OTM emerges as the largest travel trade show in Asia-Pacific
TravelBizNews —
Mumbai : OTM Mumbai has emerged as the largest travel trade show in the Asia Pacific region.
OTM has gained an edge over ITB Asia and SATTE , the other two leading shows in the Asia Pacific region on the two parameters – the number of participants and gross exhibition area rented by the organisers , the organizers said.
According to a visitor survey, approximately 76% of the trade visitors at OTM 2017 did not visit any other show in India. It shows OTM is visited by unique buyers from Western India and Mumbai, not accessible through any other show.
Turkey, Greece and Thailand are three biggest country pavilions, returning to OTM in 2018. The leading tour operator in the country – Cox & Kings has signed up with OTM for the next three years,as the Knowledge Partner.
Global leader in hotel marketing technology – Google has partnered to organise CMO workshops on the sidelines of OTM 2018.
The National Tourist Organisations (NTOs) of Palestine, Japan, New Zealand, Maldives, Russia,Tanzania, Bhutan, Korea, Egypt, Bangladesh, Nepal, Zagreb and Croatia will be exhibiting with large country pavilions.
The Ministry of Development of North Eastern Region (DoNER) has planned for the first time a mega publicity exercise at OTM for promoting North-Eastern destinations.
India is ranked among one of the fastest emerging travel destinations in the world as Indians continue to take more than a billion domestic and 20 million international visits annually.
The upcoming edition of OTM 2018 will be organised from January 18-20, at the Bombay Convention and Exhibition Centre. OTM is organised by Fairfest Media Ltd, also the organisers of TTF and BLTM branded travel shows.
Jan. 9 ,2018
