• It’s crowded at the top

    December 27, 2011

    Everest is so popular that its ecosystems suffer. Andrew Bain tries out camps built for local conditions.
    On the slopes of Gokyo Ri, high in the Himalayas, it’s a race against cloud. The sun has just risen, briefly painting the mountain in amber light, but clouds are already marching through the valley and across the world’s highest peaks.

    A stream of trekkers is heading for the 5360-metre summit of Gokyo Ri. Some turn back, beaten by the altitude and effort. Others walk a few steps then stop and bend over, hands on knees, fighting for breath. It’s the slowest race imaginable. Will we reach the summit before the cloud does? Or have we walked for eight days only to be robbed of one of the finest mountain views on the planet?

    In the valleys below, Himalayan life goes on, indifferent to our ambitions. Prayer wheels spin in villages and monasteries, and prayer flags light hillsides like flowers, casting silent mantras to the heavens. Along the trails, porters hump impossible weights and yak teams resembling shaggy road trains amble between villages.

    They are timeless scenes, yet the trekking landscape is in constant flux. In the 1950s, when the first expedition groups entered the region, mountaineers walked overland from the town of Banepa near Kathmandu. Today, trekkers fly into the town of Lukla, just 50 kilometres from the foot of Mount Everest. Internet cafes are sprinkled through villages and 3G base stations have been set up at Everest Base Camp, bringing wireless connection to the remotest of areas.

    Recently, in a more back-to-the-future venture, Australian travel company World Expeditions has set up a series of permanent campsites on the two main trekking routes in the region: to Everest Base Camp and in the adjoining Gokyo valley.

    I have come to the Everest region to hike with a group to Gokyo Ri, a mountain described by one trekking guidebook as having a “strong claim to be the best accessible viewpoint in Nepal”. From its summit, four of the world’s highest six mountains – Everest, Lhotse, Makalu and Cho Oyu – are visible, underscored by the longest glacier in the Himalayas. Many say Gokyo Ri has the finest of all views of Everest. Those credentials make even the more popular Everest Base Camp seem mundane in comparison. Already at Lukla, 2800 metres above sea level, breathing becomes heavier and we still have to climb another 2500 metres to the summit of Gokyo Ri. To acclimatise, we will ascend in baby steps, climbing just a few hundred metres each day in an attempt to prevent acute mountain sickness.

    Though Namche Bazaar, the region’s major town, is less than 20 kilometres up the valley from Lukla, it will take us three days on a trail that’s busy with porters, trekkers and lines of tea houses. Beehives hang from cliff walls and the Dudh Kosi river rages through the mountains, its waters foaming as white as its translated name, Milk River, suggests. This waterway will be our guiding line for the next week, leading us to its glacial headwaters below Gokyo Ri.
    Our homes each night to Namche are the new permanent tents, the first of their kind in Nepal. The six camps are set mostly a few hundred metres off the trail, just enough distance to bring an unlikely sense of remoteness – more than 32,000 people trekked into the Everest region last year – and they’re designed to address environmental concerns about tea-house trekking.

    With purpose-built stone dining rooms, raised beds with five-centimetre-thick mattresses and tents large enough to stand in, each campsite has composting toilets and uses trapped rainwater. Yak dung is used for fires and kerosene for cooking, which eliminates the use of wood. In villages without permanent campsites, such as Gokyo and Namche Bazaar (where land is more costly than in Kathmandu), only tea houses that burn yak dung are used.
    “We see deforestation as the biggest threat to the Everest region,” says the industry and trade manager of World Expeditions, Phil Wyndham. “And we see that tea-house trekking, with its use of wood stoves, only adds to that.”

    We enter Everest’s orbit at Namche Bazaar. From the Sagarmatha National Park headquarters, on a knoll above town, comes our first glimpse of the world’s highest mountain. It’s a triangle of windswept rock set among an array of peaks – Lhotse, Ama Dablam, Thamserku – that appear even more impressive than their superstar neighbour. It’s little wonder the early mountaineer Bill Tilman called this scene “the grandest 30 miles [48 kilometres] of the Himalaya”.

    Two hours beyond Namche, the trail reaches a welcome fork. Here, the Everest Base Camp path veers right and the Gokyo route turns left, thinning the crowds by more than half. We climb to the village of Mong La and into the cloud that’s descended over the Himalayas, as it will with clockwork regularity each afternoon. In the steep and narrow Gokyo valley, among pockets of skeletal rhododendrons and papery silver-birch forest, the string of villages all but disappears. The white noise of the Dudh Kosi rises hundreds of metres up the slopes. Porters sprint past, carrying 30 to 40 kilograms of weight on their heads, texting on their mobile phones as they go.

    As the trail climbs through the valley, oxygen levels decrease accordingly and the first pains of altitude begin to scrape at my head. Waterfalls roar down one side of the valley but stand as frozen icy claws on the other. In the early mornings we look ahead to the white screen that is Cho Oyu – the world’s sixth-highest mountain – but in the afternoons we see only the grey guts of the clouds.

    We make our final camp before Gokyo at the village of Machermo. Set at the head of a barren alpine tributary, with sharp-toothed Machermo Peak rising behind, it’s the most spectacular of the permanent camps. At an altitude of about 4450 metres, it’s also the coldest – everything from water bottles to toothpaste to the outside of my sleeping bag has frozen by morning.

    The climb from Machermo to the tiny village of Gokyo is as wonderful as any of the peaks around us, ascending through rubble at the edge of the Ngozumpa Glacier – the longest glacier in the Himalayas – to the Gokyo Lakes. This chain of six lakes, strung together to form the headwaters of the Dudh Kosi, is the highest freshwater lake system in the world. At the first lake, ducks cruise across the iced surface and the black mass of Gokyo Ri appears ahead for the first time.
    As cloud again rolls into the valley, we spend the afternoon holed up in a Gokyo tea house. We are supposedly conserving energy for the climb to Gokyo Ri the next morning, though at this altitude even simple movements are an effort. The next morning, in the tradition of summit days, we begin the climb before dawn, crossing an iced causeway at the head of the turquoise lake, then rising onto Gokyo Ri’s steep slopes. A line of head torches already lights the trail ahead.

    The usual afternoon cloud has arrived maddeningly early, quickening our step, though it’s still the slowest I’ve ever walked and the hardest I’ve ever breathed. Every few steps I stop for precious thin air, then race on in slow motion.

    After about 90 minutes, the sight of prayer flags above me is truly a prayer answered: the summit is near. Snow tumbles across the mountain and my fingers and toes have turned wooden with cold. A man beside me complains of blurred vision in one eye as altitude sickness descends on him but on we plod, weaving through a metropolis of cairns to the summit, which is now blanketed in prayer flags and cloud.

    Below us, the Ngozumpa Glacier carves its way through the mountains but every peak around it is hidden by cloud. I have climbed my Everest but there’s no view of the Everest I’ve come to see. Such is mountain life.-Andrew Bain travelled courtesy of World Expeditions.

    • Connecting you with the world of travel and tourism

      28th East Mediterranean Tourism and Travel Exhibition https://emittistanbul.com/en

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      An Opportunity to enter South-East Asian market in 2023

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Africa and Americas Unite

      at Landmark Summit to Plan

      Shared Tourism Future

      Tourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents.

      The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism.

      This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions

      Welcoming around 200 high-level participants among them 14 Ministers, representing 27 countries (15 from the Americas and 12 from Africa), UN Tourism Secretary-General Zurab Pololikashvili said: “This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions.”  – 3 Oct 2024 ( UN Tourism )

      UNWTO becomes “UN Tourism” 

      The World Tourism Organization (UNWTO) enters a new era  with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

      UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

      This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement.

      Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism

      By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.

      With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters in Madrid, Spain, and Regional Offices in Nara (Japan) covering Asia & Pacific, Riyadh (Saudi Arabia) for the Middle East, as well as forthcoming Regional Offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). Its priorities center on promoting tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals. UN Tourism promotes quality education, supports decent jobs in the sector, identifies talent and drives innovation and accelerates tourism climate action and sustainability . – UN Tourism Jan. 2024

      TAT launches

      “Thais Always Care” Campaign 

      “The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration with other organizations to ensure tourists’ safety and enhance positive image.”

      The “Thais Always Care” online communication campaign was officially launched by the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and welcome of tourists from around the world. The campaign aims to provide seamless travel experiences for visitors to Thailand while also reinforcing the positive image of the country as a safe destination.

      The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing the country as a desirable destination for tourists. “CARE” stands for Compassion, Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and their commitment to providing a safe and enjoyable travel experience for tourists.

      Partners involved in the campaign have strengthened their safety measures and are utilizing technology to ensure the safety of tourists in Thailand. This includes installing CCTV cameras, implementing strict security checks at department stores, and utilizing technology like the “POLICE I LERT U” application to offer emergency assistance to international visitors. The campaign will also involve working with international KOLs to enhance the positive image of Thailand’s tourism assets and reinforce the country’s reputation as a safe destination. -Tourism Authority of Thailand

      China’s resort island receives

      90 m tourists in 2023

      More than 90 million domestic and overseas tourists visited south China’s tropical island province of Hainan in 2023, up 49.9 percent year on year, local authorities said .

      Hainan’s total tourism revenue surged 71.9 percent year on year to about 181.3 billion yuan (about 25.5 billion U.S. dollars) in 2023, according to the provincial department of tourism, culture, radio, television and sports.

      Last year, Hainan experienced rapid development in cruise tourism. Cruises to the Xisha Islands in the South China Sea saw 400 trips, up 277.8 percent year on year, and received 149,400 domestic tourists, up 405.33 percent.

      This year, Hainan aims to receive 99 million tourists and its tourism revenue is expected to reach 207 billion yuan. The province aims to receive more than 1 million inbound tourists in 2024.

      China aims to build Hainan into an international tourism and consumption center by 2025 and a globally influential tourism and consumption destination by 2035. – Xinhua

      Vietnam  to welcome 17-18

      million tourists  this year

      Việt Nam’s tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

      In 2023, the figure hit 12.6 million, surpassing the initial target set earlier in the year (before China, which accounted for a third of foreign arrivals to Việt Nam pre-pandemic, announced reopening plans) by 57 per cent and achieving the adjusted goal of 12-13 million.

      The number of domestic travellers, meanwhile, stood at 108 million, up 6 per cent compared to the set target. Tourism activities generated about VNĐ678 trillion (US$27.85 billion) in revenue, 4.3 per cent higher than the yearly plan.

      Despite substantial recovery in 2023, the Việt Nam National Authority of Tourism (VNAT) said the domestic tourism recovery will still face challenges in the year ahead. This is particularly true in the context of the unpredictable global developments stemming from economic uncertainties, regional conflicts and climate change.

      Việt Nam’s socio-economic conditions remain stable; the economy continues to grow and inflation has been kept in check. But the persistent threat of disease and natural disasters are likely to create uncertainty affecting production, business activities and the daily lives of citizens.

      According to forecasts from the UN World Tourism Organisation and the World Travel and Tourism Council, international travel activities may fully recover by the end of 2024, reaching the levels achieved in 2019. However, the recovery is expected to be uneven across different regions.

      The ever-changing demands of international tourists require higher standards in product quality, diversity and unique experiences. The trends of integrating information technology, artificial intelligence and digital transformation are envisioned to drive the emergence of new forms of tourism.

      Based on these analyses and projections, Việt Nam aims to serve 17-18 million foreign and 110 million domestic visitors this year, with an expected total revenue from tourism nearing VNĐ840 trillion.

      To achieve the stated objectives, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng has instructed the VNAT to continue focusing on advising and improving the institutional framework, policies, reviewing identified deficiencies for adjustment, and international commitments in the field of tourism. Collaboration with other ministries and sectors is emphasised to formulate policies for developing various types of products such as agricultural tourism and digital transformation in tourism. He also noted the need for attention on strengthening tourism statistics and digital transformation to enhance the effectiveness of data collection, providing reliable figures to efficiently support tourism policy planning.

      The ministry also calls for enhanced training for tourism officials and workers to meet requirements of new situations, especially in terms of language proficiency and technology expertise. — VNS

      Global Medical Tourism market 

      USD 136.93 billion in 10 years

      Newark, Jan. 01, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 20.07 billion in 2022 global Medical Tourism market will reach USD 136.93 billion by 2032. There is a growing trend towards health and wellness tourism, with individuals seeking medical treatments, preventive care, wellness programs, and holistic health experiences. Medical tourism destinations can capitalize on this trend by offering comprehensive health and wellness packages.

      Furthermore, integrating digital health technologies, including telemedicine, virtual consultations, and electronic health records, can enhance the accessibility and coordination of medical tourism services. Digital platforms can streamline pre-travel consultations, post-treatment follow-ups, and information exchange between healthcare providers and patients. Introducing new and advanced medical treatments, therapies, and procedures can attract medical tourists seeking cutting-edge healthcare solutions. Countries and healthcare providers that stay at the forefront of medical innovation can position themselves as leaders in the industry.

      In addition, customized and personalized medical tourism packages catering to individual patient’s unique needs and preferences present an opportunity for service providers. Tailoring experiences that include cultural activities, recovery retreats, and concierge services can set providers apart in a competitive market.

      Besides, wellness tourism, including genetic testing and personalized health assessments, is gaining traction. Medical tourism destinations can offer specialized wellness packages, including genetic evaluations and preventive health screenings, to attract individuals interested in proactive healthcare.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)