One decade of Incredible India Campaign, FTAs 6.65 million
New Delhi : From the year 2002, the year in which Incredible India brand line was launched, to 2012, ‘Foreign Tourist Arrivals (FTAs)’ to the country have increased from 2.38 million to 6.65 million (provisional). During the same period Foreign Exchange Earnings (FEE) have increased from Rs 15064 Crore to 94487 Crore .
The domestic visits during the same period have increased from 269.60 million to 850.90 million (provisional).
The Ministry of Tourism of India, as part of its on-going activities, releases print, electronic, online and outdoor media campaigns in the international and domestic markets, under the Incredible India brand-line. The campaigns include holistic promotion of various Indian tourism products and destinations of the country.
This information was given by the Union Minister for Tourism Shri K.Chiranjeevi in a written reply in Lok sabha recently.
Likewise,the Working Group on Tourism for 12th Five Year Plan, set up by the Planning Commission, has recommended a target growth in domestic tourism of about 12% per annum during the 12th Five Year Plan period. The Working Group has also recommended to increase India’s share of International Tourist arrivals to at least 1% by end of 12th Plan – requiring an annual growth of about 12%.
The Foreign Tourist Arrivals (FTAs) in India grew from 5.17 million in 2007–08 to 6.50 million (provisional) in 2011–12 at a Compound Annual Growth Rate (CAGR) of 5.88%, during the 11th Five Year Plan. – PIB/ India
