Global Hotel Alliance enters partnership with luxury Seven Seas Cruises
Travel Biz News —
UAE – Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is taking its award-winning loyalty program, GHA DISCOVERY, to the high seas after entering a landmark partnership with Regent Seven Seas Cruises (Regent), the world’s leading luxury cruise line, based in Miami, Florida.
This exclusive agreement marks the first time a cruise line has partnered with GHA, bringing together two leading luxury brands in the travel sector.
GHA DISCOVERY members, who have access to 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, are rewarded with the program’s innovative rewards currency, DISCOVERY Dollars (D$1 equal to US$1).
Through this exclusive partnership, the program’s 24 million members will now enjoy the additional benefit of earning D$ by reserving a voyage with Regent and will be able to redeem those benefits in any GHA hotel, resort and palace , according to a statement issued by GHA Discovery.
GHA DISCOVERY members who reserve a Regent cruise will also be fast-tracked to GHA DISCOVERY Titanium status, which provides a number of benefits at GHA hotels and resorts worldwide.
In addition, GHA members will receive a special welcome gift of champagne and chocolates to be enjoyed once on board their reserved voyage.
“The partnership with Regent Seven Seas Cruises underlines our strategy to focus on partnerships that strengthen our position as the world’s largest alliance of independent hotel brands, with an innovative loyalty program at its heart. This paves the way for continued growth in 2023 and beyond as we look to expand our travel ecosystem with like-minded partners for mutual gain,” said GHA CEO Chris Hartley.
18 July 2023
Photo – Regent Seven Seas Cruises is the first cruise line to partner with the alliance and its award-winning loyalty program GHA DISCOVERY.
