• 14 million jobs at risk due to global Travel & Tourism talent shortage

    February 24, 2015
    14 million jobs at risk due to global Travel & Tourism talent shortage

    London : Over 14 million jobs globally are at risk in the Travel & Tourism industry, if Governments and private sector companies do not act now to address the talent shortage in the industry.

    Research conducted for the World Travel & Tourism Council by Oxford Economics shows that the industry could employ 14m fewer people and contribute $610 billion less in GDP to the world economy over the next ten years, when compared to accepted growth forecasts, if Government and private companies fail to implement policies which promote proactive and careful talent management.

    Travel & Tourism currently sustains 266 million jobs, once the indirect and induced impacts are taken into consideration, a figure projected to rise to 347 million by 2024. Similarly, the industry contributed nearly $7 trillion to the global economy in 2014; which is forecast to rise to $11 trillion by 2024.

    The research, for the first time, quantifies the sheer scale of the human resource challenge in Travel & Tourism and the potential impact of the skill shortage on the 2024 projections, which are the equivalent of lowering the level of global total Travel & tourism employment by 4% compared to the baseline projected level in 2024.

    The research looked at 46 countries, which together account for over 80% of the world’s Travel & Tourism employment and GDP, and assessed how well placed these countries are to create the right ‘enabling’ environment to develop this talent over the next 10 years. It shows that there is a serious shortage of the right people, in the right place, with the right skills, to meet the growth of Travel & Tourism over the next ten years.

    This research warns of serious potential economic cost over the next ten years. The total impact of talent gaps and deficiencies, including indirect and induced impacts, could cost the global economy approximately 14 million jobs and nearly US$610 billion in GDP (measured in 2013 prices and exchange rates). This jobs figure is 4% lower than the baseline projected levels of employment in 2024.

    The research also underlines that Travel & Tourism’s human capital challenges are significantly higher than those faced in other sectors, with 37 out of 46 countries showing a talent ‘deficit’ or ‘shortage’ in the industry over the next ten years, compared with only 6 out of 46 for the economy overall.

    David Scowsill, WTTC President & CEO, explained the importance of the report’s findings:”Travel & Tourism is one of the world’s largest economic sectors. It drives jobs and economic growth; well-being and prosperity. It creates jobs at different skills levels for often-marginalised sectors of society, such as young people and women, and in areas where other employment opportunities are scarce. Failure to plan properly for talent requirements leads to lower growth, reduced investment, less innovation and declining competitiveness – for both countries and companies.

    “It is alarming to consider that over 14 million jobs and $610 billion could be lost to the world economy over the next years, if Government and private companies fail to implement policies which promote proactive and careful talent management.” -wttc.org

    Feb. 2015

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      China has decided to extend its visa waiver policy to ordinary passport holders from Canada and the United Kingdom starting Tuesday, when the Chinese New Year begins, a Foreign Ministry spokesperson announced on , saying the move aims to further facilitate cross-border travel.

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      Air India  has ordered 30 more fuel-efficient 737 MAX jets, expanding its Boeing order book to nearly 200 airplanes across the company’s single-aisle and widebody airplane families. Boeing and Air India  announced an order for 30 fuel-efficient 737 MAX jets at the annual Wings Airshow in Hyderabad.

      The airline finalized an incremental purchase of 20 737-8 jets this month and an order for 10 737-10 airplanes was previously unidentified on Boeing’s Orders & Deliveries website. Both purchases exercised existing options as Air India expands its route network to meet rising travel demand.

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      WTTC chooses  Madrid

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      London, UK: The World Travel & Tourism Council (WTTC) announced that its Operating Committee has unanimously approved Madrid in Spain as the location for the organisation’s new Global Office.

      Five destinations expressed interest in hosting the Global Office – Dubai (UAE), France, Italy, Spain and Switzerland – with the evaluation criteria based on six areas: office rental and operating costs; the tax, incentives and competitive environment; fast-track visas and work permit frameworks in the destination; government support; cost of living to attract and retain talent; and proximity to international organisations.

      The decision to choose Madrid was endorsed by all 17 members of WTTC’s Operating Committee, following a comprehensive assessment of WTTC’s long-term strategic and operational needs. Members agreed that Madrid offered the most attractive option due to the city’s competitiveness, a more favourable tax environment, government support, easier visa processing for employees and overall lower operating costs. Challenges linked to Brexit, such as constraints on talent mobility, made the UK less attractive as WTTC wishes to further build its leadership position and become even more agile in the sector.

      Madrid was also selected for its strong international connectivity via Madrid-Barajas Airport, competitive business environment, incentives from government, synergies with international organisations in the sector such as UN Tourism and alignment with WTTC’s global mission. The new office will form a central part of WTTC’s worldwide network, supporting its highly-respected advocacy, research and member engagement activities across the globe.

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      The city received the highest votes in the “Best Holiday Destination in Asia” category, retaining its top position for the second consecutive year.

      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

      The city’s dominance stems from several compelling factors. Bangkok has emerged as a paradise for food enthusiasts, offering everything from legendary street food stalls to Michelin-starred restaurants and panoramic 360-degree rooftop bars. Its cultural and heritage sites, including the iconic Wat Phra Kaew, Wat Arun, and Wat Pho temples, remain major attractions to international tourists.

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      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

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      👉Reducing Inequalities

      👉Promoting gender equality

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      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
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      -US$948 billion capital investment (4.3% of total
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