ITB Asia kicks-off with over 3,200 exhibitor showcases
Travel Biz News —
ITB Asia 2021 kicked off virtually today in Singapore with the travel industry in Asia gradually opening and braving new realities in leisure, MICE and corporate travel.
More than 3,200 travel products will be showcased to international attendees during the ITB Asia.
Over 900 buyers and 400 sponsors and exhibitors from all over the world will come together to explore business opportunities and connect with travel trade suppliers and partners, according to a release issued by ITB – Asia.
Asia’s leading travel trade show will run for five days from 25 – 29 October 2021, as an entirely virtual event, bringing together international exhibitors with travel trade buyers and trade delegates.
“This year will be the most important ITB Asia show to date. After 1.5 years, the tourism industry is showing promising signs of recovery, with testing, safe “travel bubbles” and vaccination campaigns increasingly normalizing travel, but there is still a long way to go to reach pre-pandemic levels. If the pandemic, which caused closed borders, travel restrictions and strict safety measures, has taught us one thing, it’s that our industry must remain flexible and keep re-inventing itself. “
“At ITB Asia Virtual, the industry comes together to establish high-quality networks, conduct business, and share valuable knowledge. What makes this industry so unique is its ability to always turn crises into opportunities and innovations, ” said Katrina Leung, Managing Director of Messe Berlin (Singapore).
ITB Asia, Asia’s leading travel trade show, is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau.
25 Oct. 2021
File photo : ITB Asia 2019
