China : People’s enthusiasm for travel strong , recovery of domestic travel market
Travel Biz News –
People’s enthusiasm for travel has remained strong despite occasional local COVID-19 outbreaks in China, according to 2021 Dragon Boat festival data highlights released by a leading travel service provider Trip.com.
The study reveals a continuing stable recovery of China’s domestic travel market over the recent three-day national holiday.
Dragon Boat Festival was celebrated across China on June 12-14 this year organizing boat race and other traditional programs.China celebrated the Dragon Boat Festival on June 14 to commemorate Qu Yuan, a patriotic poet from the Warring States Period (475-221 BC).
More than half of tourists chose short haul trips over the Dragon Boat Festival. The average train time was 2 hours and 13 minutes and an average distance travelled of 338 Kilometers. Over 80 per cent of high-speed railway trips were made by users aged between 18-35 years old.
Data shows that travel peaked on the first day of the holiday, with Shanghai, Beijing, Hangzhou, Chengdu, Nanjing, Chongqing, Changsha, Wuhan, Xi’an and Qingdao becoming the top ten most popular cities for high-speed rail arrivals nationwide.
Popular online destinations, hotels, and attractions prompted travellers to seek out more personalised travel experiences and themed getaways.
Driving these trends were post-80s, post-90s and post-00s tourists who accounted for 26 per cent, 43 per cent and 17 per cent of the total number of travellers respectively.
Travel consumption preferences of the three groups varied. Nearly half of post-80s bookings are for parent-child travel products, twice that of the post-90s travellers. Half of travel crowd was post-90s tourists, with many opting for vacation on the outskirts of the city preferring outdoor-themed tourism , whereas post-00s travellers’ most favoured attractions were themed amusement parks, water parks, ancient towns, boat trips, architecture and cultural sites , according to Trip.com
The continued strong domestic recovery underway in the Chinese market evidenced across all major holidays in the first half of the year provides insight and hope for domestic recoveries around the world.
June 15 , 2021
Photo : People participate in a dragon boat race to celebrate the Dragon Boat Festival in Tianjin, north China, June 14, 2021. [Photo by Sun Fanyue/Xinhua]
