• China boosts tourism in countries along Maritime Silk Road, International Mayor’s Forum on Tourism

    China boosts tourism in countries along Maritime Silk Road, International Mayor’s Forum on Tourism

    Zhengzhou ( Xinhua) –  China has become a major driving force for the tourism in countries and regions along the 21st Century Maritime Silk Road, according to a UN World Tourism Organization’s (UNWTO) report released this week.

    The number of tourists in the areas along the Road grew from 775,000 in 2012 to nearly 3.1 million in 2016, with 2.1 million coming from China, the report said.

    Released at the Belt and Road tourist city mayors’ summit in Zhengzhou, capital of central China’s Henan Province, the report focused on maritime heritage and cruises, and examined implications for UNWTO members.

    “As a component of the Chinese Belt and Road Initiative, the 21st Century Maritime Silk Road is expected to play a vital role for the maritime infrastructure development through regional cooperation, and it has a potential to favour the establishment of new maritime routes based on the ancient Maritime Silk Road heritage,” said Robert Travers, a consultant with the UNWTO Silk Road Program and author of the report.

    Primarily associated with inland routes, the historic silk road comprises an extensive network of maritime itineraries, offering exceptional experiences, heritage and culture, Travers said.

    The aggregate scale of international tourism along the Belt and Road accounts for around 70 percent of the global total, said Li Jinzao, China’s vice minister of culture and tourism at the summit.

    During the 2016-2020 period, China is expected to receive more than 85 million tourists from countries along the Belt and Road, while more Chinese tourists will travel to these countries as well, Li added.

    The Belt and Road tourist city mayor’s summit opened Monday in Zhengzhou, capital of central China’s Henan Province, highlighting quality urban tourism in the sharing economy era.

    The summit, part of the international mayor’s forum on tourism, focused on international tourism cooperation, tourism safety, sharing tourism as well as international tourism governance.

    Li Jinzao, China’s vice minister of culture and tourism, called for strengthening international tourism cooperation and improving tourism governance, amid threats of ethnic conflict, terrorism and epidemic disease worldwide.

    As the world’s largest source of outbound tourists, China saw 130.5 million overseas trips made in 2017, up by 7 percent year on year, official data showed.

    “Tourism can be a strong support for the economy, especially for cities along the Belt and Road, as the initiative has connected China and Europe in not only infrastructure, but also resources,” said Zhu Shanzhong, executive director of the UN World Tourism Organization.

    Jointly hosted by the Ministry of Culture and Tourism, the UNWTO and Henan Province, the event has attracted 95 mayors and representatives from 28 countries, as well as 39 Chinese mayors or deputy mayors.

    May 30,2018

    • Connecting you with the world of travel and tourism

      Theme Park Expo Vietnam 2025

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

      Best Tourism Villages 2024

      ” Nihao ! China ” Silk Road Tourism