and floating gardens, is an important tourist destination in Myanmar.

    Tradition and tourism

    Biodiversity plays an integral role in the daily lives of indigenous peoples in the HKH. Biodiversity is a source of food, clothing, shelter, and medicine for many communities. Interestingly, such traditional uses of biodiversity form the very essence of tourism in many places in the HKH.

    The residents of Hunza Valley in Pakistan rely on organically grown local food, which is believed to contribute to their long life and good health. Hunza apricots, in particular, are now popular among visitors to the valley, and a taste of the traditional apricot soup, Haneetze Duodo, is an essential culinary element in the Hunza Valley tour itinerary.

    Almost two centuries ago, the Khasi tribe in Meghalaya, northeast India, learned to train the roots of rubber trees to build sturdy bridges that could survive many years in a wet and humid environment. Some of these bridges continue to survive, and today, experiencing these ‘living’ bridges is a must for many tourists visiting Meghalaya.

    The use of plants and animals in traditional medicine dates back many centuries to the practice of Ayurveda. In the high mountain regions of India, Nepal, Bhutan, and the Tibet Autonomous Region in China, this traditional medicinal practice is known as Sowa-Rigpa. Many travelers visit the HKH to practice and learn these ancient medical techniques. For the slightly curious visitor, a tour of the National Institute of Traditional Medicine in Thimphu, Bhutan, could be most enlightening.

    Leaving behind footprints

    While it is biodiversity that attracts tourists, tourism itself can have a significant negative impact on biodiversity. Tourism infrastructure, including buildings, campsites, roads, trails, and bridges are sometimes constructed in pristine areas by clearing vegetation and excavating land. These activities can potentially lead to biodiversity loss.

    The practice of collecting wild plants and animals either by local communities to sell to tourists for food or souvenirs, or by the tourists themselves, is also likely to put pressure on biodiversity. Mushroom, fern, bamboo shoot, fish, and wild honey are some natural products that, if not sustainably harvested, face the threat of resource depletion.

    Tourism is also responsible for the introduction of many alien species ie, plants or animals that do not naturally occur in a given environment. They may be intentionally introduced: for instance, new fish species may be introduced to a natural lake to promote fishing, or flowers and trees may be planted for ornamental, economic, or functional purposes. Or, they may be accidentally introduced: the seeds or spores of some plants may be transported to new areas via vehicle tires or visitors’ luggage, clothes, and shoes. Alien species that proliferate in these new environments, ie those species that become invasive, can outcompete local, naturally occurring species, resulting in ecological changes, including biodiversity loss.

    Solid waste and its mismanagement are serious threats resulting from tourism in the HKH. Since the turn of the century, Mount Everest has gained notoriety for the waste that mountaineers have left behind after their expeditions. Other tourist destinations in the HKH also face similar challenges not only from solid waste, but also from sewerage. Discharge from toxic solid wastes and inadequately treated sewerage can seep into the ground and pollute groundwater and other water bodies. This affects not only biodiversity such as fish and aquatic plants, but also local residents—and tourists— who rely on groundwater for domestic or agricultural purposes.

    Turning over a new leaf

    Understanding that biodiversity is the basis for many tourism activities in the HKH is conducive to ensuring that this tourism base is maintained in the long term. There are already proven conservation success stories interlinked with tourism. For example, revenue from tourism has contributed to reviving populations of markhors in Pakistan, rhinos in Nepal, and black-necked cranes in Bhutan.

    National policies are in place in the HKH to conserve natural resources that form the basis for tourism. Moreover, global guidelines have also been developed to achieve sustainable tourism development. The Convention on Biological Diversity’s Guidelines on Biodiversity and Tourism Development provide a framework to make tourism and biodiversity more mutually supportive. The engagement of the private sector and local communities is especially necessary for the promotion of tourism based on the sustainable use of biodiversity.

    Such an approach benefits both local communities who rely on natural resources for their livelihoods, in addition to tourism, as well as travelers who are now increasingly favouring tourism that is both environmentally and culturally friendly.

    With nearly 71.5 million tourists visiting every year, tourism in the HKH plays a potentially significant role in addressing poverty through the creation of jobs, skills, and income for thousands of people. Meanwhile, conservation and the sustainable use of biodiversity is essential for providing long term benefits to the region’s residents.

    ( Janita Gurung  is Biodiversity Conservation and Management Specialist, and Anu Kumari Lama  is Tourism Specialist at the International Centre for Integrated Mountain Development, ICIMOD.)

    May 22 , 2017

    • Connecting you with the world of travel and tourism

      28th East Mediterranean Tourism and Travel Exhibition https://emittistanbul.com/en

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      An Opportunity to enter South-East Asian market in 2023

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Africa and Americas Unite

      at Landmark Summit to Plan

      Shared Tourism Future

      Tourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents.

      The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism.

      This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions

      Welcoming around 200 high-level participants among them 14 Ministers, representing 27 countries (15 from the Americas and 12 from Africa), UN Tourism Secretary-General Zurab Pololikashvili said: “This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions.”  – 3 Oct 2024 ( UN Tourism )

      UNWTO becomes “UN Tourism” 

      The World Tourism Organization (UNWTO) enters a new era  with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

      UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

      This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement.

      Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism

      By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.

      With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters in Madrid, Spain, and Regional Offices in Nara (Japan) covering Asia & Pacific, Riyadh (Saudi Arabia) for the Middle East, as well as forthcoming Regional Offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). Its priorities center on promoting tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals. UN Tourism promotes quality education, supports decent jobs in the sector, identifies talent and drives innovation and accelerates tourism climate action and sustainability . – UN Tourism Jan. 2024

      TAT launches

      “Thais Always Care” Campaign 

      “The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration with other organizations to ensure tourists’ safety and enhance positive image.”

      The “Thais Always Care” online communication campaign was officially launched by the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and welcome of tourists from around the world. The campaign aims to provide seamless travel experiences for visitors to Thailand while also reinforcing the positive image of the country as a safe destination.

      The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing the country as a desirable destination for tourists. “CARE” stands for Compassion, Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and their commitment to providing a safe and enjoyable travel experience for tourists.

      Partners involved in the campaign have strengthened their safety measures and are utilizing technology to ensure the safety of tourists in Thailand. This includes installing CCTV cameras, implementing strict security checks at department stores, and utilizing technology like the “POLICE I LERT U” application to offer emergency assistance to international visitors. The campaign will also involve working with international KOLs to enhance the positive image of Thailand’s tourism assets and reinforce the country’s reputation as a safe destination. -Tourism Authority of Thailand

      China’s resort island receives

      90 m tourists in 2023

      More than 90 million domestic and overseas tourists visited south China’s tropical island province of Hainan in 2023, up 49.9 percent year on year, local authorities said .

      Hainan’s total tourism revenue surged 71.9 percent year on year to about 181.3 billion yuan (about 25.5 billion U.S. dollars) in 2023, according to the provincial department of tourism, culture, radio, television and sports.

      Last year, Hainan experienced rapid development in cruise tourism. Cruises to the Xisha Islands in the South China Sea saw 400 trips, up 277.8 percent year on year, and received 149,400 domestic tourists, up 405.33 percent.

      This year, Hainan aims to receive 99 million tourists and its tourism revenue is expected to reach 207 billion yuan. The province aims to receive more than 1 million inbound tourists in 2024.

      China aims to build Hainan into an international tourism and consumption center by 2025 and a globally influential tourism and consumption destination by 2035. – Xinhua

      Vietnam  to welcome 17-18

      million tourists  this year

      Việt Nam’s tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

      In 2023, the figure hit 12.6 million, surpassing the initial target set earlier in the year (before China, which accounted for a third of foreign arrivals to Việt Nam pre-pandemic, announced reopening plans) by 57 per cent and achieving the adjusted goal of 12-13 million.

      The number of domestic travellers, meanwhile, stood at 108 million, up 6 per cent compared to the set target. Tourism activities generated about VNĐ678 trillion (US$27.85 billion) in revenue, 4.3 per cent higher than the yearly plan.

      Despite substantial recovery in 2023, the Việt Nam National Authority of Tourism (VNAT) said the domestic tourism recovery will still face challenges in the year ahead. This is particularly true in the context of the unpredictable global developments stemming from economic uncertainties, regional conflicts and climate change.

      Việt Nam’s socio-economic conditions remain stable; the economy continues to grow and inflation has been kept in check. But the persistent threat of disease and natural disasters are likely to create uncertainty affecting production, business activities and the daily lives of citizens.

      According to forecasts from the UN World Tourism Organisation and the World Travel and Tourism Council, international travel activities may fully recover by the end of 2024, reaching the levels achieved in 2019. However, the recovery is expected to be uneven across different regions.

      The ever-changing demands of international tourists require higher standards in product quality, diversity and unique experiences. The trends of integrating information technology, artificial intelligence and digital transformation are envisioned to drive the emergence of new forms of tourism.

      Based on these analyses and projections, Việt Nam aims to serve 17-18 million foreign and 110 million domestic visitors this year, with an expected total revenue from tourism nearing VNĐ840 trillion.

      To achieve the stated objectives, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng has instructed the VNAT to continue focusing on advising and improving the institutional framework, policies, reviewing identified deficiencies for adjustment, and international commitments in the field of tourism. Collaboration with other ministries and sectors is emphasised to formulate policies for developing various types of products such as agricultural tourism and digital transformation in tourism. He also noted the need for attention on strengthening tourism statistics and digital transformation to enhance the effectiveness of data collection, providing reliable figures to efficiently support tourism policy planning.

      The ministry also calls for enhanced training for tourism officials and workers to meet requirements of new situations, especially in terms of language proficiency and technology expertise. — VNS

      Global Medical Tourism market 

      USD 136.93 billion in 10 years

      Newark, Jan. 01, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 20.07 billion in 2022 global Medical Tourism market will reach USD 136.93 billion by 2032. There is a growing trend towards health and wellness tourism, with individuals seeking medical treatments, preventive care, wellness programs, and holistic health experiences. Medical tourism destinations can capitalize on this trend by offering comprehensive health and wellness packages.

      Furthermore, integrating digital health technologies, including telemedicine, virtual consultations, and electronic health records, can enhance the accessibility and coordination of medical tourism services. Digital platforms can streamline pre-travel consultations, post-treatment follow-ups, and information exchange between healthcare providers and patients. Introducing new and advanced medical treatments, therapies, and procedures can attract medical tourists seeking cutting-edge healthcare solutions. Countries and healthcare providers that stay at the forefront of medical innovation can position themselves as leaders in the industry.

      In addition, customized and personalized medical tourism packages catering to individual patient’s unique needs and preferences present an opportunity for service providers. Tailoring experiences that include cultural activities, recovery retreats, and concierge services can set providers apart in a competitive market.

      Besides, wellness tourism, including genetic testing and personalized health assessments, is gaining traction. Medical tourism destinations can offer specialized wellness packages, including genetic evaluations and preventive health screenings, to attract individuals interested in proactive healthcare.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)