• Kashmir no longer world’s most dangerous place as tourism climbs

    August 23, 2012

    By Andrew MacAskill and Bibhudatta Pradhan

     Hotel owner Wahid Malik drives his ball down the fairway at the Royal Springs Golf Course in Indian Kashmir, taking a break from hosting tourists flocking to the disputed region guarded by half a million soldiers and police.

    Malik plans to build a new guest house to cash in on a tourism boom that has seen the number of visitors double to a record 2 million in the past year, to an area over which nuclear-armed India and Pakistan have fought two wars. With an anti-Indian insurgency causing the fewest deaths since it began in 1989, five-star hotels are full and the cost of flights to Kashmir’s summer capital of Srinagar is up 40 percent.

    “Our hope is that a few years from now, Kashmir will no longer be known as a place of tanks and troops,” said Malik, 50, whose hotel is overlooked by 2,700-meter (8,800-feet) Himalayan peaks and served as a residence for the army for 15 years until 2005. “No one who lived through the dark days wants a return.”

    The tourist rush promises jobs in a region where half the population aged between 18 and 30 are out of work. Getting more young Kashmiris into full-time employment can further lower violence and aid peace moves along the subcontinent’s most intractable fault line, where fighting between militants and India’s army has killed 50,000 people over more than two decades.

    “The security situation feeds off unemployment,” Omar Abdullah, 42, the chief minister of the Indian state of Jammu and Kashmir, said in an interview in Srinagar. “A youngster who is poorly educated with dismal job prospects is more likely to be recruited into militancy.”

    While the return of the tourists brings hope, Kashmir won’t be at peace until India and Pakistan reach a political solution for the region that’s been at the core of their conflict for seven decades, according to Abdullah, whose father and grandfather both led the state.

    “We don’t see tourism as a barometer of normalcy,” he said, sitting on the balcony of his heavily fortified hillside home. “The problem in Kashmir is political. So even if militancy were to disappear tomorrow, we still need to address this problem. That’s the only answer.”

    It was the mix of natural beauty and a hybrid culture blending Sufi Islam, Hinduism and other faiths that each year in the 1980s drew more than 650,000 Indian tourists, western backpackers and skiers.

    By the end of the decade, an election widely perceived as rigged energized the separatist movement. The 1995 kidnapping of six westerners by Islamic guerrillas demanding that India free jailed militants dealt a hammer blow to Kashmir tourism, resulting in the decapitation of a Norwegian hiker and disappearance of four others. Visitors plunged to 60,000 that year, government data show.

    Pressure on Pakistan from the U.S., its biggest aid donor, to drop state support for Islamic groups, and improved Indian defenses have seen the cross-border insurgency decline, with deaths down 90 percent since 2005.

    Anger over alleged human-rights abuses by Indian soldiers and a lack of self-rule can still boil over into street clashes, such as those in 2010 in which police shot dead almost 100 protestors.

    With India and Pakistan re-engaging in peace talks and pursuing their biggest initiative yet for cross-border trade, the fall-off in violence is reviving the Kashmiri economy.

    Vivanta by Taj, the Tata Group’s five-star hotel on a forested hilltop overlooking Dal Lake with room rates of as high as $300, has been booked out since May. The luxury Lalit hotel located in the residence of Kashmir’s last maharajah is full. Billionaire Anil Ambani, who runs part of the Reliance empire, and Hero Motocorp Ltd. Chairman Brijmohan Munjal were among this summer’s guests, said Ashwani Patel, the Lalit’s manager.

    “This year has surpassed all our expectations,” making the hotel the chain’s best-performing property on a room-to- revenue basis across nine Indian cities, said Patel, 32.

    The first five-star hotel in the ski resort of Gulmarg is being built by U.S.-based Interstate Hotels & Resorts Inc. and Kashmiri business group Khyber Industries Ltd. The 85-room hotel is due to open in October.

    “Investing in Kashmir is no longer a roll of the dice,” Umar Tramboo, a director at Khyber, said in an interview.

    Tourism is once again the second-largest employer, after farming, and accounts for 20 percent of Jammu and Kashmir’s $9 billion economy, which grew 6.6 percent last year, according to government data. Abdullah’s administration says a prolonged calm will see annual 10 percent growth in tourist arrivals over the next decade.

    “Enough bloodshed has been spilt,” said Malik at the golf course overlooking a glistening Dal Lake. “Each year more and more people are coming back. Let’s hope this time it lasts.”

    Most of the visitors are domestic, with just 3 percent coming from abroad in the past 12 months. Abdullah, who took power after elections in 2008 in which 61 percent of eligible Kashmiris voted, up from 44 percent in 2002, is pressing U.S. and western European governments to rescind advisories against their citizens traveling to Kashmir.

    While Kashmir has seen a steady decline in violence since U.S. President Bill Clinton called the region the world’s most dangerous place in 2000 — a year after the U.S. intervened to restrain India and Pakistan from broadening a two-month border conflict — the state still resembles a war zone.

    Bunkers covered in razor wire, armored vehicles and police cradling machine guns mark many crossroads in Srinagar. There are about half a million troops and police providing security in the state, according to Abdullah, one for every 25 civilians.

    Finding a political solution to the region’s troubles has remained bogged down in issues of faith and identity ever since India and Pakistan gained independence from Britain. Two months after the 1947 split from the U.K., the Hindu maharajah of Jammu and Kashmir joined India following an invasion by tribal militias and Pakistani troops.

    Pakistan, created as a homeland for the subcontinent’s Muslims, continues to claim the Kashmir Valley, where the majority follow Islam. For India, the region’s membership in the union bolsters the country’s secular credentials.

    “For India and Pakistan, Kashmir is a non-negotiable issue,” Uday Bhaskar, a New Delhi-based analyst at the National Maritime Foundation, a research group, said Aug. 9. Still, “separatist forces within Kashmir are not getting the kind of support they used to get earlier. Kashmiris are becoming more aware that peace and prosperity is possible,” he said.

    Mirwaiz Umar Farooq, the head Muslim priest of Kashmir and chairman of the All Parties Hurriyat Conference, a coalition of pro-independence parties, said the return of tourists will help improve life for the valley’s “downtrodden” people.

    “That doesn’t mean peace has returned to the valley,” Farooq said by phone from Srinagar. “Yes people want better education, better health care and better roads. That doesn’t mean they don’t want freedom. The government of India should come up with something substantial in terms of moving forward.”

    Separatist leader Syed Ali Shah Geelani says only 2 percent to 3 percent of Kashmiris would benefit from the tourists’ return.

    Geelani, whom Abdullah has blamed for provoking the 2010 violence, rejects the talks with the Indian government that other top pro-independence politicians support. He says Kashmir is ready to erupt again as its people remain harassed and denied basic rights, with many who protest imprisoned and tortured.

    “We remain under occupation and a very brutal occupation,” said Geelani over a cup of tea and almond biscuits at his home in Srinagar, which he says he hasn’t been allowed to leave for four months without being given a reason why. “There isn’t real peace, this is a managed peace.”

    Previous governments that associated a return of tourism with an end to the uprising were caught off-guard by a resurgence of violence, so it’s essential that a high security presence is maintained, Abdullah said.

    Tariq Ahmad Bhat, 32, embodies the challenges.

    Unemployed and frustrated at what he considered a military occupation, he joined thousands of young Kashmiris who spent much of the summer of 2010 pelting Indian security forces with stones after a teenager was killed by a police tear-gas shell.

    Police responded with bullets, fueling a cycle of violence. Geelani supported the demonstrations while Prime Minister Manmohan Singh spoke of some violence being orchestrated by pro- independence groups.

    Bhat was arrested and after being released took a job earning $120 a month ferrying tourists to houseboats on Dal Lake. His new income hasn’t eased his anger.

    “Every day we face harassment,” Bhat said, standing on the street corner where he was detained two years ago. “Kashmir is a tinderbox and it just takes one match for things to get out of control again.” Courtesy : Bloomberg

    • Connecting you with the world of travel and tourism

      28th East Mediterranean Tourism and Travel Exhibition https://emittistanbul.com/en

      Asia Pool & Spa Expo , May 10 – 12, 2025 , Guangzhou , China

      An Opportunity to enter South-East Asian market in 2023

      KAZAKHSTAN International Exhibition “Tourism & Travel” Almaty, Kazakhstan

      CHINA- Beyond your imagination

      Africa and Americas Unite

      at Landmark Summit to Plan

      Shared Tourism Future

      Tourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents.

      The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism.

      This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions

      Welcoming around 200 high-level participants among them 14 Ministers, representing 27 countries (15 from the Americas and 12 from Africa), UN Tourism Secretary-General Zurab Pololikashvili said: “This summit offers a unique platform to forge connections and build bridges between Africa and the Americas, create strategic cross-regional partnerships, foster South-South cooperation projects, all for the benefit of the tourism sector of the two regions.”  – 3 Oct 2024 ( UN Tourism )

      UNWTO becomes “UN Tourism” 

      The World Tourism Organization (UNWTO) enters a new era  with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

      UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

      This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement.

      Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism

      By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.

      With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters in Madrid, Spain, and Regional Offices in Nara (Japan) covering Asia & Pacific, Riyadh (Saudi Arabia) for the Middle East, as well as forthcoming Regional Offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). Its priorities center on promoting tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals. UN Tourism promotes quality education, supports decent jobs in the sector, identifies talent and drives innovation and accelerates tourism climate action and sustainability . – UN Tourism Jan. 2024

      TAT launches

      “Thais Always Care” Campaign 

      “The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration with other organizations to ensure tourists’ safety and enhance positive image.”

      The “Thais Always Care” online communication campaign was officially launched by the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and welcome of tourists from around the world. The campaign aims to provide seamless travel experiences for visitors to Thailand while also reinforcing the positive image of the country as a safe destination.

      The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing the country as a desirable destination for tourists. “CARE” stands for Compassion, Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and their commitment to providing a safe and enjoyable travel experience for tourists.

      Partners involved in the campaign have strengthened their safety measures and are utilizing technology to ensure the safety of tourists in Thailand. This includes installing CCTV cameras, implementing strict security checks at department stores, and utilizing technology like the “POLICE I LERT U” application to offer emergency assistance to international visitors. The campaign will also involve working with international KOLs to enhance the positive image of Thailand’s tourism assets and reinforce the country’s reputation as a safe destination. -Tourism Authority of Thailand

      China’s resort island receives

      90 m tourists in 2023

      More than 90 million domestic and overseas tourists visited south China’s tropical island province of Hainan in 2023, up 49.9 percent year on year, local authorities said .

      Hainan’s total tourism revenue surged 71.9 percent year on year to about 181.3 billion yuan (about 25.5 billion U.S. dollars) in 2023, according to the provincial department of tourism, culture, radio, television and sports.

      Last year, Hainan experienced rapid development in cruise tourism. Cruises to the Xisha Islands in the South China Sea saw 400 trips, up 277.8 percent year on year, and received 149,400 domestic tourists, up 405.33 percent.

      This year, Hainan aims to receive 99 million tourists and its tourism revenue is expected to reach 207 billion yuan. The province aims to receive more than 1 million inbound tourists in 2024.

      China aims to build Hainan into an international tourism and consumption center by 2025 and a globally influential tourism and consumption destination by 2035. – Xinhua

      Vietnam  to welcome 17-18

      million tourists  this year

      Việt Nam’s tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

      In 2023, the figure hit 12.6 million, surpassing the initial target set earlier in the year (before China, which accounted for a third of foreign arrivals to Việt Nam pre-pandemic, announced reopening plans) by 57 per cent and achieving the adjusted goal of 12-13 million.

      The number of domestic travellers, meanwhile, stood at 108 million, up 6 per cent compared to the set target. Tourism activities generated about VNĐ678 trillion (US$27.85 billion) in revenue, 4.3 per cent higher than the yearly plan.

      Despite substantial recovery in 2023, the Việt Nam National Authority of Tourism (VNAT) said the domestic tourism recovery will still face challenges in the year ahead. This is particularly true in the context of the unpredictable global developments stemming from economic uncertainties, regional conflicts and climate change.

      Việt Nam’s socio-economic conditions remain stable; the economy continues to grow and inflation has been kept in check. But the persistent threat of disease and natural disasters are likely to create uncertainty affecting production, business activities and the daily lives of citizens.

      According to forecasts from the UN World Tourism Organisation and the World Travel and Tourism Council, international travel activities may fully recover by the end of 2024, reaching the levels achieved in 2019. However, the recovery is expected to be uneven across different regions.

      The ever-changing demands of international tourists require higher standards in product quality, diversity and unique experiences. The trends of integrating information technology, artificial intelligence and digital transformation are envisioned to drive the emergence of new forms of tourism.

      Based on these analyses and projections, Việt Nam aims to serve 17-18 million foreign and 110 million domestic visitors this year, with an expected total revenue from tourism nearing VNĐ840 trillion.

      To achieve the stated objectives, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng has instructed the VNAT to continue focusing on advising and improving the institutional framework, policies, reviewing identified deficiencies for adjustment, and international commitments in the field of tourism. Collaboration with other ministries and sectors is emphasised to formulate policies for developing various types of products such as agricultural tourism and digital transformation in tourism. He also noted the need for attention on strengthening tourism statistics and digital transformation to enhance the effectiveness of data collection, providing reliable figures to efficiently support tourism policy planning.

      The ministry also calls for enhanced training for tourism officials and workers to meet requirements of new situations, especially in terms of language proficiency and technology expertise. — VNS

      Global Medical Tourism market 

      USD 136.93 billion in 10 years

      Newark, Jan. 01, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 20.07 billion in 2022 global Medical Tourism market will reach USD 136.93 billion by 2032. There is a growing trend towards health and wellness tourism, with individuals seeking medical treatments, preventive care, wellness programs, and holistic health experiences. Medical tourism destinations can capitalize on this trend by offering comprehensive health and wellness packages.

      Furthermore, integrating digital health technologies, including telemedicine, virtual consultations, and electronic health records, can enhance the accessibility and coordination of medical tourism services. Digital platforms can streamline pre-travel consultations, post-treatment follow-ups, and information exchange between healthcare providers and patients. Introducing new and advanced medical treatments, therapies, and procedures can attract medical tourists seeking cutting-edge healthcare solutions. Countries and healthcare providers that stay at the forefront of medical innovation can position themselves as leaders in the industry.

      In addition, customized and personalized medical tourism packages catering to individual patient’s unique needs and preferences present an opportunity for service providers. Tailoring experiences that include cultural activities, recovery retreats, and concierge services can set providers apart in a competitive market.

      Besides, wellness tourism, including genetic testing and personalized health assessments, is gaining traction. Medical tourism destinations can offer specialized wellness packages, including genetic evaluations and preventive health screenings, to attract individuals interested in proactive healthcare.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)