Thousands of exhibitors , buyers from over 170 countries attend ITB Berlin 2025
Travel Biz News —
ITB Berlin 2025 kicked off with optimism in the travel and tourism industry, plus innovations on the global stage. Albania is presenting itself as the host country with the slogan ’Albania All Senses’.
Taking as its slogan ’The World of Travel Lives Here’, ITB Berlin 2025 is taking place from 4 to 6 March 2025 in Berlin.
Fully booked halls and a record number of 5,800 national and international exhibitors (5 per cent more than in 2024) from over 170 countries underline the global reach of the world’s leading travel trade show, while the ITB Buyers Circle with its 1,300 senior buyers is an indicator of the industry’s upturn , according to a release issued by ITB Secretariat and Messe Berlin.
Taking as its heading ’The Power of Transition Lives Here’, the ITB Berlin Convention will address the challenges and opportunities of a changing market with high-profile speakers from companies including Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI, Ryanair and many more. The latest World Travel Monitor findings of IPK International reflect the industry’s positive mood.
As ITB Berlin kicks off, the industry is optimistic about the future. According to the latest World Travel Monitor findings of IPK International, outbound travel in 2024 increased by 13 per cent, regaining the pre-pandemic levels of 2019.
“This is a welcome development that is also reflected at ITB Berlin, where an optimistic mood and high booking levels are further boosting the positive outlook. With extensive international participation, innovative show formats and a wide-ranging supporting programme, ITB Berlin is also setting the pace in digital networking, efficient dialogue and international cooperation. ITB Berlin 2025 not only promises to be an unrivalled industry experience, but also paves the way for future-oriented growth in the global tourism industry,” said Dr Mario Tobias, CEO of Messe Berlin.
According to the latest World Travel Monitor findings of IPK International, in 2024 international travel experienced strong growth. Year-on-year figures show that 2019 levels were finally reached again. Growth in the MICE segment and rising demand in travel from Asia in particular contributed to a sustained upturn in global tourism, while in Europe, Latin America and North America developments were positive too.
Spain leads the rankings as the most popular holiday destination, followed by the USA, Germany, France, Italy and destinations such as Mexico, Turkey, the United Kingdom and Austria.
At the same time, trips such as sun & beach holidays, city breaks and round trips are experiencing strong growth, and the trend towards direct bookings and alternative accommodation underlines a growing desire for flexibility and individual travel experiences. All these developments and the increasing demand for authentic, high-quality experiences along with comfort, beautiful scenery, culinary highlights and cultural attractions promise good business for the travel industry in 2025.
Taking as its slogan ’The Power of Transition Lives Here’, the ITB Berlin Convention will focus on the major challenges and opportunities of global tourism and highlight how the tourism industry is constantly changing and must permanently adapt to new circumstances. The travel industry’s leading think tank features a total of 200 sessions and 17 theme tracks, which will take place on four stages addressing current topics such as sustainability, technology and corporate culture, among many others.
ITB Berlin has been the world’s leading travel trade show since 1966. At ITB Berlin 2024 more than 5,500 exhibitors from 170 countries and territories displayed their products and services to almost 100,000 visitors.
4 March 2025
Photo : Messe Berlin
