• Korea Tourism launches “Imagine Your Korea”

    October 23, 2014
    Korea Tourism launches “Imagine Your Korea”

    London -The Korea Tourism Organisation is launching the country’s new tourism brand in partnership with the WTM Buyers’ Club at World Travel Market – the leading global event for the travel industry.

    Called ‘Imagine Your Korea’, the new brand and marketing campaign aims to show why the country is a unique destination, and will highlight attractions ranging from shopping to culture, and cuisine to pop music.

    Through its deal to become headline sponsor of the WTM Buyers’ Club, the KTO wants to convey the campaign’s message that Korea is diverse, vibrant and ideal for leisure and business travellers.

    WTM Buyers’ Club, the leading travel business network, is WTM’s business club for senior travel industry buyers with direct purchasing responsibility.

    More than 8,500 members of the WTM Buyers’ Club attended WTM last year, agreeing deals worth £2.2 billion – and this is forecast to rise to an impressive £2.5 billion for WTM 2014.

    This year, it will offer buyers the chance to attend two WTM Speed Networking sessions, as well as other benefits such as fast-track access and meeting rooms.

    The official launch of ‘Imagine Your Korea’ will be in the Buyers’ Club Lounge, North Hall, on  4 November.

    Attending the event will be Changho Cha, Director of the KTO in London; Choo Suk Byun, Chief Executive of the KTO; and His Excellency Sungnam Li, Ambassador of the Republic of Korea.

    The event is open to all Buyers’ Club members, and guests will be entertained by break dancers and K-Pop entertainers while sipping Korean cocktails and enjoying Korean canapés.

    Guests will also be entered into a prize draw to win a holiday to Korea.

    Mr Cha said: “The new ‘Imagine Your Korea’ campaign encourages travellers to engage with the latest trends in Korea, and indulge in our history and traditions.

    “We have chosen the WTM Buyers’ Club to launch our exciting brand because it offers so many key networking opportunities for influential senior executives from around the globe.

    “Nowhere else offers us such a chance for an exclusive event that reflects the high expectations we want to generate about Korea.”

    The campaign will highlight five ‘K’s from Korean culture that appeal to travellers: K-Food, K-Wave, K-Spirit, K-Place and K-Style.

    K-Wave includes trends such as pop, drama and celebrities, while K-Spirit covers the creativity and passion of Koreans.

    K-Place refers to the country’s tourist sites and K-Style reflects the lifestyle and trends of Korea.

    World Travel Market, Senior Director, Simon Press said: “We are delighted to welcome the Korea Tourism Organisation as headline sponsors of WTM Buyers’ Club.

    “Korea is an exciting, dynamic destination, offering travellers some of the most fascinating heritage and culture alongside modern pop, unrivalled shopping and wonderful cuisine.

    “Its ambitious new branding campaign is a great match for our WTM Buyers’ Club which brings buyers from around the world to conduct business and make lucrative contacts.” – WTM London

    Oct. 21, 2014

     

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      Bangkok named Asia’s best

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      Bangkok has been ranked as the best city to visit in Asia for 2025 by Smart Travel Asia, a leading digital travel magazine, based on the opinions of hundreds of thousands of travellers and readers worldwide.

      The city received the highest votes in the “Best Holiday Destination in Asia” category, retaining its top position for the second consecutive year.

      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

      The city’s dominance stems from several compelling factors. Bangkok has emerged as a paradise for food enthusiasts, offering everything from legendary street food stalls to Michelin-starred restaurants and panoramic 360-degree rooftop bars. Its cultural and heritage sites, including the iconic Wat Phra Kaew, Wat Arun, and Wat Pho temples, remain major attractions to international tourists.

      Additionally, from luxury malls in the city centre to the Chatuchak weekend market, Bangkok caters to every type of shopper. Affordability and friendliness also play a key role, as Bangkok remains an accessible living cost destination where welcoming smiles continue to charm travellers.

      In the Smart Travel Asia 2025 rankings, Bali (Indonesia) and Tokyo (Japan) shared second place behind Bangkok, while Seoul (the Republic of Korea) and Luang Prabang (Laos) tied for fourth. Thailand further strengthened its tourism appeal with Chiang Mai placing third and Phuket sharing fifth place with Hong Kong (China).

      Having the three cities, Bangkok, Chiang Mai, and Phuket, in the top 10 highlights the diversity and appeal of Thailand’s tourism offerings for travellers worldwide. — VNA/VNS ( Oct.12, 2025)

      India resumes tourist visa for

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      India announced  that it will open tourist visa applications to Chinese citizens from July 24, 2025. It was the first time in five years since the South Asian country suspended Chinese citizens’ tourist visa applications in February 2020.

      The Embassy of India in China announced via its Sina Weibo account  that, starting from July 24, 2025, Chinese citizens can apply for a tourist visa to visit India after completing an online application, scheduling an appointment, and personally submitting their passport and other required documents to three Indian visa application centers in Beijing, Shanghai, and Guangzhou in South China’s Guangdong Province.

      Responding to the related inquiry, Chinese Foreign Ministry spokesperson Guo Jiakun said  that “we take note of this positive move. Easing cross-border travel is widely beneficial. China will maintain communication and consultation with India to further facilitate travel between the two countries.”

      Chinese experts said the latest move taken by the India marks a phased milestone in the easing of relations between the two countries, and creates favorable conditions for further strengthening bilateral people-to-people exchanges.

      On February 2, 2020, India temporarily suspended its e-visa facility for Chinese travelers and foreigners residing in China amid coronavirus outbreak. – Global Times

      Gulf Cooperation Council Tourism 

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      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

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      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)