• “Beautiful China” set as the Theme of China’s Tourism Image

    “Beautiful China” set as the Theme of China’s Tourism Image

    New Logo for China Tourism : Beautiful China 

    “Beautiful China” has officially been set as the theme of China’s tourism image recently.The logo of China’s tourism image takes the form of a seal with “Beautiful China” both in the Chinese and English languages. It combines the two traditional Chinese arts of seal engraving and calligraphy, and uses the Chinese character for “travel” in oracle style to highlight the character of tourism. The backdrop in blue symbolizes the vigor and vitality of the undertaking in building a beautiful China. The Chinese inscription of “Beautiful China” is in red, which is the color of China’s national flag and a symbol of China’s culture. The Chinese characters for the word “China” are written in Chairman Mao’s calligraphy style, and the Chinese script of “Beautiful” takes a rather simple manner. The English script, black in color, uses the handwriting style with a smooth and natural touch in order to show international vision and promising future of an open and dynamic tourism in China.

    “Beautiful China” is a broad and rich concept, reflecting China’s profound cultural tradition and abundant natural and cultural resources for tourism, demonstrating the economic, political, cultural, social and ecological progress China has made through reform and opening-up to the outside world, and underscoring the lead China’s tourism industry is taking in an eco-friendly international tourism. It is therefore an accurate, vivid, comprehensive and in-depth interpretation of the essence of China’s tourism industry.

    China National Tourism Administration (CNTA) will make efforts focusing on promoting the theme of ” Beautiful China” when participating in international tourism exhibitions and tourism promotional events this year, as well as in international travel shows undertaken by its overseas tourism offices, and in China International Travel Mart and China Domestic Travel Fair in 2013.

    China Tourism has come out with a new logo: Beautiful China. This logo fully expresses the elements of Chinese culture, and stands for the new image and new vision of China Tourism towards the whole world. It welcomes all the tourists from home and abroad to experience beautiful China.

    China National Tourist Office, Kathmandu is mapping out a detailed plan to promote Beautiful China tours in the market of Nepal. In recent years, the number of tourist traffic between China and Nepal has been on rise continuously. During the year of 2012, the direct visits from mainland China to Nepal were 107500, increasing 3.54% over that of 2011; the Nepal visits to mainland China were 41000, increasing 28.2% over that of 2011.


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      Bangkok named Asia’s best

      holiday destination for 2025

      Bangkok has been ranked as the best city to visit in Asia for 2025 by Smart Travel Asia, a leading digital travel magazine, based on the opinions of hundreds of thousands of travellers and readers worldwide.

      The city received the highest votes in the “Best Holiday Destination in Asia” category, retaining its top position for the second consecutive year.

      Smart Travel Asia highlighted Bangkok’s strengths as its 24-hour vibrancy and diverse experiences, including food, culture, shopping, and the friendliness of its people, describing it as a “city full of energy and colour, day and night.”

      The city’s dominance stems from several compelling factors. Bangkok has emerged as a paradise for food enthusiasts, offering everything from legendary street food stalls to Michelin-starred restaurants and panoramic 360-degree rooftop bars. Its cultural and heritage sites, including the iconic Wat Phra Kaew, Wat Arun, and Wat Pho temples, remain major attractions to international tourists.

      Additionally, from luxury malls in the city centre to the Chatuchak weekend market, Bangkok caters to every type of shopper. Affordability and friendliness also play a key role, as Bangkok remains an accessible living cost destination where welcoming smiles continue to charm travellers.

      In the Smart Travel Asia 2025 rankings, Bali (Indonesia) and Tokyo (Japan) shared second place behind Bangkok, while Seoul (the Republic of Korea) and Luang Prabang (Laos) tied for fourth. Thailand further strengthened its tourism appeal with Chiang Mai placing third and Phuket sharing fifth place with Hong Kong (China).

      Having the three cities, Bangkok, Chiang Mai, and Phuket, in the top 10 highlights the diversity and appeal of Thailand’s tourism offerings for travellers worldwide. — VNA/VNS ( Oct.12, 2025)

      India resumes tourist visa for

      Chinese citizens after 5 years

      India announced  that it will open tourist visa applications to Chinese citizens from July 24, 2025. It was the first time in five years since the South Asian country suspended Chinese citizens’ tourist visa applications in February 2020.

      The Embassy of India in China announced via its Sina Weibo account  that, starting from July 24, 2025, Chinese citizens can apply for a tourist visa to visit India after completing an online application, scheduling an appointment, and personally submitting their passport and other required documents to three Indian visa application centers in Beijing, Shanghai, and Guangzhou in South China’s Guangdong Province.

      Responding to the related inquiry, Chinese Foreign Ministry spokesperson Guo Jiakun said  that “we take note of this positive move. Easing cross-border travel is widely beneficial. China will maintain communication and consultation with India to further facilitate travel between the two countries.”

      Chinese experts said the latest move taken by the India marks a phased milestone in the easing of relations between the two countries, and creates favorable conditions for further strengthening bilateral people-to-people exchanges.

      On February 2, 2020, India temporarily suspended its e-visa facility for Chinese travelers and foreigners residing in China amid coronavirus outbreak. – Global Times

      Gulf Cooperation Council Tourism 

      Dubai – As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success.

      Abu Dhabi’s Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia’s Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

      At Arabian Travel Market (ATM) 2025, industry leaders emphasised that sustainable revitalisation of destinations must align tourism investments with community partnerships, cultural authenticity, and immersive guest experiences to provide lasting value for both residents and visitors.

      During the session on “Considerations and Implications of Involving Communities in Destination Revitalisation” on the ATM 2025 Global Stage, experts shared insights into building resilience, enhancing local prosperity, and ensuring tourism growth is both inclusive and enduring.

      Arabian Travel Market 2025, held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”,  featured more than 200 speakers across three content stages and welcomes over 55,000 travel professionals from 166 countries.

      Messe Berlin India launched 

      to drive growth of ITB India 

      Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi , the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market. With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

      “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” said Dr. Mario Tobias, CEO, Messe Berlin.

      ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies. The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025  in Mumbai.

      FACTS —

      Tourism helps in:

      👉Reducing poverty

      👉Reducing Inequalities

      👉Promoting gender equality

      👉Fostering decent work and economic growth

      World Tourism Day 2021: ‘Tourism for Inclusive Growth’

      In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:
      -US$8.9 trillion contribution to the world’s GDP
      -10.3% of global GDP
      -330 million jobs, 1 in 10 jobs around the world
      -US$1.7 trillion visitor exports (6.8% of total exports,
      28.3% of global services exports)
      -US$948 billion capital investment (4.3% of total
      investment)

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