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    ITB Asia 2023 : over 3100 exhibitors , buyers attended travel trade show in Singapore

    October 27, 2023
    Travel Conference /Marts / MICE News
    ,
    ITB Asia 2023 : over 3100 exhibitors , buyers attended travel trade show in Singapore

    Travel Biz News —–

    ITB Asia, Asia’s leading travel trade show, concluded today in Singapore. Thousands of industry experts came together to celebrate travel and forge new connections at ITB Asia, co-located with MICE Show Asia and Travel Tech Asia, and enriched by a multi-track conference.

    With over 1,838 exhibitors and more than 1,300 top-tier industry buyers, ITB Asia 2023 served as a platform for over 35,000 business appointments, fostering long-term cooperation in the global travel industry. ITB Asia boasted a remarkable 42% growth in attendance compared to 2022.

    Adopting the motto “Accelerating Growth: Paving the Way for New Opportunities in Travel & Tourism”, the ITB Asia Conference gathered global thought leaders from the entire industry, sparking lively discussions on topics critical to the future of MICE, corporate travel, leisure travel and travel technology.

    Over 160 speakers delivered more than 4,000 minutes of speeches in over 100 sessions spanning 3 days in 3 conference theatres: the Knowledge Theatre, MICE Show Asia, and Travel Tech Asia, according to a release issued by Messe Berlin and ITB Asia.

    Co-located with MICE Show Asia and Travel Tech Asia, the event provided three full days of networking opportunities with international exhibitors, complemented by insightful conference sessions.

    Opening ceremony of ITB Asia 2023 in Singapore

    Guest of Honour Alvin Tan, Minister of State, Ministry of Trade and Industry, Singapore, opened the show together with Melissa Ow, Chief Executive, Singapore Tourism Board and David Ruetz, Senior Vice President, Messe Berlin, did the honour of inaugurating the show.

    This year’s ITB Asia exhibition boasts an impressive selection of over 80 National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs).

    ITB Asia, Asia’s leading travel trade show, is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The annual B2B trade show and convention features hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, covering not only the leisure market, but also MICE and corporate travel.

    ITB Berlin, the world’s leading B2B trade show for the travel industry, is taking place from 5-7 March 2024, followed by ITB China (27- 29 May) in Shanghai, ITB India (11- 13 September) in Mumbai, and ITB Asia (23- 25 October) in Singapore.

    27 October 2023

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      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

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