MICE market to be US$784 billion by 2032
Travel BizNews —
Singapore – Supported by the Singapore Tourism Board (STB), The Meetings Show Asia Pacific 2024 promises to be a game-changer for meetings and events planners in the region, with its MICE market poised to grow from USD412.18 billion in 2023 to USD783.63 billion by 2032.
The show ,slated for 17-18 April 2024 at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore , will present a diverse range of Asian and international destinations, venues, hotels, technology providers and key suppliers in the thriving Meetings, Incentives, Conventions and Events (MICE) industry.
The Meetings Show Asia Pacific aims to unlock new partnerships and business opportunities for exhibitors and attendees, whilst addressing the MICE industry’s challenges posed by the evolving business landscape.
The Meetings Show is owned and organised by the Northstar Travel Group, a preeminent B-to-B information, events, and marketing solutions company in the travel industry, which also owns travel and MICE events and publications such as Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly Asia, M&C Asia, Incentive, and Web in Travel.
David Blansfield, Executive Vice President and Group Publisher, Northstar Travel Group, says, “As a gateway to the flourishing Asia Pacific market, The Meetings Show Asia Pacific serves to capture the widespread business opportunities in this diverse and lucrative market. We are delighted to bring the world-class experiences from our highly successful meetings show brand from London to Singapore, a stellar award-winning MICE hub strategically chosen to host our inaugural show.”
4 February 2024
