• International tourism receipts surpass US$ 1 trillion in 2011

    May 10, 2012
    International tourism receipts surpass US$ 1 trillion in 2011

    Madrid : International tourism receipts exceeded US$ 1 trillion for the first time, up from US$ 928 billion in 2010. In real terms, receipts grew by 3.8%, following a 4.6% increase in international tourist arrivals. An additional US$ 196 billion in receipts from international passenger transport brought total exports generated by international tourism in 2011 to US$ 1.2 trillion.

    According to the latest UNWTO World Tourism Barometer, international tourism receipts continued to recover from the losses of crisis year 2009 and hit new records in most destinations, reaching an estimated US$ 1,030 billion (euro 740 billion) worldwide, up from US$ 928 billion (euro 700 billion) in 2010. In real terms (adjusted for exchange rate fluctuations and inflation), international tourism receipts grew by 3.8%, while international tourist arrivals increased by 4.6% in 2011 to 982 million. This confirms the close correlation between both indicators, with growth of receipts tending to lag slightly behind growth of arrivals in times of economic constraints.

    “These are encouraging results,” said UNWTO Secretary-General, Taleb Rifai. “The past two years have shown healthy demand for international tourism out of many markets, even though economic recovery has been uneven. This is particularly important news for countries facing fiscal pressure and weak domestic consumption, where international tourism, a key export and a labour intensive activity, is increasingly strategic to balancing external deficits and stimulating employment.”

    “We trust that governments worldwide will progressively recognize this and engage in measures that support tourism including fairer tax policies and the facilitation of visas and travellers’ movements, as these have proven to stimulate economic growth and job creation,” he added.

    By regions, the Americas (+5.7%) recorded the largest increase in receipts in 2011, followed by Europe (+5.2%), Asia and the Pacific (+4.3%) and Africa (+2.2%). The Middle East was the only region posting negative growth (-14%).

    Europe holds the largest share of international tourism receipts in absolute numbers (45% share), reaching US$ 463 billion (euro 333 bn) in 2011, followed by Asia and the Pacific (28% share or US$ 289 billion/euro 208 bn), and the Americas (19% share or US$ 199 billion/euro 143 bn). The Middle East (4% share) earned US$ 46 billion (euro 33 bn) and Africa (3% share) US$ 33 billion (euro 23 bn) (see table below).

    Asides from international tourism receipts (the travel item of the Balance of Payment), tourism also generates export earnings through international passenger transport. The latter amounted to an estimated US$ 196 billion in 2011, bringing total receipts generated by international tourism to US$ 1.2 trillion, or US$ 3.4 billion a day on average.

    As a result, international tourism (travel and passenger transport) currently accounts for 30% of the world’s exports of services and 6% of overall exports of goods and services. As a worldwide export category, tourism ranks fourth after fuels, chemicals and food, while ranking first in many developing countries.

    Many source markets generated strong demand in 2011. However, it was the BRIC countries (Brazil, Russia, India, China) that continued to stand out. China’s expenditure on international tourism increased by US$ 18 billion to US$ 73 billion, the Russian Federation increased by US$ 6 billion to US$ 32 billion, Brazil by US$ 5 billion to US$ 21 billion and India by US$ 3 billion to US$ 14 billion. Together, their increases accounted for an additional US$ 32 billion, a value equivalent to the eighth largest source market by expenditure. Of the advanced economy source markets, Germany, Australia, Norway, Belgium and Canada reported the biggest absolute growth .

    Both advanced and emerging economy destinations benefited from the 2011 growth in arrivals and receipts. Destinations where international tourism receipts grew by US$ 5 billion or more in absolute terms include the United States (increasing by US$ 13 bn to US$ 116 bn), Spain (by US$ 7 bn to US$ 60 bn), France (by US$ 7 bn to US$ 54 bn), Thailand (by US$ 6 bn to US$ 26 bn) and Hong Kong (China) (by US$ 5 bn to US$ 27 bn). Furthermore, significant increases on lower base value destinations were reported by Singapore, the Russian Federation, Sweden, India, the Republic of Korea and Turkey.

    • Connecting you with the world of travel and tourism

      Theme Park Expo Vietnam 2025

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

      Best Tourism Villages 2024

      ” Nihao ! China ” Silk Road Tourism