ICTP welcomes China Business Network
Hawaii – The International Coalition of Tourism Partners (ICTP) strengthens China engagement. New initiatives announced with China Business Network.
In joining ICTP China Business Network has agreed to put in place an extensive collaboration designed to advance the basic principles of Green Growth and Quality with the most dynamic travel market in the world. Together the two organizations will work to engage Chinese communities and their stakeholders in the basic principles of our coalition. We will help ICTP members to better understand how to penetrate the complex but massive Chinese market. We will provide Council Members with specialized training and tools to attract the growing number of outbound Chinese travellers and to make them want to return.
ICTP Chairman Juergen T. Steinmetz said: “We are very pleased to welcome China Business Network (CBN) to our membership. By engaging so comprehensively we expect to deliver exciting new values for ICTP member”
Dr. Adam Wu Chief Operating Officer of China Business Network said: “CBN Travel and MICE, as a part of the China Business Network, has been supporting many tourism promotion authorities on the national, regional, and local level to reach the fast-growing Chinese market, while we recommend incoming service providers from airlines, DMCs, and tourist attractions to reach the outbound travel trade in China and millions of Chinese travelers – you can see more details about our focus on outbound travel from China directly on www.ChinaBN.org/travel .” – ICTP
