Outdoor enthusiasts urged to explore local region in new international tourism drive
Travel Biz News —
Outdooractive has launched a new social media campaign to help tourism providers around the world address the challenges of COVID-19.
As part of the www.exploremyregion.com campaign, over 100 tourism companies and destinations from across Europe, the USA and beyond, will raise awareness of the tourism offering in their respective towns and regions in a bid to attract visitors.
Several global brands have also committed their support to the campaign with Intersport, Wanderfit, and Scarpa, amongst others, helping locals understand exactly what they have available on their doorstep while showcasing a new destination to potential visitors.
“We wanted to develop a campaign that created a platform empowering local tourism as well as our partners around the world. We have adopted a collaborative approach, because it is only by working together that we can coordinate and then amplify the noise surrounding this campaign to offset the impact of the Coronavirus pandemic,” said Hartmut Wimmer, the Founder, and CEO of Outdooractive.
It is expected there will be a rise in the number of domestic tourists participating in adventure tourism, which includes climbing, surfing, hunting, caving, diving, cycling, rafting, and hiking, as the appeal of local destinations and healthy outdoor pursuits gather momentum in the wake of COVID-19 , according to a release issued by Shamal Communications.
Based in Bavaria, Outdooractive is Europe’s largest integrated portal for hiking, cycling, mountain biking, and skiing and connects tourism stakeholders with a global outdoor-community of 7.3 million.
July 19 , 2020
