ITB Berlin Convention to discuss major challenges
TravelBizNews —
Berlin : The imminent threat of runaway climate change, outdated forms of transport, overtourism crises and a threefold change in customer demands – the four biggest challenges facing the global tourism industry will make up the wide range of topics at the ITB Berlin Convention from 6 to 9 March 2019.
Some of the world’s leading scientists will make use of keynote sessions to spell out the effects of global warming and climate change. Among them will be the well-known climate scientist Prof. Dr. Hans Joachim Schellhuber, who will explain the situation and what action must be taken.
Tourism policymakers and industry decision-makers will also discuss possible solutions and present best practices that can contribute to environmental sustainability, according to a release of ITB Berlin.
Transportation systems are an essential part of the tourism industry. Together with pioneers of innovative transport and tourism ministers the ITB Berlin Convention will debate Future Mobility at tourism destinations and how travel will become easier, cheaper, more luxurious and more sustainable as a result.
Overtourism, which was already one of the main topics at last year’s ITB Berlin Convention, is becoming more and more widespread. Recently, a growing number of conflicts have given rise to various pilot projects.
The ITB Berlin Convention will provide an interim assessment and show which measures have met with success, how digital technology can be used to combat overtourism and whether the initial findings regarding overtourism in cities can also be applied to rural destinations with tourist attractions.
Tourism experts will also examine the Convention’s fourth key topic, the threefold change in customer demands.. Tourism products which cater to the standard tastes of mass markets no longer attract young people in large numbers. Forward-looking business models must be tailored to individual needs and be available via digital booking channels – that is luxury in its modern form , according to ITB Berlin.
Nov. 2018
Image courtesy : echo.net.au
