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    Over 7000 exhibitors, buyers from 170 countries attend global B2B platform ITB Berlin 2024

    March 5, 2024
    Travel Conference /Marts / MICE News
    Over 7000 exhibitors, buyers from 170 countries attend global B2B platform ITB Berlin 2024

    Travel Biz News —–

    More than 5,500 exhibitors and 1,300 senior buyers from 170 countries have attended the global B2B platform ITB Berlin 2024 taking place from 5 to 7 March on the Berliner Exhibition Grounds, Germany.

    The slogan of the ITB Berlin Convention, the industry’s leading thinktank, is ’Pioneer the Transition in Travel & Tourism. Together’. Taking place with 17 theme tracks and on four live stages, 200 sessions featuring experts will discuss topics including travel technology, marketing & sales, future travel, MICE, sustainability, destination management, hospitality, social responsibility, business travel, future work, AI, web 3.0 and chatbots.

    Some 400 speakers representing big names such as Booking.com, Phocuswright, TUI, the World Tourism Cities Federation (WTCF), Google, Trip.com and Microsoft will provide fascinating insights on the future of tourism, according to a statement issued by ITB Berlin secretariat.

    The ITB Berlin Convention, the industry’s leading thinktank, examines global trends and highlights best practices with industry experts to shape tomorrow’s tourism.

    ITB Berlin reports excellent bookings for a total of 150,000 square metres, equivalent to over 90 per cent of the display area. The ITB Buyers Circle with 1,300 senior buyers serves as an industry barometer and underlines the global importance of ITB Berlin.

    Strong growth in the Mobility, Travel Technology and Cruise segments and the presence of the Host Country Oman and other Arab states reflect the diversity of the 5,500 exhibitors from 170 countries and territories .

    Taking as its slogan ’Beauty Has An Address’, this year’s Official Host Country the Sultanate of Oman is taking part in a wide range of activities and events, including at the ITB Berlin Convention, as sponsor of the ITB Blogger Base, and as partner of the ITB MICE Night. The Sultanate is presenting 5,000 years of history and its rich cultural heritage at the World’s Leading Travel Trade Show.

    Political representatives Kai Wegner, Governing Mayor of Berlin, and Dieter Janecek, the Federal Government’s Coordinator for Maritime Economy and Tourism, welcome the host country and participants.

    The travel industry is represented by Julia Simpson, president and CEO of the World Travel and Tourism Council (WTTC), and Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UN Tourism). Dr. Mario Tobias, CEO of Messe Berlin, has represented ITB Berlin.

    ITB Berlin has been the World’s Leading Travel Trade Show since 1966. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds.

    Under the heading „Pioneer the Transition in Travel & Tourism. Together. “,“,from business, science and politics will discuss the industry’s current and future challenges on 4 stages leading speakers with a total of 17 themed tracks and more than 24,000 attendees.

    March 5 . 2024

    Photo : Messe Berlin

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