• TravelBizNews > News > Travel Conference /Marts / MICE News > Malaysia to host PATA Adventure Travel Conference and Mart 2020

    Malaysia to host PATA Adventure Travel Conference and Mart 2020

    September 22, 2019
    Travel Conference /Marts / MICE News
    ,
    Malaysia to host PATA Adventure Travel Conference and Mart 2020

    Travel Biz News —

    PATA Adventure Travel Conference and Mart 2020 (ATCM 2020) will be held in Kota Kinabalu, Sabah at the Sutera Harbour Resort on February 12-14, 2020.

    The announcement was made by Iskandar Mirza Mohd Yusof, Senior Director of Corporate Communication Division – Tourism Malaysia; Ms Noredah Othman, General Director – Sabah Tourism Board, and Dr. Mario Hardy, CEO – PATA during PATA Travel Mart 2019 in Nur-Sultan, Kazakhstan, according to a press statement issued by PATA.

    The three-day event is generously hosted by Tourism Malaysia in partnership with Sabah Tourism Board and Malaysia Airlines. It will be the first time that ATCM is being hosted in Malaysia.

    PATA Adventure Travel Conference and Mart (ATCM) is traditionally held in February and attracts more than 200 delegates from over 25 countries.

    The one-day conference is designed to support PATA’s vision for the responsible development of tourism, while the one-day travel mart helps promote, build and strengthen business and networks for delegates.

    The one-day conference is designed to support PATA’s vision for the responsible development of tourism, while the one-day travel mart helps promote, build and strengthen business and networks for delegates.

    Upon winning the bid to host the event, YB Datuk Mohamaddin bin Ketapi, Minister of Tourism, Arts and Culture, said, “Malaysia is proud and honoured to be given the opportunity to host this PATA event in Malaysia. It will be a golden opportunity for us to showcase Kota Kinabalu in Sabah, world-renowned for its nature and adventure attractions.”

    The selection of Sabah for this niche adventure programme is ideal as the state is popular for outdoor activities. Among its natural assets are Mount Kinabalu, one of Southeast Asia’s highest peaks; the Sipadan island dive site with its great marine biodiversity; lush rainforests and flora and fauna including the Rafflesia, the world’s largest flower.

    It is expected that the hosting of this event will bring greater media publicity to Malaysia as a destination for adventure travel, create awareness for Malaysia’s diverse eco-tourism and cultural product offerings, and brand Malaysia as a key player in sustainable tourism practices.

    It will be a boost to attracting tourists to Malaysia in conjunction with the Visit Malaysia 2020 campaign.

    Sept. 21, 2019

    Photo credit : sabahbooking.com

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