• ILO launches ‘Toolkit’ to ease tourism

    March 8, 2012

    The International Labour Organisation has released a comprehensive training toolkit to promote decent work in the tourism industry and contribute to poverty reduction via the promotion of jobs in rural areas.
    Designed as training course, the toolkit is aimed at assisting developing and least-developed countries to create a sustainable tourism industry and businesses based on decent employment.
    It is oriented towards SMEs and local communities in rural areas, includes case studies and best practices, and links the ILO Decent Work Agenda, poverty reduction and the UN Millennium Development Goals. Recent developments in tourism and a vision for an inclusive, pro-poor tourism industry are summarised.
    According to Alette van Leur, director of the ILO’s Sectoral Activities Department, the importance of tourism for job creation and poverty reduction in rural areas of developing and least-developed countries (LDCs) should not be underestimated. Tourism is increasingly recognised as a major source of economic growth, especially in poor countries.
    Its value chain and its significant connections to other sectors such as agriculture, construction, utilities and transport can contribute to poverty reduction.
    One job in the core tourism industry indirectly generates 1.5 additional jobs in the related economy.
    According to the UN World Tourism Organisation, in 2010 the sector’s global economy accounted for more than 235 million jobs, equivalent to about 8% of the overall number of jobs (direct and indirect), or one in every 12.3 jobs. In 2010, travel and tourism were estimated to have generated about 9.3% of global GDP, while tourism investments were estimated at 9.2% of total global investments.
    The ILO’s mission is to promote decent work within the context of poverty reduction. The ILO’s Decent Work Agenda directly relates to poverty reduction through an integrated approach that has four pillars: rights at work, employment, social protection and social dialogue.
    Directed at governments, local/rural authorities and community organisations, employers, trade unions and NGOs, the toolkit has five modular chapters which can be used together or independently, according to the training needs of participants and trainers. Some parts can also be used for other purposes (for advocacy, awareness raising and information, and as a background source).
    This toolkit was discussed during an international tripartite experts workshop at the ILO’s International Training Centre in August 2011, and incorporates comments from representatives from governments, workers and employers organisations in Bangladesh, Gambia, Laos, Lesotho and Nepal. It also drew upon material from the UNWTO ST-EP Foundation, the ITC and the World Travel & Tourism Council.
    According to Wolfgang Weinz, a hotels, catering and tourism (HCT) specialist at the ILO, the HCT sector is one of the fastest-growing economic sectors worldwide. It is very labour-intensive and is a significant source of jobs, especially women, youth, migrant workers and rural populations.
    He says: “The HCT sector has significant potential to contribute to poverty alleviation by developing a value chain approach to sustainable tourism development and reducing leakages by building linkages with other sectors.
    In addition to the jobs created in the development of infrastructure for tourism, the HCT sector and its informal components provide a vast number of jobs to workers with little or no formal training, and those facing social and skills disadvantages in a way that is not always offered by other industries.
    Mr Weinz says: “The sector thrives in an environment where labour-management relations/social dialogue, skills development and decent working conditions are essential for providing quality service and sustainable tourism.
    At the same time, however, major improvements are necessary in the working conditions which are frequently characterised as unsocial and irregular, including long working hours, on-call, casual, temporary, seasonal and part-time contracts, which are related to insecurity, comparatively low pay, job instability, limited career opportunities, a high level of subcontracting, substantial outsourcing, and rapid staff turnover.
    Numerous ILO reports also cite the fact that unskilled or semi-skilled women tend to work in the most vulnerable jobs, where they are more likely to experience poor working conditions, inequality of opportunity and treatment, violence, exploitation, stress and sexual harassment.
    They also suffer segregation in terms of access to education and training. Women are on average paid 25% less than male workers for comparable skills.
    According to Mr Weinz, the HCT sectors enterprises often engage in sourcing relationships with foreign suppliers, rather than seeking local supply linkages.
    For most developing countries, these leakages in tourism expenditures and earnings are between 40% and 50% of gross tourism earnings and between 10% and 20% for developed and more diverse developing countries.
    They can be reduced by building local cross-sectoral activities (i.e. linkages with other sectors such as construction, agriculture, fishing, food processing, furniture manufacturing, handicrafts, media and entertainment, transport, utilities and services including energy and telecommunications).
    The toolkit identifies a number of ways to build the requisite linkages via effective national policy strategies and a regulatory framework, public-private partnerships, poverty reduction strategy plans, reduction of imports and promotion of local ownership and supply chains.

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      China has decided to extend its visa waiver policy to ordinary passport holders from Canada and the United Kingdom starting Tuesday, when the Chinese New Year begins, a Foreign Ministry spokesperson announced on , saying the move aims to further facilitate cross-border travel.

      According to the spokesperson, ordinary passport holders from the two countries can enter China without visa and stay for up to 30 days for business, tourism, family/friends visit, exchange and transit purposes.The policy will be effective until Dec 31.

      Air India Orders 30

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      Air India  has ordered 30 more fuel-efficient 737 MAX jets, expanding its Boeing order book to nearly 200 airplanes across the company’s single-aisle and widebody airplane families. Boeing and Air India  announced an order for 30 fuel-efficient 737 MAX jets at the annual Wings Airshow in Hyderabad.

      The airline finalized an incremental purchase of 20 737-8 jets this month and an order for 10 737-10 airplanes was previously unidentified on Boeing’s Orders & Deliveries website. Both purchases exercised existing options as Air India expands its route network to meet rising travel demand.

      Air India will operate the new 737-8s, leveraging their dispatch reliability, fuel efficiency and range flexibility on high-frequency, domestic and short-haul regional routes. The airline also plans to deploy the larger 737-10 to maintain operational commonality and carry more passengers at the lowest cost per seat among single-aisle aircraft.

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      WTTC chooses  Madrid

      for new Global Office

      London, UK: The World Travel & Tourism Council (WTTC) announced that its Operating Committee has unanimously approved Madrid in Spain as the location for the organisation’s new Global Office.

      Five destinations expressed interest in hosting the Global Office – Dubai (UAE), France, Italy, Spain and Switzerland – with the evaluation criteria based on six areas: office rental and operating costs; the tax, incentives and competitive environment; fast-track visas and work permit frameworks in the destination; government support; cost of living to attract and retain talent; and proximity to international organisations.

      The decision to choose Madrid was endorsed by all 17 members of WTTC’s Operating Committee, following a comprehensive assessment of WTTC’s long-term strategic and operational needs. Members agreed that Madrid offered the most attractive option due to the city’s competitiveness, a more favourable tax environment, government support, easier visa processing for employees and overall lower operating costs. Challenges linked to Brexit, such as constraints on talent mobility, made the UK less attractive as WTTC wishes to further build its leadership position and become even more agile in the sector.

      Madrid was also selected for its strong international connectivity via Madrid-Barajas Airport, competitive business environment, incentives from government, synergies with international organisations in the sector such as UN Tourism and alignment with WTTC’s global mission. The new office will form a central part of WTTC’s worldwide network, supporting its highly-respected advocacy, research and member engagement activities across the globe.

      Bangkok named Asia’s best

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      The city received the highest votes in the “Best Holiday Destination in Asia” category, retaining its top position for the second consecutive year.

      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

      The city’s dominance stems from several compelling factors. Bangkok has emerged as a paradise for food enthusiasts, offering everything from legendary street food stalls to Michelin-starred restaurants and panoramic 360-degree rooftop bars. Its cultural and heritage sites, including the iconic Wat Phra Kaew, Wat Arun, and Wat Pho temples, remain major attractions to international tourists.

      Additionally, from luxury malls in the city centre to the Chatuchak weekend market, Bangkok caters to every type of shopper. Affordability and friendliness also play a key role, as Bangkok remains an accessible living cost destination where welcoming smiles continue to charm travellers.

      In the Smart Travel Asia 2025 rankings, Bali (Indonesia) and Tokyo (Japan) shared second place behind Bangkok, while Seoul (the Republic of Korea) and Luang Prabang (Laos) tied for fourth. Thailand further strengthened its tourism appeal with Chiang Mai placing third and Phuket sharing fifth place with Hong Kong (China).

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      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

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