Global Hotel Alliance launches ‘ Green Collection’ to promote planet protection
Travel Biz News —-
UAE-based Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has launched its Green Collection, bringing under one umbrella nearly 200 hotels, resorts and palaces operated by GHA hotel brands that are demonstrating their commitment to protecting people and the planet.
Every Green Collection property has attained at least one certification from a globally recognised environmental organisation, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 15 leading certification bodies represented, and each requiring hotels to meet the highest international standards for sustainability initiatives and performance, with regular third-party audits conducted to retain certification.
Achieving certification demonstrates a hotel’s long-term pledge to upholding these standards, with each Green Collection property being a pioneer of practices that preserve the natural environment and benefit local communities in the destinations where they operate, according to a statement issued by GHA.
“Across GHA’s 800 properties from 40 brands, located in 100 countries around the globe, there are some world-class examples of practices and initiatives with a positive environmental and social impact, and we are incredibly proud of these efforts, which we celebrate with the launch of Green Collection,” said GHA CEO Chris Hartley.
“It also helps travellers, including the 24 million members of our GHA DISCOVERY loyalty programme, to make more informed travel decisions based on their values and priorities, which today include hotel sustainability credentials and treading as lightly as possible in the destinations they visit.”
With 69% of travellers actively seeking sustainable travel options in 2023, according to a recent World Travel and Tourism Council (WTTC) report, Green Collection meets this accelerating demand, empowering the 24 million members of the GHA DISCOVERY loyalty programme to make conscious and responsible travel choices.
From city hotels to beach resorts, the collection is geographically diverse and is present in 44 countries and 112 destinations, spanning every region. .
Countries with the highest density of Green Collection hotels are the Netherlands with 31 properties (97% of GHA hotels in that country); Thailand with 16 hotels (52%); the UAE with 15 hotels (52%); China with 13 hotels (31%); Kenya with 10 hotels (77%); and Belgium and Argentina with 7 hotels (54% and 50%, respectively).
27 March 2023
Photo ; JA Lake View Hotel in Dubai ( GHA )
