ITB Berlin 2023 concluded , big boost for global travel industry
Travel Biz News —
ITB Berlin 2023 concluded successfully despite economic challenges in the global travel industry. Around 5,500 exhibitors from 161 countries attended the world’s leading travel trade show held in Berlin.
” The industry expects 2023 to be a record year despite economic challenges – fully booked halls on the trade show’s return: personal contact crucial for tourism as a people’s business ; positive response to the three-day focus on B2B customers ;growth in leading international buyers and 24,000 convention attendees at the leading travel industry event ,’ according to a statement issued by the organizers.
Over the three business days a total of 90,127 attendees from more than 180 countries were in Berlin. For ITB Berlin, the ITB Buyers‘ Circle with its 1,300 members was also an impressive success.
At ITB Berlin the industry agreed that 2023 could become a record year – people’s desire for travel is back in many parts of the world. Only the Asia-Pacific region is lagging somewhat behind – due among other reasons to China opening up its borders late.
“Over the past few days the tourism industry has displayed incredible confidence despite the difficult overall situation and geopolitical crises“, said Dirk Hoffmann, Managing Director of Messe Berlin.
The next ITB Berlin will take place from 5 to 7 March 2024 on the Berlin Exhibition Grounds.
ITB Berlin 2023 took place as a pure B2B event under the slogan ‘Open for Change’ on 7 – 9 March in ITB Berlin Convention Center .
9 March 2023
