• Is Bhutan the happiest place?

    March 9, 2012

    – Andrew Buncombe 

    Within a stone’s throw of Bhutan’s legendary Tiger’s Nest, with lungs burning and heart pounding, misery descends. Smug, grinning hikers are making their way along the narrow, vertiginous path as they return from the monastery set on the side of the cliff, but with vertigo having turned legs and spirit to mush, it appears I am going nowhere.
    A little while later, with the encouragement of a patient partner and the hand-holding of the tour guide, we are across the gap, beguiled by the majesty of the monastery’s location and stunned by the ambition of its architect. I start to feel content, even happy. And then comes the realisation: we have to make it back the very same way.
    It is hard not to think about happiness in Bhutan, a Buddhist kingdom set high in the Himalayas between India and China. As the country has gradually opened itself to the West and its tourists’ dollars, so it has projected and exported its philosophy of ‘gross national happiness’ (GNH), a belief that a society should be measured not simply by its material indicators but by the health, education and the contentedness of its people. Such is the pervasiveness of the idea that last year, the UN adopted a non-binding resolution that ‘happiness’ should be included among development indicators. The notion sounds fantastic – genuinely radical, even – but is it anything more than a clever piece of global marketing by the Bhutanese, looking to secure their own unique brand amid the multitude of nations?
    “It sounds like a fairytale, but for Bhutan it has not been so. A young king saw the world and saw it for what it was,” said Thakur Powdyel, the country’s education minister and one of its most elegant exponents of GNH. “He saw that while the world had achieved economic progress, there were huge gaps and deficiencies. As young as he was, he felt that the ultimate goal of life was to be happy.”
    On the day I arrived in Bhutan, a high-octane adrenaline flight that weaves its way past stunning mountains, a front-page story in the state-run Kuensel newspaper claimed a survey had revealed people from the Haa district in the west of the country were apparently the happiest. By contrast, those from Pemagatshel in the east, were the least content. At dinner that evening in the capital, Thimpu, I asked the waitress, Dorji Mo, a cheerful young woman whose family came from Pemagatshel, why that may be so. “It takes three days to reach my grandparents’ village. I have to walk across 10 rivers,” said the 19-year-old. “And in the village, there is still no electricity.”
    One thing that rapidly becomes apparent when you arrive in the country, is that it is no Shangri-La, despite the claims of some tourism agencies. People are friendly, but no more so than anywhere else in the region; there is poverty, especially in the rural areas, and in a nation where television arrived only in the late 1990s, there are enduring concerns about the dilution of traditional culture.
    This young democracy – the country was an absolute monarchy until four years ago – is confronting a series of challenges, perhaps most pertinently providing meaningful jobs for its young people. Increasing urbanisation and a shift away from farming, means there are growing numbers of young adults who do not want to take on work at their family’s farm. There are social problems, too; drug abuse and rowdy gangs. Recently, in an unprecedented incident, two police officers in the capital were beaten by a group of youths. Last month, four young men were stabbed in two separate attacks. “What is happening in our GNH nation?” asked one poster on a Facebook page run by social activists.
    The idea of gross national happiness was developed by Bhutan’s previous monarch, the fourth king, Jigme Singye Wangchuck. Returning from a conference of non-aligned nations in Havana, from where he reportedly developed a liking for Cuban cigars, the king’s plane stopped in India where a reporter asked the monarch about the economy of the mysterious Himalayan nation. “In Bhutan, we don’t just care about gross national product, we care about gross national happiness,” the king is said to have retorted.
    Three decades on, the philosophy has been expanded into a guiding principle based on four central pillars – equitable social development, cultural preservation, conservation of the environment and promotion of good governance – with up to 72 smaller “indices”. A GNH commission oversees all government decisions and approves or blocks them depending on whether they fit with these aims. I was told that the commission often steps in and puts a stop to proposals, among them a spa project in the remote town of Gasa that the king had reportedly supported but which local people did not.
    The grass certainly grows green in Bhutan. There is free health care and free education and since 1980 life expectancy has increased by 20 years and per capita income by 450 per cent. Today, in terms of life expectancy, the amount of education received and income, Bhutan ranks above the average for South Asia. “Bhutan has good results to show for its development over the past 30 years,” said Mark LaPrairie, the World Bank’s representative.
    But as with anywhere, the grass grows more greenly elsewhere, especially when viewed through the prism of the young people who hang out around the handful of streets that make up the centre of Thimpu. One evening, in a bar where a man dressed in traditional Bhutanese clothes was engaged in a keenly contested game of pool with a friend wearing jeans and where locals rejected the locally-brewed wheat beer in favour of a drink named in Australia and manufactured in India, a young man told me about the time he had spent in the city of Bangalore.
    He had worked in a fast-food outlet in the southern, IT-focused city and enjoyed the people he met. The experience in India had left him satisfied, sated. “Now, whatever happens, I can say I have done that,” he said.
    The following evening I heard similar wanderlust among the young Bhutanese. Pointed in the direction of a basement karaoke bar that purportedly served as the hub of the city’s nightlife, I encountered dozens of youngsters throwing themselves into song and dance routines to a rather disjointed playlist that included Western R&B and traditional Bhutanese songs. The young men wore Western clothes, including baseball caps and bandanas covering their faces, while the young women were sheathed in traditional silk.
    Afterwards, in the street outside, one of a group of intoxicated young men stopped me to ask where I was from. “I want to go to the US or the UK, to your country,” said the man, who worked in a clothes store. “But I can’t. I did not stay in school long enough.” I couldn’t judge whether the man was happy, sad, or – like many of us – a man whose mood was open to change.
    The authorities in Bhutan have received widespread attention for their idea. Delegates and envoys regularly make their way to the nation of 700,000 people to see whether the philosophy of GNH can be borrowed or adapted, and no more so than since the 2007 economic crash. Later this year, a large Bhutanese delegation will take part in a conference on happiness in New York, where Jeffrey Sachs and Joseph Stiglitz will be among the guests. In a sense, Bhutan has become associated with happiness in the same way that the Maldives has entwined itself with the issue of catastrophic climate change.
    One evening at dinner, I eavesdropped as a group of Americans from an NGO held an earnest conversation with a Bhutanese politician about their astonishing experiences in the country’s rural heartland. One woman said that for the first time in her life she had been content not to be able to constantly check her BlackBerry. In turn, the politician told them of his experience in the US, where he had bought a McDonald’s ‘Happy Meal’. The food had been fine, he said, but his children had fought over the free toy.
    So do the authorities in Bhutan believe they have built a happier world, a system that is worthy of all this international attention? The matter is currently the subject of intense examination by the Centre for Bhutan Studies, which has been assessing contentment indicators since 2005 to develop a GNH index.
    Last year a survey containing more than 750 questions was given out to 8,000 respondents, who took up to three hours to complete it. It asked questions not just about their economic well-being but about their local community, their interaction with their neighbours, their participation in cultural events as well as their psychological well-being.
    Tshokey Zangmo, a senior researcher, is currently writing up the results of the survey, but she said variations around the country were actually low. (The front-page story in Kuensel had apparently been based purely on the results of question number 12 which asked whether an individual considered themselves to be happy.) “If you look at the GNH index, the differences are very low,” said Ms Zangmo.
    It may be that the West has misunderstood the issue of GNH. One evening, in a café located inside a newly built and largely empty shopping mall, I had coffee with Dorji Wangchuk, a senior aide to the current king, Khesar Namgyel Wangchuck.
    “It’s not just about happiness as it is understood in the West,” he explained, saying that a more accurate translation of the king’s original concept might be ‘gross national contentment’. “Bhutanese people are generally content. In the Buddhist tradition, wherever you are in this life is because of your previous life. Contentment leads to happiness.”
    Senior officials readily admit the experiment in trying to create a fairer, more humane society is far from complete. But a number of observers of Bhutan take heart from the fact that such a conversation is even taking place.
    Francoise Pommaret is a French historian and anthropologist who has lived in Bhutan since 1981. When she arrived, Thimpu contained just 15,000 people, there were no telephones and mail took three weeks to arrive. “I think the concept is genius; it’s the only alternative to the madcap development we have in the West,” she said, over lunch in a smart Thimpu cafe. “But that does not mean everyone is happy, we are not Shangri-La. But we are trying to make a better country.”-Independent

    • Connecting you with the world of travel and tourism

      Theme Park Expo Vietnam 2025

      28th East Mediterranean Tourism and Travel Exhibition https://emittistanbul.com/en

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      An Opportunity to enter South-East Asian market in 2023

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      China – Lunar New Year 2025 

      This Lunar New Year (LNY) is shaping up to be a festive season of exploration and connection as celebrating families and friends worldwide embrace the holiday spirit.

      This year marks the year of the Snake, a symbol of wisdom, intuition, and transformation — themes that reflect the everchanging travel landscape. While some choose to celebrate at home, others have taken the opportunity to create memories in destinations far and near. With travel back in full swing, Trip.com Group has unveiled its latest LNY trends for 2025, showcasing how travellers are prioritising longer stays, meaningful experiences and unconventional destinations this year.

      Data reveals strong year-on-year growth for cross-border travel, with travellers combining public holidays and annual leave to increase their length of stay.

      Notably, in the Chinese mainland, a key source of LNY travel, New Year’s Eve is officially recognised as a holiday in 2025. This allows travellers to take just two days of leave for an eleven-day holiday. Korean travellers need to take one day for a nine-day break, while Singaporeans can create a five-day holiday with a single day off. As such, extended stays are a hallmark of this year’s LNY. On average, Asia-Pacific travellers will stay up to 10% longer this festive period.

      Popular destinations frequented by travellers who celebrate LNY include Japan, Hong Kong, Singapore and the Chinese mainland. -PRNewswire Jan. 20, 2025 /

      FITUR tourism exhibition

      opens as sector fully recovers

      The 2025 FITUR international tourism exhibition opened  in Madrid, showcasing a robust recovery in the global tourism sector. Over 9,000 companies from 156 countries are participating in the event, which marks the 45th edition of the exhibition. Running until Jan. 26, FITUR is hosting 153,000 industry professionals, highlighting its significance as a key gathering for the global travel industry.

      The United Nations Tourism (UN Tourism) announced Tuesday that 2024 saw international tourism fully recover from the COVID-19 pandemic, with 1.4 billion international travelers recorded. The organization forecasts further growth of 3-5 percent for 2025.

      Spain, a leading global tourism destination, recently reported a record-breaking 94 million visitors in 2024, underscoring the sector’s resilience and strength.

      Brazil takes center stage as the invited nation at this year’s FITUR. The exhibition also features 10 specialist areas, including cruises, sports tourism, film tourism, and language-learning tourism, reflecting the growing diversity of travel trends.

      The Asia-Pacific region has reached 87 percent of its pre-pandemic tourist numbers, according to the UN Tourism. China has a strong presence at FITUR, with companies such as Enjoy China, Fantastica China, The Chinese Office of Tourism in Spain, and Focus China showcasing their offerings over the coming days. – Xinhua ,Jan. 22 ,2025

      France holds off Spain

      as world’s tourist favourite

      Olympic host France retained its spot as the world’s top tourist destination in 2024 with 100 million visitors, holding off stiff competition from countries including Spain.

      As world tourism returned to pre-pandemic levels with 1.4 billion people taking a trip abroad, according to the UN, both France and Spain announced record visitor numbers.

      Spain said last week that a record 94 million foreign tourists flocked to the Iberian nation in 2024, a 10 percent increase from the previous year.

      France, which hosted the Olympic Games in July – September 2024, welcomed two more million visitors in 2024, an increase of two percent compared with 2023.

      But although France had more visitors, they spent less than those in Spain — 71 billion euros ($74-billion) compared with 126 billion euros in Spain.

      France’s takings from international tourists rose by a total of 12 percent year-on-year, driven largely by Belgian, English, German, Swiss and US citizens, the tourism ministry said in a statement.

      Despite the return of customers from Asia, the number of Chinese visitors to France remained 60 percent lower than before the pandemic.Thirty percent fewer Japanese visited the country than in 2019.

      Good snowfall in late 2024 meanwhile drove a rebound for the end-of-year holidays as snow sports lovers flocked to the French ski slopes.

      “The outlook for the first quarter of 2025 is very good, with visitor numbers on the rise,” the ministry statement added.- enca.com ,22 January 2025

      Nepal hikes Everest climbing fee

      KATHMANDU – Nepal has sharply increased Everest climbing permit fees and introduced a slew of measures aimed at controlling garbage pollution and preventing accidents on the planet’s tallest peak.

      Under the revised rules, every two climbers must hire a guide to climb any mountain over 8,000 metres, including Everest.Under the revised mountaineering regulations, the royalty fee for foreigners climbing Everest from the normal south route in the spring season (March-May) has been raised to $15,000 from the current $11,000 per person.

      The autumn season (September-November) climbing fee has increased from $5,500 to $7,500. At the same time, the permit cost per individual for the winter (December-February) and monsoon (June-August) seasons has risen from $2,750 to $3,750.The new rates will take effect on September 1, 2025.

      The last royalty fee revision was made on January 1, 2015, when the government switched from a group-based system to a uniform fee of $11,000 per climber for the spring season from the normal route.

      For Nepali climbers, the royalty fee for the normal route during the spring climbing season has doubled from Rs75,000 to Rs150,000.Climbing permits, previously valid for 75 days, will now be limited to 55 days. The reduced validity is aimed at streamlining climbing activities.

      As per the amended rules, from the upcoming spring season, Everest climbers will be required to bring their poop back to base camp for proper disposal. Climbers must carry biodegradable bags to collect waste in the upper reaches.

      Base camps typically have designated toilet tents with barrels to collect human waste during expeditions. However, in higher camps, only a few agencies provide similar facilities, while others rely on pits. Very few climbers use biodegradable bags to transport waste from the summit.

      The government has also hiked the insurance coverage for high-altitude workers.Insurance coverage for high-altitude guides has gone up to Rs2 million ($14,400) from Rs1.5 million ($10,800), and for base camp workers, it has been raised to Rs1.5 million ($10,800) from Rs800,000 ($5,760).

      According to the Himalayan Database, which records all expeditions and deaths in the Himalayas, more than 200 people died on the Nepal side of Everest between 1953, when Edmund Hillary and Tenzing Norgay Sherpa first scaled the peak, and 2022.

      Nearly 8,900 people have summited the world’s highest peak from Nepal’s side since 1953.- Kathmandu Post , January 22, 2025

      Bangkok named the world’s

      second-best city by Time Out

      The ranking, based on surveys of city dwellers worldwide, highlights culture, food, affordability and overall happiness as key factors in making a city truly great.

      Climbing from 24th place last year to an impressive second place, Bangkok is celebrated for its rich cultural heritage, dynamic food scene, and vibrant lifestyle.

      The city’s affordability is a major plus, with 84% of residents agreeing that dining out, grabbing a coffee, or catching a movie is accessible to all. Additionally, 86% of locals rated Bangkok’s food as “good” or “excellent”.

      One urban expert described Bangkok as “a city of contrasts”, where the scent of sizzling street food fills the air, Michelin-starred restaurants thrive, and the majestic Chao Phraya River flows past luxury hotels.

      The city’s temples such as Wat Arun and the Grand Palace stand as timeless cultural icons, while modern parks like Benjakitti Park provide much-needed green spaces.

      Beyond affordability, the city exudes happiness and warmth. The famous Thai hospitality, vibrant night markets, and world-class nightlife districts like Thonglor and Ekkamai offer endless excitement.

      Time Out has previously recognised Bangkok’s nightlife, listing it among the coolest neighbourhoods in the world. The growing BTS and MRT public transport networks have also made exploring the city more convenient than ever.

      Bangkok’s diverse culinary scene is another highlight, from the bustling Chatuchak Market to the legendary street food in Yaowarat (Chinatown).

      Whether it’s a bowl of boat noodles or an extravagant fine-dining experience, food is an undeniable part of Bangkok’s appeal.

      The No 1 city this year is Cape Town, South Africa, known for its breathtaking landscapes and cultural vibrancy. Following Bangkok in third place is New York City, while Melbourne, London and New Orleans round out the top six. Mexico City, Porto, Shanghai and Copenhagen complete the top 10.

      Thailand’s rising global status is further reflected in Chiang Mai, which secured the 28th spot, adding to the country’s reputation as a must-visit destination.

      With its blend of tradition and modernity, Bangkok is more than just a tourist hotspot – it’s a city where people genuinely love to live. Whether you’re exploring hidden street-food gems, temple-hopping, or dancing the night away, Bangkok remains a city of endless possibilities. -The Nation ,January 20, 2025

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

      Best Tourism Villages 2024

      ” Nihao ! China ” Silk Road Tourism