Over 40,000 travel professionals from 180 countries attending WTM London
Travel Biz News –
More than 40,000 travel professionals from over 180 countries are set to attend the 44th edition of World Travel Market London to be held at Excel London on 5– 7 November.
World Travel Market London, the most influential travel and tourism event in the world, will contribute approximately £200 million to the London economy in just a week’s time.
WTM London has reported a 7% growth in exhibitor numbers this year, with over 4,000 global tourism boards, hoteliers, transport services, technology brands, associations and experiences.
It’s estimated that in excess of £2.2 billion worth of business deals will be signed this year at the event.
According to VisitBritain data, international delegates visiting the UK for a trade show on average spend £352 per day, which estimates a total visitor spend of £71,215,218.
In a recent report from Deloitte, they suggested that for every £1,000 spent, a further £1,800 is generated in direct tourism gross value, totalling an impressive £200m injection from WTM London into the economy.
WTM London estimates that 82% of attendees are international visitors who are spending money on transport, accommodation, and entertainment during their time in the city. 40% of visitors are spending three days in London for the event, 33% are spending at least seven days in city and 9% of international visitors are staying in the capital for at least nine days. according to a release issued by WTM secretariat.
Juliette Losardo, Exhibitor Director, WTM London, comments: “While the travel trade are busy curating that £2.2billion worth of travel and tourism deals during World Travel Market, we’re proud that WTM also has such a significant impact on our host city of London. The range of accommodation, world-class dining and wealth of attractions the city has to offer, are a real draw for our attendees, many of whom use WTM London as an opportunity to tag on leisure days and, in doing so, boost spend for the economy.”
November 2 , 2024
