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    International visitor arrival increasing in Asia Pacific

    June 30, 2024
    Top News
    International visitor arrival increasing in Asia Pacific

    Travel Biz News —

    The Pacific Asia Travel Association (PATA) predicts strong gains in Asia Pacific international visitor arrivals for 2024, reinforcing its original forecast figures released earlier this year , according to its mid-year report for its Asia Pacific Visitor Forecast 2024-2026.

    This update, to be released in early July, underpins the prior report’s prediction of strong annual growth in international visitor arrivals (IVAs) into and across Asia Pacific, exceeding pre-pandemic 2019 levels for the first time in 2024 under the mild scenario, and by 2025 under the medium scenario.

    However, challenges persist as the severe scenario predicts arrivals in 2024 to remain 31% below 2019 levels, and 13% below the benchmark by 2026. 

    Additionally, PATA has published its 39 individual reports of the Asia Pacific Destination Forecasts 2024-2026 series, sponsored by Visa and featuring the latest insights and data from Euromonitor International and Visa. 

    “The severe scenario forecasts remind us that while things are positive right now, with growth projections generally bullish, dangers still loom,” remarked PATA CEO Noor Ahmad Hamid. “Geopolitical tensions, the effects of climate change and economic uncertainty prove to be sources of obstacles to Asia Pacific tourism growth, highlighting the critical need for continuous efforts to create innovative solutions that could effectively combat such challenges.”

    While uneven recovery rates between each region and sub-region within Asia Pacific exist, IVA numbers of Asia, the Americas, and the Pacific have all been predicted to exceed 2019 levels in 2024, under the mild scenario. The momentum is predicted to continue into 2025 and 2026, with IVA numbers across all three destination regions forecasted to surpass those of 2019. 

    As expected, the severe scenario forecasts are much weaker and while IVA numbers are still predicted to continue trending upwards to the 2019 level by the end of 2026, they do so at very much slower rates.

    These updated forecasts for the 39 Asia Pacific destinations are developed in detail via a series of individual reports which have also been released by PATA. In these individual reports, attention is given to additional important criteria including IVA source regions, seasonality, and air capacity changes. 

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