ITB Asia: Spearheading recovery of tourism
Travel Biz News —
ITB Asia, Asia’s leading travel trade show, opened its virtual doors for the first-ever virtual event in Singapore on Wednesday (October 21) .
The theme of this year’s event, set against the backdrop of the ongoing pandemic, is “Reinventing Travel in the New Normal”.
The over 100-session themed agenda, led by more than 160 international speakers, has been specifically curated to support the travel industry in navigating the current challenges and prepare for eventual recovery.
Almost 900 buyers and 400 exhibitors from all over the world will come together to establish high-quality networks, conduct business, and share their knowledge during the three-day event.
Despite ITB Asia’s brand-new format, the virtual exhibition line-up continues to facilitate business appointments, digital exhibition booths, a business matching platform and 24/7 chat and call functions for almost 400 exhibitors around the world to engage with key clients and partners, according to a statement issued by ITB Asia.
Held on the newly established platform – ITB Community in Asia (ITB Community) – this year’s ITB Asia event also plays host to MICE Show Asia and marks the debut of Travel Tech Asia.
“It is now more important than ever before that we provide this opportunity for industry leaders around the globe to come together virtually to share insights, knowledge, and experience, to pave the way for the future of the travel trade. We look forward to closely collaborating with international exhibitors, travel companies and international buyers to unveil a strong, engaging, and contextually relevant programme,” Katrina Leung, Managing Director of Messe Berlin (Singapore) – organiser of ITB Asia said.
The ITB Asia, MICE Show Asia and Travel Tech Asia live event will be rescheduled to 27 – 29 October 2021 in Singapore.
October 22 , 2020
File photo : ITB Berlin/ Messe Berlin
