Strategy formulated to promote India as a preferred adventure tourism destination globally
Travel Biz News —
The government of India has formulated a National Strategy for Adventure Tourism to position India as a preferred destination for adventure tourism globally.
“Ministry of Tourism has recognised Adventure Tourism as a Niche Tourism Product, which inter alia includes Water Sports activities, to promote India as a 365 days destination and attract tourist with specific interest .”
Different strategic pillars have been identified in the strategy document for development of adventure tourism including state assessment, ranking and strategy; skills, capacity building and certification; marketing and promotion ; strengthening adventure tourism safety management framework ;. national and State-level rescue and communication grid; destination ,product development , governance and institutional framework.
A National Board for Adventure Tourism has been constituted under the Chairpersonship of Secretary (Tourism), comprising of representatives from identified Central Ministries/ organizations, State Governments/UT Administrations and Industry Stakeholders, with the objective of operationalization and implementation of the strategy to promote and develop adventure tourism, according to a statement issued by Ministry of Tourism of India.
In addition, Coastal Circuit was identified as one of the thematic circuits under the Scheme of Swadesh Darshan for providing financial assistance to States/UT Administrations for infrastructure development.
Various projects will be implemented in Andhra Pradesh , West Bengal , Maharashtra ,Odisha, Andaman & Nicobar Islands , Tamil Nadu and Goa under Coastal Circuit theme of the scheme , according to information given by Minister of Tourism Shri G. Kishan Reddy in Lok Sabha .
26 July 2022 Photo : Incredible India
