Japan outbound tourism market to be more than US$ 49 billion by the end of 2025

Travel Biz News —

Japan outbound tourism market is anticipated to be more than US$ 49 billion by the end of the year 2025.

Travel and tourism in Japan are expected to perform positively during the forecast years. The Abenomics-led economic recovery in Japan improved consumer confidence and encouraged an increase in leisure and recreational activities, Globe Newswire reports.

Japan was the second largest overseas source to the United States in 2018. Japanese tourists spending in United States was fourth highest after China, Mexico and Canada.

The “Japan Outbound Tourism Market, Tourists Numbers, Countries (Australia, India, Hong Kong, South Korea, Taiwan, Singapore, US, UK), Purpose of Visit” report has been added to ResearchAndMarkets.com’s offering.

The three peak holiday periods for Japanese outbound tourists travelling abroad are year-end vacations (last week in December until just after the New Year) ,  Golden Week (at the end of April month and early May is a series of 4 national holidays) and  Obon (around 15 August coinciding with school holiday of the year) , according to the study report.

Growing sub-sectors for Japanese Tourism

Senior citizens travel segment is showing good growth potential. Although, the Japanese population is slowly decreasing, but the number of Japanese aged 60 or more are growing. These senior citizen populations have time and money to spend on luxury tourism.

The tourists interested in Special Interest Tours (SITs) generally travel with other tourists who share the same interests and have the potential to become repeat travelers.

Similarly, almost all public and private schools organize school trips, including international trips, for their students. For the year 2017-2018, a total of 895 Japanese high schools sent their students on the international trip outside Japan. Out of these 895 schools, 202 schools choose United States as its travel destination.

United States is most attractive place for Japan outbound tourism market. The countries analyzed in the report are Australia, United States, Singapore, United Kingdom, India, South Korea, Hong Kong and Taiwan.

By Purpose, holiday is main purpose for Japan outbound tourists. The 4 segments covered in the report are Holiday, Visit Friends & Relatives (VFR), Business (MICE), and Others (Medical Treatment and Education).

Similarly, Internet is clear dominating booking method for Japan outbound tourism market. There are various kinds of booking methods used by Japanese outbound tourists like Internet, travel agency outlets, mail order/telephone, and airlines.

With inputs from Globe Newswire / EIN

Image: Shinjuku in Tokyo /courtesy: japan-guide.com

December 24 , 2019