India takes initiatives to position it a premier global tourist destination
Travel Biz News —
Ministry of Tourism of India has taken different initiatives to position India as a premier global tourist destination, promote tourism enhancing infrastructure, and delivering an improved travel experience for domestic and international visitors.
The Ministry of Tourism undertakes several promotional activities in potential international and domestic markets to promote various tourism destinations and products of the country in holistic manner. This includes release of media campaigns, social media promotions, webinars, participation and support to promotional events, dissemination of information and engagement through website.
In addition, Indian Missions overseas also undertake various promotional activities to attract more global travellers to various tourist destinations of the country.
Union Minister for Tourism and Culture Gajendra Singh Shekhawat highlighted on these initiatives in a written reply in Rajya Sabha recently.
“The Ministry of Tourism under the schemes of ‘Swadesh Darshan’, National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD)’ and ‘Assistance to Central Agencies for Tourism Infrastructure Development’ provides financial assistance to State Governments/Union Territory Administrations/Central Agencies for the development of tourism related infrastructure and facilities at various tourism destinations in the country,” he said.
To enhance the overall experience of tourists by making available a pool of local, trained professionals at tourist sites across the country, Ministry launched the Incredible India Tourist Facilitator (IITF) Certification Programme – a Pan-India online learning program.
“With a view to provide enhanced amenities and facilities for tourists, projects for joint development of tourist amenities at 22 railway stations by the Ministry of Railways (MoR) and Ministry of Tourism were sanctioned on cost sharing basis,” he added.
February, 2025
Photo : Taj Mahal in Agra (Uttar Pradesh Tourism /Incredible India )
