India launches a wedding tourism campaign
Travel Biz News —
New Delhi : Building upon the vision of Prime Minister Narendra Modi’s “Developing Tourism in Mission Mode,” Ministry of Tourism unveiled an ambitious campaign aimed at showcasing India as a premier wedding destination on the global stage.
This campaign seeks to explore avenues of great potential, for scaling tourism in India to new heights and expand India’s wedding industry by enticing couples from around the world to embark on a remarkable journey to celebrate their special day in India , according to a statement issued by Ministry of Tourism of India.
Launching the special campaign, Shri G. Kishan Reddy, Union Minister for Culture, Tourism and DoNER, invited couples from around the world to explore the enchanting dream wedding destinations across our incredible nation.
Highlighting the campaign approach, the minister added, “Our 360-degree approach will ensure that every moment, from the first “hello” to the final “I do,” is a testament to India’s warm embrace and rich heritage.”
The campaign begins with profiling about 25 key destinations across the country, exploring how India fits into their wedding aspirations in more than one way.
“From breathtaking landscapes to sacred traditions, from tantalizing culinary delights to cutting-edge infrastructure, this campaign captures the essence of India’s grandeur, inviting couples to say “I do” against a backdrop that transcends imagination.”
“It’s truly wonderful to witness this idea come to fruition, and it seems to be shining brightly indeed , “said Samit Garg, President, EEMA (Event and Entertainment Management Association).
The campaign delves into a rich interplay of India’s stunning locales, ancient rituals, sumptuous gastronomy, and world-class infrastructure, presenting a captivating tapestry of possibilities.
Prerna Saxena, CEO and Founder of Theme Weavers Designs, shares her excitement for the campaign, “India is indeed a vast tapestry of cultural microcosms, each woven with its own unique threads of traditions, values, colors, and joy.
Utilising a 360-degree approach, the campaign will leverage the power of digital marketing, social media campaigns, strategic partnerships with wedding planners, collaborations with domestic and international influencers, and a host of offline and online activations.
The aim is also to redefine India’s perception beyond the realm of royal, extravagant weddings. Its thematic focus encompasses wedding themes such as Beach Wedding, Nature Wedding, Royal Wedding, Himalayan Wedding, and beyond, allowing couples to craft their dream celebration in the embrace of India’s charm.
Incredible India’s wedding tourism campaign aims to establish India as the foremost choice for couples seeking an extraordinary wedding experience while bolstering the growth of the wedding industry and overall tourism in India.
20 August 2023
Photo : Ministry of Tourism , India
