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    ITB China 2019 – China’s largest b2b travel trade show in Shanghai

    May 19, 2019
    Travel Conference /Marts / MICE News
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    ITB China 2019 – China’s largest b2b travel trade show in Shanghai

    TravelBizNews —

    Berlin/Shanghai – Thousands of buyers, trade visitors and exhibitors reported positive business results and experienced a unique gathering of the Chinese travel industry at the third ITB China concluded in Shanghai this week.

    The ITB China Conference, co-organized by TravelDaily China, has also maintained strong attendance with positive feedback about the quality of speakers and insights generated from the sessions.

    According to ITB-China secretariat, there were about 850 Chinese top buyers at the event. Their share significantly increased in terms of buyers coming from second and third tier cities, running 40 percent in total and proving the show’s acceptance in the Chinese travel market.

    Another highlight of the conference was the ITB China Startup Award taking place for the third time this year.

    This year a broad range of 800 companies and organisations coming from 84 countries presented their products to the Chinese travel industry. ITB China has become more international and established itself as the not-to-miss event for the Chinese travel industry within three years .

    “We have set out to build the show as the key knowledge platform in China  by boosting even more content and innovations this year and put a lot of efforts into increasing our networking event schedule. Overall, this year’s premieres, such as the customized travel area, new conference topics or the ITB China Travel Trends Report showed that ITB China has created unstoppable momentum and as such, is clearly bringing back optimism to the industry,” said Dr. Martin Buck, Senior Vice President, Travel &Logistics, Messe Berlin.

    China’s travel think tank, ITB China Conference, is the Chinese knowledge platform, connecting the Chinese with the international travel industry while covering the whole bandwidth of the sector.

    The ITB China Start-up Award 2019 was won by SeeVoov, a social, interactive, video based trip planning platform, offering a unique visual-based approach to digital travel. The company, based in Israel, enables tourism companies to significantly increase ancillary revenue through hotel booking, flights, attraction tickets, restaurant reservations, as well as provide their users with unique value added video entertaining content to enhance their travels.

    For the second year in succession ITB China and Qyer.com hosted the IT’S MY WORLD TRAVEL AWARD holding an awards ceremony and networking program for exhibitors to meet with travel bloggers (KOL). The award was presented in six categories, among others following winners were announced: Tino-Leung (Top 10 Travelers of the Year), Jerusalem,  Israel (Top 10 Emerging Destinations of the Year), Tandem Skydiving at Skydive Dubai Palm (Top 10 Amazing Travel Experiences), zuzuche.com (Top 10 Intelligent Travel Transportation Providers), Visa (Top 10 Intelligent Local Travel Service Providers) or Stephanie Ye (Top 10 Pioneers of Travel & Tourism).

    More than 30 of China’s leading travel agencies and travel agents from more than 400 different agencies joined the ITB China Buyers Circle by becoming Founding and Segment Partners.

    ITB China 2019 took place from 15 to 17 May at the Shanghai World Expo Exhibition and Convention Centre. The three-day business to business travel trade fair focused exclusively on the Chinese travel industry.

    First launched 53 years ago, ITB Berlin is recognized as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event.

     Messe Berlin has successfully organized ITB Asia in Singapore every year in October for the last eleven years.

    Messe Berlin will organize the inaugural ITB India in  Mumbai, India, from 15 to 17 April 2020. The show will bring together industry leaders and buyers from cities across India, and international exhibitors from the MICE, leisure and corporate sectors.

    May 18 , 2019

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      On February 2, 2020, India temporarily suspended its e-visa facility for Chinese travelers and foreigners residing in China amid coronavirus outbreak. – Global Times

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      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)